Patrick Lu

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Patrick Lu

Patrick Lu

@P3tricks

Making life more fun and rewarding @playfull. Always 🧗‍♂️✈️🎮📖🥊

Los Angeles, CA Katılım Aralık 2009
745 Takip Edilen952 Takipçiler
Patrick Lu retweetledi
Playfull
Playfull@playfull·
Roblox and @TheSandboxGame are building toward the same thing. Creators bringing ideas to life. Audiences discovering them at scale. Kelsey, their Head of Marketing, on why the creator economy is just getting started.
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Patrick Lu retweetledi
Playfull
Playfull@playfull·
An asset built in @TheSandboxGame doesn't stay in one experience. It moves across the ecosystem — powering new initiatives as they launch. Kelsey, their Head of Marketing, on why open infrastructure is the long game.
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Patrick Lu retweetledi
Playfull
Playfull@playfull·
You can't take a skin from one major gaming platform and use it elsewhere. That's the norm. @TheSandboxGame is building against it. Kelsey, their Head of Marketing on why open collaboration — not isolation — is how platforms actually grow.
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Patrick Lu retweetledi
Playfull
Playfull@playfull·
The early success of @TheSandboxGame was built on strong brand IP partnerships. Now, more than half of their upcoming seasonal experiences will come from the community. Kelsey, their Head of Marketing, sat down with us to talk seasons, UGC, and what that shift actually means for how games grow.
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Patrick Lu retweetledi
CROSS
CROSS@CROSS_gamechain·
NEXUS made solid impact at our first-ever GDC last week in San Francisco. 💪 See for yourself 👇 📌Reveals: 🔹CROSS Hub 🔹CROSS Prediction 🔹CROSS Forge Agent Tokens 📌Partnerships: 🔹@BGameAllianceblog.opengamefoundation.org/bga-strategic-… 🔹@Merso_ioblog.opengamefoundation.org/merso-strategi… 🔹@DevStreamLabsblog.opengamefoundation.org/strategic-part… 🔹@WolvesDAOblog.opengamefoundation.org/wolvesco-partn… 🔹@Playfullblog.opengamefoundation.org/playfull-strat… 📌Talks and Mini Sessions: NEXUS — ”Agentverse: The Future of Games” — blog.opengamefoundation.org/gdc-agentverse… @Verse_Eight: 🔹”Integrating AI Agents Into Studio Workflows” 🔹”Human-Directed, AI-Executed Game Development” 🔹”Build More, Kill Faster: Smarter Greenlight Decisions” @DMCC Gaming Center: 🔹”The Strategic Advantages of the Dubai Gaming Landscape” 🔹”An Overview of Dubai's Booming Gaming Industry” 🔹”DMCC's Ecosystem and Initiatives for Nurturing Gaming Talent and Businesses” Blockchain Game Alliance: 🔹”Merso: Unlocking Player Spend: Instant Gratification with Installment Payments Description” 🔹”One Earth Rising: Cross‑World Economies: Prototyping the Future of Physical‑Digital Utility” 🔹”BGA: Rebuilding the Blockchain Gaming Economy – From Speculation to Sustainable Revenue” 🔹”FortBlockGames: Showcasing On-Chain Enhanced Competitive FPS at Scale” …And those are just some highlights. It was an incredible week at the NEXUS of gaming x AI x blockchain. We never stop BUILDing. 😎 #GDC26 #gamedevelopment #opengaming #WebX
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Patrick Lu retweetledi
CROSS
CROSS@CROSS_gamechain·
Partnership News 📢 NEXUS has signed a strategic MOU with @Playfull, bringing a massive 50M+ player network and top-tier UA tech to our open gaming world. Together, we'll supercharge game launches and create joint campaigns where players can receive rewards for their engagement! 🎁 We just keep BUILDing! 🛠️ Read the full announcement: blog.opengamefoundation.org/playfull-strat… #Web3gaming #opengaming @GDC26
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Patrick Lu retweetledi
Playfull
Playfull@playfull·
We’re proud to partner with @TheSandboxGame to strengthen their user acquisition efforts globally 🌎. To prepare for Alpha Season 7, we successfully drove these results for Alpha Season 6: • 23,309 new players acquired • 73.8% Day-1 retention • 65% lower CPA than Meta or Google • 64.5% mission conversion rate The result? They paused every other UA channel and went all-in with Playfull. Here’s how we did it — and how we’re continuing our efforts in Alpha Season 7 👇
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WolvesCo
WolvesCo@WolvesDAO·
Wolves arrive in SF! We would love to see you through the week
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Patrick Lu retweetledi
Playfull
Playfull@playfull·
The Playfull team is heading to @Official_GDC this week! 🎮 @p3tricks and @anamono77 are around all week — if you're building or growing a F2P game, let's talk rewarded UA. We're also hosting a Rewarded UA Happy Hour Wednesday night. Free drinks, real conversations, and $1,000 in free Playfull credits 💰 Spots are limited — grab one below 👇
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DOUG HYPΞ ⭐️
DOUG HYPΞ ⭐️@DougHype·
SO excited to see all the builders and creators I Love at GDC @marcellovtv - CONTENT monster @BuxtonMatthew - SWAG @predz0rx - Handsome @JaseTheWizard - Pancakes @thare_x - Project O gasm @DrewBleam - Just Beaming @P3tricks @Kyroh - Mark of the Zeal @apixtwts - Project O @itsGnoc - You talk a lot @kevinlambert - actual games guy @ParallelTCGpod - guy who goes to cons just to chill outside @Treki33 - Guy who smartly knows I am very powerful @mariellenoble - An amazing person everyone should know. @TyrusTaylor_ - You always find me @1ogic_xyz - I might join your cult Big hugs ❤️ Lets enjoy some heart felt times. Look forward to seeing you!
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Patrick Lu
Patrick Lu@P3tricks·
I'll be at @Official_GDC next week! If you want to talk global UA, rewarded engagement, or just swap notes on what's working in UA right now— let's meet. @playfull is also hosting a happy hour Wednesday night with good people and good drinks. Details below👇
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Patrick Lu retweetledi
OpenSea
OpenSea@opensea·
One ticket. One redemption. Introducing the @ArenaClub <> OS Redemption Ticket redeemable for physical, graded cards. Check your allowlist phase based on your OpenSea Rewards ranking. Minting now 👇 opensea.io/collection/are…
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Patrick Lu
Patrick Lu@P3tricks·
It’s been a pleasure building the Avalanche Battle Pass with @Parkk___, @playfull, and the awesome games on @avax. Tons of lessons learned from streamlining onboarding, improving event tracking and reward delivery, to optimizing global UA. Every season improved steadily and we’re excited to take these lessons and support the @avax community even more🔺
Playfull@playfull

When @Parkk___ looked at the @avax ecosystem, he saw a problem: too many games felt siloed. Players were jumping from platform to platform, and nothing really connected. As a gamer himself, he wanted to create something that enabled collaboration across the ecosystem. That’s how the Battle Pass idea came to life—not to reinvent quests, but to act as a hub, almost like the Steam of Web3. It’s a way for players and teams to connect, explore, and play together seamlessly. Less friction, more connection—that’s the kind of ecosystem he's continuing to build

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Forgotten Playland - Wishlist on Steam
Gamified experiences work great 👌
Playfull@playfull

The Avalanche Battle Pass works because it meets players where they already are—and @ZicoB95 from @ForgotPlayland articulates why. When you take an active ecosystem of players and introduce a gamified product like the Battle Pass, the conversion feels natural rather than forced. But what makes it especially effective for @ForgotPlayland is how the Battle Pass connects multiple games and their audiences together—combining communities in a way that delivers reach no single title could generate on its own. This is cross-game engagement working as intended. Players discover new titles through shared progression, studios benefit from audiences they wouldn't have reached independently, and the ecosystem grows stronger as a result.

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Patrick Lu retweetledi
GiulioX
GiulioX@GiulioXdotEth·
Thank you to @P3tricks and the @playfull team for the amazing chat and for highlighting our work at Pixelmon!
Playfull@playfull

Building a gaming portfolio isn't about betting on one big hit — it's about running smart, parallel experiments. @GiulioXdotEth and the team at @Pixelmon are doing exactly that: developing multiple midcore 3D games in-house, shipping leaner versions early to stress-test funnels, and deliberately cutting titles that don't clear the bar. Before committing real marketing dollars, they're running $10–15K test campaigns — segmenting by platform, region, and player behavior — to let the data decide which game earns the depth investment. That's not hedging. That's disciplined portfolio thinking.

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Patrick Lu retweetledi
Playfull
Playfull@playfull·
The Avalanche Battle Pass works because it meets players where they already are—and @ZicoB95 from @ForgotPlayland articulates why. When you take an active ecosystem of players and introduce a gamified product like the Battle Pass, the conversion feels natural rather than forced. But what makes it especially effective for @ForgotPlayland is how the Battle Pass connects multiple games and their audiences together—combining communities in a way that delivers reach no single title could generate on its own. This is cross-game engagement working as intended. Players discover new titles through shared progression, studios benefit from audiences they wouldn't have reached independently, and the ecosystem grows stronger as a result.
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