Patrick Hodgdon ☘
14.9K posts

Patrick Hodgdon ☘
@patrickh
Playing to my #ADHD Strengths https://t.co/yjVOvepkr8 🏎🧠 Marketing @VitaTekmedical | Father of 5 & #MarriedWayWayUpClub | Prev: @Slumberland @ProfitWell @Drift
MPLS❄️➡️FL☀️➡️MPLS 🏙 Katılım Kasım 2008
4.8K Takip Edilen3.1K Takipçiler
Patrick Hodgdon ☘ retweetledi

5 years of @Wander today. 🎉
We wouldn't be here without you — so we're sending one of you on a free trip to one of our 5 original Wander locations.
To enter: reshare this post and tag the person you want to go on an adventure with in the replies.
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We check 47 things before launching a client campaign.
Domains, auth, warmup ratios, content rules, volume ramps, list hygiene, monitoring, error fixes. 8 sections. 47 items.
A 2% bounce rate undoes a month of warmup. The word "AI" in your subject is a spam signal because 70-80% of senders use it.
8-page PDF. Comment CHECKLIST and I'll DM it.

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R.I.P. briefing designers and calling skills one at a time.
This playbook just broke the entire manual marketing production workflow.
Marketing teams in 2026 are still:
Briefing designers on assets Claude Design produces in minutes
Calling skills one at a time when one brief should trigger the whole sequence
Manually pushing skill files to teammates every time something updates
And it's not working because there is no system connecting the brand, the skills, and the team into one compounding workflow.
That's why I put together the only playbook you need to build, run, and scale a full marketing skill stack in Claude Code and Claude Design.
Here's what's inside:
→ Brand Design System Extraction (10-15 minutes from branded landing page to portable skill file every other skill calls automatically)
→ Three-Type Skill Stack Framework (brand skills first, function skills second, specialty skills last - the exact build order that makes every output consistent)
→ Four Function Skills (campaign planning via Perplexity MCP, social content from your storytelling framework, carousel design exported slide by slide, animated video with storyboard first)
→ Multi-Skill Orchestration Setup (routing rules in CLAUDE.md so one brief triggers research, content, creatives, and landing page in the right order automatically)
→ Parallel Sub-Agent Configuration (complex tasks routed to sub-agents running simultaneously, simple tasks executed directly by skills)
→ Notion Skills Library with Auto-Sync (weekly routine pushing updated skills to your team at 9am so nobody installs the wrong version)
→ Notion Kanban Task Board (teammates drop tasks in, Claude picks them up, executes, updates status to Complete, and logs output file paths)
→ Remote Control Setup (type /remote-control in Claude Code, open the link on your phone, assign tasks to Claude while away from your desk)
If you want it:
1. Follow me
2. Comment "MARKETING"
I'll send it as soon as I get a chance.

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Self-improving Claude Code skills are f*cking ridiculous 🤯
One loop → 10 test runs, scored against an eval, prompt rewritten, retested, winner kept.
A hook writer skill went from 32/50 to 47/50 overnight.
All inside Claude Code.
Perfect for DTC brands and agencies who have a Claude skill that's *almost* there — but the outputs still need a human pass before they're usable.
Here's the problem:
You build a skill that writes hooks. Or briefs. Or product descriptions.
The first version is decent. Maybe 70% there.
You spend the next two weeks tweaking the prompt by hand. Add a rule. Test it. Add another rule. Test it. The skill gets slightly better and you have no idea if you actually improved it or just got a lucky run.
This loop solves it:
→ Define what "good" looks like — a 10-point eval rubric the skill is graded against
→ The skill runs 10 times against real inputs
→ Claude scores every output against the rubric
→ Claude rewrites the skill's prompt based on where it lost points
→ Repeats until the score plateaus
→ Saves the winning version
No more guessing if your tweaks helped.
No more two-week tuning marathons.
No more skills that work 60% of the time.
What you get:
- A repeatable optimization loop you can run on any skill in your library
- Clear before/after scores so you know exactly what improved
- Skills that get sharper every time you run the loop
- The exact eval rubrics for hook writing, brief generation, and ad copy
Built 100% in Claude Code.
Want the full setup?
> Like this post
> Comment "EVAL"
And I'll send it over (must be following so I can DM)
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I built a Reddit marketing agent that gets your business mentioned by ChatGPT, Gemini and Claude.
Not a spam bot. Not the kind that gets banned by mods. An agent that drafts genuinely valuable answers grounded in your company's actual content and slips in a brand mention only when it actually helps.
Google is paying Reddit $60M a year just for their data!!!
If your business isn't showing up in that data, your competitors are, and ChatGPT is recommending them instead of you.
Here's how the system works:
→ A Claude routine pulls the target subreddit's JSON endpoint every hour for new posts
→ A Phase 1 checklist filters every post — is it answerable from our wiki, factual, on-brand, mod-safe?
→ The answer engine queries an LLM Wiki built from our blog, guides, and help center (Firecrawl ingested every page into a raw → wiki → index structure)
→ Claude drafts a casual, value-first answer that grounds every claim in our content
→ Every draft lands in Slack for human-in-the-loop review before it posts — no fire-and-forget, no bans
I built this in a week for CoinLedger, the crypto tax software I've been running for 8 years.
10% of our new signups already say they found us through ChatGPT.
This system is how we push that number a lot higher.
If you want the exact Claude skill I built:
Like & Comment "AGENT" (must be following so I can dm you)
I'll send it over for free.
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SaaS founders don’t use LinkedIn
Not because it doesn't work. Because running it properly is a full-time job.
Posting takes an hour a day.
Sending 40 qualified connection requests takes another hour.
Following up on DMs, writing lead magnets, tracking responses, closing pipeline… it adds up fast.
Claude Code makes things interesting though
Set up correctly, it becomes the execution layer underneath your whole LinkedIn motion.
Posts in your voice.
Leads qualified against your ICP.
DMs personalized to what a prospect is actually working on.
Replies triaged.
Lead magnets generated and delivered.
You stay in the approval seat.
The problem is nobody has written down how to set this up specifically for LinkedIn. Every Claude Code tutorial is built for engineers. The GTM content floating around is generic and won't help you post tomorrow.
So I put together The Claude Code LinkedIn Playbook. 8 sections built specifically for SaaS and AI founders who want LinkedIn producing real pipeline.
Here's what's inside:
→ Claude Md file setup that makes every post and DM sound like you wrote it
→ The 5 LinkedIn skills every founder should build first
→ MCP stack that connects your content engine to your CRM, Notion, and Gmail
→ Sub-agent workflows for batching lead qualification and hook testing
→ Context management so Claude stops forgetting your voice mid-session
→ Modal deployment that turns your skills into a hands-free machine
→ Plan mode for high-stakes posts and outbound sequences
→ Day one install decisions that compound over 12 months
One skill per week for 5 weeks. That's all it takes to run the full system.
Want The Claude Code LinkedIn Playbook?
1. Follow me
2. Comment "PLAYBOOK"
I'll send it straight to your DMs.

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BRO THIS IS CRAZY.
I built a FULL AI brand asset studio that generates your ENTIRE brand kit from one short brief.
→ Enter brand name and tagline
→ Describe your brand in one sentence
→ Pick your colors
→ Get app icons, Instagram posts, product mockups
The whole thing. In UNDER 5 mins.
Comment "BRAND" and I'll send you the entire workflow. 👇
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Everyone is using Claude for Meta ads right now.
Very few founders are using it to extract data-backed angles that actually scale.
Which is why I built a resource with the exact Meta Angle OS Claude Prompt I use to build $1M/mo creative systems...
Most brands are using AI to come up with ideas, but it's trained on absolutely nothing, so it just spits out low-effort "AI slop" that fatigues in 3 days.
This prompt automatically analyzes your Amazon reviews, Reddit threads, and post-purchase surveys to extract the deep psychological triggers your buyers care about.
So that you get the exact personas, angles, and hooks you need to scale past $1M/mo.
It gets the founder out of the daily execution weeds and stops you from throwing spaghetti at the wall.
It's yours now if you:
Comment "angle" and I'll send it over.
(You need to be following so I can DM it to you.)

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If you don't have my "Claude Design and Claude Skills Marketing Playbook" yet...
The one I built to run every repeated marketing task from one brief with skill files across brand extraction, campaign planning, social content, carousel design, animated video, multi-skill orchestration, Notion library sync, and Kanban task board setup...
Just comment "MARKETING" and I'll DM it to you for free
(must follow)

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claude opus 4.7 just dropped so i automated my ENTIRE cold email system that books 80 calls/month
just put together 30 pages on the full AI playbook
- AI writes my scripts (better than i can)
- AI researches and personalizes leads
- AI replies to interested leads 24/7
- AI optimizes campaigns from the data
- every prompt i use for everything
this wouldve saved me 2 years of trial and error
like + comment "OPUS" and i'll send it over
(must follow + RT for priority access)
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I just built a Claude Code marketing skill stack that plans campaigns, writes social posts, designs carousels, and produces animated videos from a single brief every week.
Feed it your brand design system, your best-performing content, and a campaign brief → it studies your voice and visual identity → generates on-brand assets across every format while you review and approve.
All inside Claude Code and Claude Design.
Perfect for marketing teams and agency owners who are still briefing designers on assets Claude Design produces in minutes, calling skills one at a time when one brief should trigger the whole sequence, and manually pushing skill updates to teammates who need the same system running on their machine.
If you're running marketing in 2026, you already know the math - the teams that produce at volume aren't the ones with the biggest budgets, they're the ones with a skill stack that handles execution while humans handle strategy. Most teams ship three assets a week if they're lucky.
This skill stack solves it:
→ Drop your branded landing page into Claude Design and it extracts colours, typography, components, and spacing into a portable skill file every other skill calls automatically
→ The campaign planning skill reads the brief, researches the market via Perplexity MCP, and builds a branded slide deck with KPIs, persona, funnel map, and roadmap
→ Pulls from your best-performing posts and storytelling framework as reference files so social content matches what actually works in your space
→ Routes complex tasks to sub-agents running in parallel and simple executional tasks directly to skills based on routing rules in CLAUDE.md
→ Fires completed skills to a Notion library automatically every week at 9am so your team always has the latest version without manual uploads
→ Drops finished campaigns, posts, carousels, and videos into dated project folders ready to publish
No briefing designers on assets Claude produces in minutes. No calling skills one at a time when a brief should run the whole sequence. No manually distributing skill files to teammates every time something updates.
What you get:
- Brand design system extraction guide: 10-15 minutes to a portable skill file every other skill calls automatically
- Four function skills: campaign planning, social content, carousel design, and animated video each triggered by a slash command
- Multi-skill orchestration setup so one brief triggers research, content, creatives, and landing page in the right order automatically
- Notion skills library with auto-sync routine so your team always installs the current version from one place
- One skill stack you install once and run across every marketing workflow forever
Built 100% in Claude Code and Claude Design.
I put together a full playbook with all skill files, the brand extraction guide, the Notion library setup, and the exact CLAUDE.md routing rules to get the full stack running from one brief.
Want it for free?
> Like this post
> Comment "MARKETING"
And I'll send it over (must be following so I can DM)

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We generated 8M+ impressions and booked 600+ sales calls from LinkedIn in 9 months.
This is the full system behind it (and it's free):
A vast majority of people are posting on LinkedIn every day... and getting nothing more than a few likes from other freelancers.
A founder with HALF your experience is booking calls from every post.
It’s because hey have a distribution system and a content funnel that converts visitors into pipeline.
You don't.
And that single gap makes all the difference.
That said…
We built this guide internally when we scaled Workflows from 0 to 20 team members through LinkedIn alone. It worked too well to keep it internal.
What's inside:
1) LinkedIn distribution system explained (algorithm signals and performance-based reach)
2) 3-stage content funnel covering TOF, MOF, and BOF with specific formats for each
3) Profile optimization formula across 5 sections
4) Content pipeline workflow from Idea to Draft to Review to Scheduled to Live
5) 90-day content calendar with ~36 post ideas pre-mapped
6) Full LinkedIn tech stack with 20+ tools mapped by function
Want access?
• Like this post
• Reply "LINKEDIN"
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Patrick Hodgdon ☘ retweetledi

The Midwest's best startup room is back. April 23, St. Paul and exactly what the Midwest startup scene should look like.
Casey Allen is doing it again. April 23, CHS Field, St. Paul. All SaaS. All founders. No fluff.
Use code ** ILT** for 25% off. hubs.ly/Q04cGJPQ0



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We spent months building a Claude Code system that runs outbound at our $7M ARR agency (and we're giving the whole thing away).
Our head of GTM, Kenny, walks through the complete build on camera.
Scores a target list against our ICP, pulls sales leaders via Apollo, enriches the missing emails, fetches our best-performing copy from Instantly's API, and loads 154 leads into Instantly with the copy and schedule set.
Kenny packaged everything he used in the video below into a public starter kit. You get:
→ the GitHub repo
→ the CLAUDE md file we use
→ the Python scoring scripts
Reply "send" and I'll DM you all three.
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My new VP added $100K in just 52 days.
Not because she’s smarter. Because she onboarded herself.
In her first 2 months, she: – asked the Qs most new hires are too afraid to ask – built her 30-60-90 before anyone told her to – identified and tracked metrics to keep consistent with goals.
I asked her to write it all down for my team.
Now, I’m giving it away for free. Comment "ONBOARD” and I’ll DM it to you.
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My co-founder and I built an audience of 70,000+ LinkedIn followers in 2 years.
That booked us 170+ meetings in our first 2 months at Workflows.
But a vast majority of B2B teams post on LinkedIn with zero system behind it.
1. Their content gets engagement but nobody actually books a call from it.
2. There is no workflow connecting post engagement to their CRM.
And the BIGGEST gap is the content mix itself.
Too many teams dump effort into case studies and product promotions before the audience trusts them.
They skip the trust-building phase entirely and wonder why LinkedIn isn’t bringing them any leads...
Even though everyone tells them it should be one of their best channels.
So…
We built a 7-step social selling framework to fix exactly this and published the full system on our blog.
It includes:
1. Complete 7-step framework from audience building to conversion
2. The 70/20/10 content split for TOFU, MOFU, and BOFU
3. 14 content formats mapped to funnel stage
4. 5 buyer signal types to track for pipeline
5. Contact capture to CRM workflow
6. Recommended weekly posting cadence
BONUS: Our complete content OS in Notion… the same one we use to organize everything content related for our clients.
If you want it:
Comment: "SOCIAL"
And I’ll DM it to you ASAP
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