Peter Dedman

HISTORY CONTINUED 🏆 The Irish are 2026 NCAA Women’s Fencing National Champions! #GoIrish☘️

The greatest intro ever made. The 1993 Notre Dame vs Florida State game. ☘️☘️ In back yards just around the corner from Main Street.☘️☘️

How Cisco topped Real Madrid’s “bucket” list. diginomica.com/cisco-live-ams…

In hindsight a baby yoda meme that not like yoda speaks written is seems like a missed opportunity

@kevin_nealon “Yes, I’m sure Kevin knows you’re a good boy, Winston. But he only sent warm regards—no treat.”

@styblova ie, I want my weather forecasts to come wrapped this way

@styblova daily subscriber in waiting

gm it is 17°F / -8°C and feels like this

Take two minutes and listen to these words from Marcus Freeman whether you’re a Notre Dame fan or not. This is what old school sports used to mean Joe DiMaggio said something very similar This is the way my dad raised me #MarcusFreeman #NotreDame @ClintHurdle13 @shegone03 @SeanUnfiltered

The partnership that redefined pro cycling just died. Not from failure. From exhaustion. Rapha and EF Education are splitting after seven years. One of the most recognisable, innovative partnerships in modern cycling - over. The duck helmet. The Palace collaboration. The pink jersey everyone could spot from space. Gone. Rapha's CEO said the relationship "had gotten tired." Not unsuccessful. Not unprofitable. Tired. That line stuck with me because it's brutally honest about something every brand partnership faces but nobody admits. They didn't fail. They just stopped caring. When Rapha joined EF in 2019, they weren't just supplying kit. They were building culture. The alternative calendar sent pro riders to Unbound Gravel and Leadville. Lachlan Morton's solo Alt Tour captured millions of views. The Gone Racing documentary series brought fans inside the sport. They gave cycling personalities again. The partnership won stages at all three Grand Tours. Victories at Flanders and Paris-Roubaix Femmes. World championship gold this year. By every metric, it worked. But Rapha reported losses for seven straight years. And somewhere along the way, the magic became maintenance. The innovation became obligation. The disruption became routine. That's how partnerships die in 2025. Not with a bang. With a memo about "broadening horizons." Meanwhile, Ineos Grenadiers - once cycling's dominant super team - can't find a bike sponsor for 2026. They're hiring agencies. Talking to "hundreds of brands." Offering unprecedented opportunities. But nobody's signing. Because the model is broken. Brands enter cycling to build community, create culture, tell stories. Then they realise that costs money and doesn't show immediate ROI. So they optimise. Cut the storytelling budget. Focus on logo placement and activation metrics. The partnership becomes transactional. The magic disappears. The "relationship gets tired." Then they leave. And everyone acts surprised. Rapha and EF proved something valuable: partnerships that build culture create value beyond spreadsheets. But building culture is expensive. It's long-term. It's hard to measure. So brands choose transactions over transformation. Then wonder why nothing sticks. The real tragedy isn't that Rapha left. It's what they're leaving behind. EF now has to find a partner willing to fill boots that might be "too big to fill" according to brands who considered it. Because Rapha wasn't just a kit supplier. They were culture architects. And in cycling's current sponsor market, nobody wants to pay for architects. They want vendors. Seven years of losses finally made Rapha ask: is this worth it? Their answer was no. And honestly, looking at the economics, I can't blame them. But that's the problem. When the economics say no to building culture, everyone loses.

@styblova This crooner’s Christmas Song created unassailable first impressions.

why do chestnuts bring the purest joy

@BenjiNaesen @PCyclingManager I was more impressionable in 2016. That double was a hallmark of me loving the sport all over again after …the dark years. This double has a lesser impact, not so much from being once more jaded, rather numbed by the sustained excellence.

🔴 NEW VIDEO The ENTIRE History of the UCI World Championships on PCM. 🌈 ➡️ youtu.be/-0U-nxlowUY What was your favourite year and winner? 💬

Style lessons from Robert Redford, one of the most stylish men in the last century. 🧵

@HiThereJosh 👀

Folks.. I was just laid off! Super unfortunate as I had some really cool things planned, but if you know of any roles in content marekting, copywriting, or video production, please DM! Yall know what im capable of 🙏

When people ask what i do for a living i tell them i work in the advertisement business. I make advertisements and create content for multi-million euro companies. When it is good enough it gets broadcasted live. They are more impressed by this than when i tell them i’m a cyclist

AI efficiency is important. Today, Google is sharing a technical paper detailing our comprehensive methodology for measuring the environmental impact of Gemini inference. We estimate that the median Gemini Apps text prompt uses 0.24 watt-hours of energy (equivalent to watching an average TV for ~nine seconds), and consumes 0.26 milliliters of water (about five drops) — figures that are substantially lower than many public estimates. At the same time, our AI systems are becoming more efficient through research innovations and software and hardware efficiency improvements. From May 2024 to May 2025, the energy footprint of the median Gemini Apps text prompt dropped by 33x, and the total carbon footprint dropped by 44x, through a combination of model efficiency improvements, machine utilization improvements and additional clean energy procurement, all while delivering higher quality responses. See the blog or technical paper for more about our methodology and ongoing efforts. Blog: cloud.google.com/blog/products/… Link to detailed paper: services.google.com/fh/files/misc/…

👀

@styblova This post reminds me of the lyrical vibe of Charli’s debut youtu.be/Pk8oIKEfUw8?si…

i've been here for 4 years now, minting, creating grain/glitch/composite abstract art. i'll never leave.

Pauline Ferrand Prevot: “I know that this shape that I have now I will not keep forever. It's just for the Tour de France. It's also my job to be the best as possible. We know this is an endurance sport, and to climb you need to have a high watts per kilogram.“ "I don't want to stay like this, I know it's not 100% healthy. But we also had a good plan with the team's nutritionist and everything is in control. I didn't do anything extreme and I still had power left after nine days of racing. It's a tricky subject because you have to find the limit, but I also know I can't stay like this forever. It's the choice I made." "I had quite a lot of complaints on Instagram about it, people saying I was not a good example for young people. But I also think parents should educate their kids and say to them, 'Pauline is like this because she's preparing for the Tour de France, it's not forever.” “Everyone needs to understand that it's also our job to be the best as possible. I just do my job the best way I can and that's it."