Prophet

This week on The Modern Customer podcast, Ted Moser, senior partner at @prophetstrategy & author of "Winning Through Platforms," emphasizes that building a successful CX technology stack begins with a clear customer understanding & a robust data strategy. blakemichellemorgan.com/podcast/winnin…

Prophet's Marisa Muvihill, global head of brand & activation, shares her insights on Twitter's announcement to rebrand to X. forbes.com/sites/robertha…

What does Twitter’s rebrand to X mean for its value? Rebranding often signals to the market that an organization is moving in a new direction. Hear more about this move from Prophet’s Marisa Mulvihill on NPR’s Morning Edition. npr.org/2023/07/25/118…

Shein's China junket for social media creators revived bad press about working conditions. As an expert on business in the region, Prophet's Jay Milliken contributes his perspectives in the article.

How is #CPG impacted by the current economic environment? Senior Partner Mike Leiser shares his thoughts in Bloomberg @business.

Tune into latest ep of Rising w/Diego Norris CMO @gimmeSeaweed (+ alum of @ProphetStrategy). Diego talks about his start, his choices, biz school as a good foundation, the remit of a CPG marketer, how he's already using AI—and the miracle of seaweed. prophet.smh.re/6h1

With a quote from our @prophetstrategy executive producer Damien Peraino

Mattress Firm is betting on its original content strategy to not only boost brand awareness but drive sales. buff.ly/3CQgl37

Benjamin Moore is using out-of-home advertising to educate consumers on where to find its paint. Read the full Digiday article: digiday.com/marketing/benj… #ooh #digitalads #marketing

Benjamin Moore is looking to educate new homeowners on where to find its paint — which isn’t as obvious as it sounds, since the brand is only available at small businesses and local retailers. buff.ly/3N72awp

A team at @prophetstrategy joined forces to solve a fundraising challenge for the London-based charity, @smitf_london. Learn how they approached this project and get a sneak peek at the results so far: prophet.smh.re/6eP

“Even as prices edge up post-pandemic in many markets, the effectiveness of OOH paired with the dynamism and flexibility of digital makes DOOH a strong option for top-of-the-funnel objectives and brands like DoorDash that need daily, local visibility,” said @matzucker

Great article featuring our own @matzucker. #ooh #advertising #marketing

@matzucker An incredible run! We're so grateful for your leadership and all that you add to the #propheteer community @matzucker.

Today our intranet told me that I hit nine years at @prophetstrategy. Longest consecutive run I’ve had at any firm (Ogilvy was nine, but as two different gigs). #tenure

How did @CoherentCorp strategically signal to the market what it stands for and promises to deliver? Read the case study from @prophetstrategy: prophet.smh.re/6dE

We're proud to say that our @KitchenAidUSA brand has remained in the Top 10% of @prophetstrategy's Most Relevant Brands list since its inception in 2016. Read more about Prophet's brand relevance insights here, relevantbrands-2023.prophet.com

Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @RGA @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @RGA @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

Over his career, @matzucker has worked at @WeAreRazorfish #OgilvyOne #Agency.com @RGA @FCBGlobal and now @prophetstrategy. What has he learned? We review #BronzeSeeksSilver: the-agency-review.com/bronze-silver #advertising #marketing #digitalmarketing #digitaladvertising #NewYorkCity

We are very proud to have Alex Mulder as a jury member for the UX Design Awards - Autumn 2023! Alex is a Creative Director at @prophetstrategy. His passion lies at the intersection of human interaction with technology and specifically in more complex B2B2C environments. #UXDA23