




It’s Friday!!! Post your best work of the week.
Don Miguel Arturo 🇲🇽
1.1K posts

@prince_dsgn
Designer. Maker. Tool builder. Building @unbx8_studio





It’s Friday!!! Post your best work of the week.







color is the most underrated and underdeveloped skill in branding. it can change the whole feeling and story of a brand, just by adjusting the colors. here's an exercise we always run on our branding projects. even with a clear positioning and strategy in place, finetuning the right colors takes time to get the right feel. the challenge for this brand was finding the right balance between human/healthcare and tech/science. 1. feels more like a classical tech brand, more on the tech side and less human. energetic and confident, but leans away from "clinical-grade" trust. 2. a more modern take. tech with a softer, human feel. warmer and more approachable, while still feeling precise. 3. the safest for the brief. human warmth balanced with medical trust, leaning on green and blue for a more traditional healthcare feel. which one would you choose?