Nikita Filippov☺︎

Unpopular opinion: "good design" is the floor, not the ceiling. Clean? Expected. Functional? Obvious. Unmistakable? Rare. I design for rare. The thing that makes this product this product. Structure & Soul. Either alone — generic. Both — unmistakable. I'm Nikita. 20+ products. Medal, VK, startups from zero. Follow if generic isn't an option 🙂

@VadimCarazan idk I actually like being a designer. I just refuse to let anyone else define what that means for me

I HATE BEING A DESIGNER I love designing. Those are two completely different things. I grew up obsessed with math and physics. Design is just another way I solve problems. Sometimes the problem is a creative brief. Sometimes it’s financial. Same brain, different surface. The word “designer” carries so much pressure. What you should make, what you should like, how you should think. I’m not a designer. I just love solving problems and making money. Right now it’s design. In the next 10 years it might be something else. Who are you actually?

@JacobyBrandon "good enough" is the real enemy here not the tools. systems made it easy to ship something acceptable and call it done. now ai makes it even faster to get to acceptable. the ceiling didn't move, just the speed to reach it

ever since ~2017ish, product design became way more systems focused instead of tinkering and exploring, designers were incentivized to create processes and standards that produced replicable results. these results were not bad by any means, but they were just... good enough so much of design is about the unexpected. the solutions and ideas that appear only when you aren't trying to manufacture them. so much of the ai, desining in figma vs directly in claude code, we're all cooked or we are the future, etc etc discourse only makes this trend more true you see people argue that figma is no longer needed, you can just go straight to code. others are saying that figma is still important to their own process, as they can explore and noodle on ideas without much friction (or cost) it's funny, even as tools change, the conversation really doesn't shift.

@benjitaylor I've opened this menu thousands of times and never once thought about how it opens. now I will. thanks for that

In addition to larger features, my goal is to make 𝕏 faster and more delightful to use overall, which means upgrading lots of little things across the product. This is a new sidebar we’re now rolling out on iOS. Excited for more details like this.

@yahyavision x.com/phileeppov/sta…

Share your designs. No words. Just your design.

Can't show the product yet so here's the logo instead. Priorities. Animation by Grok @Imagine. I kept waiting for it to mess up the materials and it just... didn't.

@FonsMans Welcome to the rabbit hole. It doesn't end☺︎

Finally caved and started building some things in Claude Code. Think I found a new addiction. So many ideas…

@FonsMans @snigdd @figma This is getting out of hand

@snigdd @figma Weird way of posting my work

Some concepts these are made in @Figma

@CamiloVlies @X Been doing 0→1 for years, 20+ products from early-stage to scale. Currently independent. Always down to talk with people who ship.

Hello, @X Could you connect me to a few great Founding Product Designers? 🎨 Also open to folks who are into 0→1 product, design systems, prototyping, UX writing, motion/interaction, brand-to-product, and AI-native design workflows. I’m building in public, learning every day, and I’d love to meet designers who like to move fast, ship often, and think like builders.

@0xCharlota The worst version of this is when the client is right about the problem but wrong about the fix. "Try a different blue" actually means "this doesn't feel premium enough." Now you're solving a different problem entirely.

in visual identity design, revision requests like "can we try a different blue?" "can we swap the font?" sound simple. they are not. brand identities are a balancing act between opposing forces — structure and fluidity, weight and grace, warmth and edge. shift one, everything shifts. it's like cooking: the client wants less salt. but salt was lifting all the other flavors! pull it back and now the dish tastes flat, so you reach for acid. now it's bright but thin. so you add fat for body. now it's rich but heavy. you're three moves deep from one "simple" change. that's brand revision - one ingredient moves, the whole recipe reopens. never a "this is just 5min edit!"

@rahulbhadoriiya I've been building with Claude for months. The biggest unlock wasn't better prompts, it was realizing I need to make every design decision before I open it. It's a builder, not a thinker.

A lot of designers are about to start building with Claude. And here's the thing most people miss, Claude doesn't do magic. It doesn't have taste. It doesn't have context. It doesn't know what problem you're actually solving. You can give it instructions, sure. But connecting dots? Linking innovation to something like Apple, that instinct, that intuition, that way of thinking, that's a human thing. And this doesn't just apply to branding. It applies to everything, including product. If you're designing a product, start by getting the narrative straight. Why are you building this? Who is it for? Do the exercises. Design it first :Figma, paper, whatever tool works for you. AI-first design tools are great, but they're not development tools. Work through your flows. Test if your ICP can actually navigate it. Get all that clarity first. Then go to Claude and start building. If you skip that step, you'll spend all your time nudging things left and right, stuck in an endless loop, going nowhere. Don't do that.

@RaminNasibov A feature nobody asked to turn on and everybody's asked how to turn off.

Dear Apple, Live Photos still make no sense.

@BrettFromDJ Revenue up, DMs dead. Everyone's waiting to see what AI replaces before they commit to anything, waiting for some signal that never comes.

@itsjessyin Better. I'm building a logo for saas.

we’re literally sending people to the moon and ur building b2b saas??????

@zachpogrob Doing exactly this right now. Logo first, product second.

Every company should start with a logo Every logo should start with a founder

@rahulbhadoriiya The real shift for me was treating AI like a junior designer - fast, eager, zero judgment. You still need to be the one who knows when something's off before you can explain why.

Most designers are using AI wrong. They one-shot everything. Write a prompt. Hope for magic. Get disappointed. That's not a workflow. AI design tools are like Diet Coke. They work best alongside something real, not as a replacement for it. The designers winning right now? They're art directing agents, not prompting and praying.

@FonsMans That history of iterations is underrated. I've gone back to version 3 of something on version 11 more times than I'd admit.

No matter how advanced creative tools get, I’ll always prefer to work on a canvas. Simply because I can duplicate my work every time I get a new idea. I want to see the progress and discover gems in past iterations.

@scottbelsky That translation layer between design and code everyone wants to kill — half the actual design decisions live there. I'd want to see what happens to those decisions inside Noon, not just that the layer is gone.

got an early glimpse of "Noon," three things to note vs. others in market: #1 - you work directly on your production code without any translation (other design tools that use MCP and Claude/Codex to work on code and AI produce temporary artifacts) #2 - you don't need multiple tools to do your product design work. #3 - lets you work on both visual and functional design while working on the production code (one single source of truth) fascinating how quickly this market is accelerating...and how close we are getting to the elusive design=code=design moment we've all been waiting for.

@BrettFromDJ Figma isn't the liability. Treating Figma as the whole job is. The tool is fine, the problem is designers who stop at the mockup and never think about what happens after.

unpopular opinion: Anyone who says this almost always has an AI product or service to sell you. No serious designer gives up the precision and control of Figma.

@Damian_Fejdasz @adriankuleszo I meant the design itself, not the file structure. A perfectly organized Figma file full of safe, expected decisions will just become a perfectly organized generic product — faster.

@phileeppov @adriankuleszo Generic is wrong word here - if your Figma file is organized and created for MCP AI can ship it faster

We just converted a Figma design to code with Claude in one shot. Added hover states and interactions by default without additional prompting. This just proves design is becoming even more important than ever. AI-powered agencies are the future.