PAMRO

Our edited highlights of day 1 of #pamro2025trustandtruth is ready to view! Log in with your membership details on pamro.org

AI & The African Mediascape: Surviving in an Age of Distrust I rolled into the 25th PAMRO (Pan-African Media Research Organisation) Media Research Conference in Nairobi on crutches and a wheelchair, fresh from a two-month recovery from leg surgery. Despite the mobility challenges, I was determined to be there—because there are moments that matter. A huge thank you to the PAMRO organizers who made special accommodation provisions. Their kindness meant that I could present, connect, and make my voice heard. This year's PAMRO conference was especially meaningful: ✅ PAMRO is a vital institution for media research and policy in Africa, bringing together media owners, broadcasters, advertisers, researchers, regulators, and marketing professionals. ✅ It sets the bar for understanding media trends, shaping media policy, and bridging gaps between industry and research across the continent. ✅ After sixteen years away, PAMRO returned to Nairobi—an overdue homecoming—which drew a diverse gathering from Kenya, Nigeria, South Africa, Uganda, Ghana, and beyond. The conversations were rich, relevant, and rooted in African realities. I’m both humbled and delighted that my presentation “AI & The African Mediascape: A Blueprint for Commercial Survival in an Age of Distrust” was awarded Best Paper at the conference. To receive that honor at my first public engagement since surgery means a lot. Here’s a synopsis of what I shared: ✅ Trust Deficit: AI-powered disinformation and deepfakes are weakening public confidence. Once trust erodes, everything else becomes harder. ✅ Crawler Checkmate: AI “answer engines” and summarization features are siphoning referrals away from publishers, threatening traffic and revenue. ✅ Content Monetization Crisis: When audiences doubt what they see, ads lose value. The liar’s dividend means credible outlets are increasingly the collateral damage. ✅ AI Adoption Gaps: Africa’s media landscape is unequal—few have resources to deploy AI properly; many are still managing with minimal budgets and unstable infrastructure. ✅ Data Colonialism: Tools built on non-African datasets misrepresent local contexts, leading to poor audience insights and misdirected content/marketing strategies. ✅ Ethical Governance: We need a Pan-African AI code of ethics—anchored in values like Ubuntu—to guide transparency, fairness, and accountability. ✅ PAMRO AI Trust Mark: A proposed seal for media organizations that adhere to ethical AI practices. This could help distinguish quality content and restore advertiser confidence. ✅ Verified Reach Metrics: The future of measurement lies not in inflated pageviews but in authentic, human-verified audiences. If you’d like to dive deeper, you can view or download the full presentation here: slideshare.net/slideshow/ai-t… #PAMRO #Media #Africa #AI #ArtificialIntelligence #Nairobi #Kenya #FakeNews #DeepFakes #Advertising #DigitalDisruption #Technology @pamro_org

Such thought provoking insights on AI in Africa's media landscape. Great presentation by @moseskemibaro , @dotsavvy at the ongoing @pamro_org 25th Annual Conference. #Pamro2025trustandtruth #Africa #researchtools

Speaking on his behalf during the 25th Annual PAMRO Conference in Nairobi, Mr Temesi Mukani, Secretary for Infor & Broadcasting noted that " We are eager to collaborate with @pamro_org & others to rebuild a robust research framework that will propel Kenya’s media industry forward

So many familiar faces at #pamro2025trustandtruth 😃

#pamro2025trustandtruth government representative @temesimukani and keynote speaker Charles Murito of @googleafrica receiving copies of of industry legend Roger Steadman's book this morning.

The #pamro2025trustandtruth CMO panel discussion on sustaining brand growth in a world dominated by AI technology with Nozizwe Vundla, Mark Mugisha and Rosalind Gichuru.

All systems go at #pamro2025trustandtruth after the welcome from @joe_otin, with our first speaker @temesimukani representing @SteveIsaboke.

Here's @joe_otin, head of the LOC, opening #pamro2025trustandtruth earlier this morning. Follow us for more updates!

It's the first day of #pamro2025trustandtruth and the energy is palpable. Here are scenes from yesterday evening and this morning.

@StapheyWairimu It's in person only, but if you become a PAMRO member, you will have access to all papers and past conference papers. Link here: pamro.org/member-registr…

@pamro_org Hi @pamro_org quite a heavy program here. Is there an online link/version? (Or will dstv show at the very least)

We're almost ready to welcome you to PAMRO 2025! Read through our final program to find out what's in store, and see you at 17:00 today for registration at the Villa Rosa Kempinski, Nairobi 😃

Nearly ready for #pamro2025trustandtruth

Getting our welcome banner ready for PAMRO 2025 @citizentvkenya @Ipsos @Plus94_Research @DStv @NielsenIQAfrica @EABL_PLC

Met with @joe_otin, @pamro_org Local Organising Committee Chair, today at the Ministry to discuss their upcoming 25th Annual Conference. @pamro_org is also seeking to establish a joint industry committee to develop a cross-platform media currency for measuring advertising spend.

Two days from now we will be sipping on cocktails in Nairobi as delegates mingle ahead of PAMRO 2025. Thank you @Ipsos for your generous sponsorship 🍸 Our LOC is hard at work making sure that everything will be perfect, and we can't wait to welcome you!

PS @SteveIsaboke, today hosted @Joe_Otin, the Chair of the @pamro_org Local Organising Committee, who briefed him on their upcoming 25th Annual Conference.

Exciting News from GeoPoll at #PAMRO2025 We’re happy to announce that our Marketing Director, @FRANKKENYAN, will be delivering a specialist presentation at the @pamro_org Conference 2025. - Dates: 14th – 16th September 2025 | Venue: Villa Rosa Kempinski, Nairobi Frankline will be presenting on the topic: How Kenya’s Media Consumption and Trust are Shifting (2022 – 2025) As media habits evolve and trust in platforms continues to shift, Frankline will share powerful insights on how these changes are shaping Kenya’s media landscape. Don’t miss out on this important conversation about the future of media research and trust in Africa. #PAMRO2025 #GeoPoll #MediaResearch #Kenya #MediaTrends

Thank you to @citizentvkenya for profiling us this morning!

Attending PAMRO 2025? Please register before 5pm on Wednesday September 10 to avoid disappointment.