Paul Elliott

@chrislukehall @samirbalwani No one knows who you are and no one cares about your brand for a very long time

"I hate the volume ads play." @samirbalwani says, “Ad creative has a cost.” ”Brands are hoping for product-market fit, so they make a thousand ads.” “What they forget is that your brand is the amalgamation of everything people have seen about you. Every bad ad is still an impression someone formed an opinion from.” "I would rather make 100 ads and have 10 of them work than make 1,000 ads and have 5 work." Spicy take! What do you think about this?

Anyone in nyc who is deep in the live shopping game

I think I have now over 20 inbound emails from various ex. Parker team employees

@codyplof Sure

Anyone want a new landing page? I wanna try something. I'll build a few landers in Claude or Codex for you. No upfront cost; if they beat your control by an agreed-upon amount you pay me $20k. If not, no cost and you get to keep the page plus any skills (design system, customer intelligence, etc). Requirements: - Enough traffic and willing to run enough traffic to it - Enough for me to build a design system - Qualitative data like surveys, consumer insights, etc - Quantitative data like Ga4, heatmap, etc Any takers?

Is there anyone doing anything unique with FB Marketplace in the way of custom organic listings that are optimized almost like a pdp, not sure I have seen what I'm imagining here or not

@x_armand @mkobach @Seanfrank My brother in Christ I think you need a golf cart

Stop with the puritan, safety first, capitalist morality bullshit. It's not even remotely close to that. It's an incremental technological improvement that gives you more time to scroll on social media and makes you less of an agent of your own existence. And gives you less engagement with the humans you share land with. I'll admit I want that convenience too on long drives, sometimes. But the waymomaxxers have, like all tehcno-optimists - deluded themselves on its social impact.

bro you GOTTA move to NYC! The weather? horrible, 100 degrees easy AC? fuck that shit Taxes? so FUCKING HIGH BRO! Rent? highest in the country! Air quailty? Some of the WORST in America! Tech? bro we banned waymo! Yeah if you can make it here, you can make it anywhere!

@nicktozi Thanks bro

@paulelli8 Not every customer is the right fit, and that's okay. Sometimes better positioning and pricing naturally attract the clients you enjoy working with most.

Pls my cheapest most bothersome customers come come close and listen, I will gladly lose money refunding your order to be rid of you! Too many of yall come around and its a signal prices are not high enough

@jspujji Geo

I’m in a WhatsApp gc with 23 CMOs of 8-fig biz. Last week this CMO texted that Claude recommends his product in 9 out of 10 prompts. Site traffic’s up. LLM traffic CVR is higher than ever. This guy is 25 years old and knows more about Claude / ChatGPT naming your brand on search than anyone else I know. I asked him to give a masterclass for my team. We’re 90 days in, with similar outcomes: +% of traffic with high intent to buy. 4x meetings from AI literally saying GrowthAssistant. I asked him to share everything you’d need to know about the first 3 months of starting a GEO program. He sent me this guide that breaks down his entire process: – High visibility channels + how to play on each one – Tool suites he trusts and what metrics he lives by – The easy wins to amplify any size brand in search Comment “GEO” and I’ll DM this playbook with you.

@blvckledge swipe

deleting soon a collection of the best LPs to use for google ads rn our internal landing page team has swiped these to cut our CPAs by 2-3x. or to tap into new types of traffic. some brands have scaled to 6 and 7 figures in spend alone giving it away for the next 48 hrs like + comment "swipe" and I’ll send it over (follow so i can DM)

@AlexHormozi The best salesperson on your team is the marketer who built the funnel

You will increase your sales and close rates more by perfecting what the person consumes before they talk to you than perfecting what you say after.

@stevehunsaker1 What would be a visual example here

If your quote can’t pass the spouse-test you’re losing so much money. Go take your last estimate you sent to a prospect and show it to your wife with zero context. Can she understand what you’re quoting to client for? Can she see a visual? If not you’re losing so much $

@MehtabKarta Thanks yes very helpful model

@paulelli8 Just depends on dynamics in the business. My examples are just illustrations of fast variable vs slow.

You can strip a lot of risk out of a consumer brand by shifting cost into fast-variable > slow-variable. Think every cost as being on a spectrum. Inventory is technically variable. But it’s not fast variable... You can tweak ad spend in 10 minutes. You can’t tweak inventory in 10 minutes. It takes time for product to be manufactured and shipped. To keep things simple, let’s assume you run a business where an increase in price yields a commensurate increase in customer acquisition costs. Raising prices as much as possible until this relationship breaks is a massive win for your business because it obliterates inventory risk. Raising prices + higher CAC = same profit, but... COGS as % of revenue drops → lower inventory requirement per $ of revenue. That means you can afford to be less precise with forecasting, because the penalty for being wrong (overstocking or understocking) is reduced. Ad spend is extremely flexible, inventory is not...so any shift in the business model that favors “more variable” levers like ad spend gives you more agility. As a fun aside, inverting this is why it's very tough to make a price decrease work. They can work yes, but they make the business harder to run. Another example is using flexible sources of credit... It’s better to use more expensive capital that’s a lot more flexible. Find the most survivable money. You’re not building a brand to win on interest rate arbitrage. Vendor debt is always great because it’s usually unsecured. For example, Meta offers net 30 terms. Assuming you spend $1m a year, that’s an additional $83,000 of cash sitting in your business every month. And unlike most lenders, Meta doesn’t ask for a lien on your business. They aren’t calling you up mid-month to restructure terms if CAC goes up. If you can get Net 30 or Net 60 from your factory, your 3PL, or your freight broker, that’s another layer of working capital you didn’t have to raise or borrow. Stack enough of those together, and you’ve bought yourself 60–90 days of flexibility. You can negotiate things like early pay discounts if you don’t need the flexibility. Almost all retailers use this concept to adjust as needed when their forecast is off. They’ll usually pay you on time or even early, but they want the ability to toggle into paying you later at a minimum. More examples... Postponement, Modular SKUs, and Shifting From Raw Materials to Labor If you’re manufacturing in-house, shift cost away from raw materials & finished goods into labor. If you’ve spent too much time with supply chain nerds, then you know this concept is called postponement. A real-life example from a brand we invested in that sells affordable artificial wedding florals; we started focusing on designs that use less raw materials but more labor for our floral arrangements. The result is the same perceived value to the customer, better margins for us, and way less cash locked up in raw goods. Since it’s easy to scale labor up or down for us, that shift took pressure off forecasting. When demand slows, we scale labor down. When it spikes, we ramp up. Tangentially related is structuring your products such that the inventory itself is as multi-use as possible. We started applying seasonal ornamentation in-house instead of asking the factory to do it. A plain wood vase becomes a Christmas item with a red bow. Add a pumpkin sticker and it’s Halloween. Again, same idea; shift cost from inventory to something more variable - labor. The key mental model is optionality: maintain optionality in your inventory as long as possible, only locking in decisions when you have to. Not every product can be late-staged. But many can. And even in rigid categories, packaging, bundling, or accessory configuration can introduce flexibility. The idea is to delay the point of no return as long as you can whether that’s in manufacturing, labeling, kitting, or fulfillment.

Guy at car wash with brand new hunter green 911 complements my first gen cayenne as tastefully done. That is car guy stuff. I am a car guy. Thank you brother

Quince for (high ticket toys) is actually what is being built

@landforce It’s extremely hard to write pop music even when it sounds simple, for him to have the real world experience behind the frameworks is what makes it really land also

I could not agree more with this take People who are unfamiliar think he’s just some info guy Many ball knowers accuse him of just repackaging other legends game And in a lot of cases that’s exactly what he does. He has boiled down mountains of sauce into extremely straight forward tactics and frameworks and then talks through applying them to all kinds of use cases and applications. *The $10k haircut* is one of my favorite thought experiments of all time This is of course orders of magnitude more valuable for many entrepreneurs

@adrianalfieri @ankurnagpal @ettinger @ettinger

@ankurnagpal @ettinger

If you’re over the age of 30 and going to tech week parties Why

@herrmanndigital Anyone waving this flag will get steamrolled I don’t make the rules

Creativity is dying at the ease of one click. While this should obviously help smaller brands I do hope the pushback is fierce among bigger brands simply because this near future world feels less fun with AI doing and producing everything. What are your thoughts? Am I alone in this thinking?

NYC is great because where else can you find a mechanic that works under the BQE and fixes everything for pennies