PT
23 posts


Most ecom founders & affiliates are still just testing AI tools, without understanding how to properly leverage LLMs to turn context into cash.
Context profiles aren’t just a branding exercise.
They’re one of the most valuable assets you can build & leverage in your business, if utilized properly.
Here’s how to use them across 4 profit levers to drive more conversions & lower CPAs, all without guesswork:
1. Develop Ad Creatives That Actually Convert
Generic UGC won’t cut it anymore.
You can map buyer psychology into a “hook + angle bank” based on:
• Internal struggles
• Vanity desires
• Skepticism/objections
• Functional outcomes
From there, generate scripts that sound exactly like how your ICP thinks, using real customer language as the foundation.
→ “I used to wake up with tension headaches, here’s what fixed it in 3 days.”
→ “I thought X were a scam until I tried this...”
Those nuances matter. And context profiles bring them to the surface.
2. Email Flows That Sell Without Actively Trying To Sell
We use context profiles to build email sequences rooted in problem-first storytelling.
→ “Meet Taylor. She was in pain for 8 years…”
→ “Why 14,000 people like you switched from X to this.”
By basing these on objections and emotional triggers pulled from ICP docs, your post-purchase and winback flows can consistently generate more revenue. We’ve seen it work for us. Try it out.
3. Support Scripts That Drive Retention
Support isn’t just about solving problems. It’s a hidden lever for brand trust & long-term LTV.
We tag past tickets by ICP archetype and generate AI-powered replies with tone, product knowledge, and empathy built in.
→ Returns become exchanges.
→ Confusion becomes upsell opportunities.
→ Tickets become testimonials.
4. Acquisition Assets That Prime Cold Traffic to Buy
Using ICP profiles, we’ve structured VSLs, advertorials, and listicles that feel native to the customer:
→ “5 Tools That Helped Me Fix My Posture After Years at a Desk”
→ “Top 7 Wellness Products Women Over 40 Swear By”
Context lets us soft-sell the product by selling the transformation first, boosting CVR on cold traffic significantly in most of the verticals we’ve tested.
LLMs aren’t just for shortcuts.
They’re for scaling outputs that speak to your exact target, but only if you give the inputs that matter.
Want our full ICP Template + plug-and-play prompt stack to generate creatives, emails, support flows & landing pages?
Like this post & comment “System” and I’ll DM it to you.
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PT retweetledi

this is worth 10x more than any prompt engineering course...
you can't write good prompts until you understand why most prompts are garbage
i've analyzed 20+ daily prompts people use and turned them into a cheat sheet:
- why your current prompts produce mediocre outputs
- how to transform bad prompts into perfect ones
- the thinking framework behind every transformation
this will teach you more about prompting than any official docs from OpenAI or Google
reply "CHEAT" + retweet for free access (must follow for DM)

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After designing 100+ lead magnet pages that are consistently converted at 15-20%, I’m giving away my secret framework. Inside:
- The exact headline formulas
- Social proof structure
- Offer positioning we use with clients.
If you want it for free, just Like & reply "LEADS" to grab it before I start charging.

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PT retweetledi

What if we were producing top performing landing pages that are converting over 10%?
Your lower conversion rate is costing you thousands.
Average landing page conversion rate: 2.35%
Top 10% landing page conversion rate: 11.45%
Let’s say you’re driving 10,000 people to your landing page each month.
And your AOV is $47
Revenue with an average landing page: $11,045
Revenue with an optimised landing page: $53,815
CRO just made you $42,770
Over the course of 12 months: $513,240 (extra)
Good news: We just put together an in-depth guide with
- Essential sections found in LPs built for conversion and best-in-class examples
- Examples of different styles of landing pages, key benefits, and why you should use them
- A swipe file of over 80 landing pages from 10+ niches
- A landing page checklist
- A bunch of examples of our work
A landing page isn’t just a page, it’s a sales funnel in disguise. It needs to be designed to match the energy and intent of your ads while making the purchase process as frictionless as possible.
Want the board?
Retweet this post
Reply “CVR”
Make sure you’re following so I can send it over.

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Do you use @lovable on mobile? Would love your feedback on something we're working on.
Comment 'mobile' for early access and I'll reach out.

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Claude 4 just came out and it's hands-down the best writing model available...
most people waste its potential by using TERRIBLE prompts
that's why I'm sharing with you 10 super-prompts I use in my business to unlock Claude's writing genius, including:
- landing page & product page copywriting
- instagram reels, youtube shorts and tiktoks scripts
- email & sms cold outreach sequences that converts
the output is 10x better than any other LLM
reply "claude" + follow me and I'll send it for free
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@NickGattuso @growthwithsimon I like replit a lot, I'm not giving up on it at all, but I like the supabase integration with lovable and I think the UI tends to be nicer, and it's also easier to edit the design.
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@LucasSchlund @growthwithsimon Also yeah cursor to make the mobile app. I've yet to find a browser based vibe coding platform that can reliably make even a very simple mobile app. Replit comes pretty close. That will almost certainly be solved in the next few months though
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That can be done, converting react into react native for example, but it's likely to be very buggy unless you know what you're doing. My approach is to use webapps built on lovable to test and refine the idea and build a backend, then build a brand new mobile app (using react native and expo) to serve as a front end. If you build a backend with supabase then your lovable webapp can use it and so can your mobile app. Suits some types of apps better than others I guess - gpt wrappers or simple CRUD apps for example.
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@apollonator3000 Marketing and UX/UI informed by creativity and a deep understanding of consumer psychology
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@pt_ai_dev @JamesonCamp Bro I’m NZ be keen as to talk about what u tried and what worked/didn’t etc lmk bro
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Easy $10k a month side hustle
- sell funnel creation for B2B biz
- ChatGPT o3 for deep dive into their ICP
- use it to make lead magnet
- ask it to write framework for emails and sales page
- throw frameworks in Claude project along side top converting LPs and emails you swipe
- ask Claude to write them in a direct response style hop in to convert the ICP (upload report from o3) x but in the tone of the clients writing/site
- grab framer template
- upload all and connect all
- hire someone for $500 to connect all/place copy if need be
Charge $2000 for this no problem - and I promise you better conversion rate for 90% of professional services sites you pitch it to
Offer completion/CVR increase guarantee
When reaching out take o3 report, throw it in gamma and include it “we did a custom deep dive for you for free, would love to go over it and show you how we can bring your lead cost down
Boom
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@hugosweetman @JamesonCamp GDPR and other data regulations make it a total headache in the UK and I'm not keen to try it with international clients, so I'm tapping out. Good luck to anyone who pursues it, I still think it could be a great business for the right person in the right place
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@apollonator3000 @BtCelectrician You can't see everything but you can see a lot of the surface level memory in the settings, and delete them. I had similar problems with confusion and deleted a lot of old/irrelevant stuff and it seemed to improve. My guess was there was just too much in there
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the more i use chatgpt, the more clear it becomes that memory is broken...
i done historical research in one chat & discussed AI tools in another
now, for whatever reason, chatgpt thinks i used these AI tools to do historical research?
might seem like a minor but it can be a very big one at scale
memory is a good asset for extracting context profiles that you can then edit/tune & for simple questions based on memory...
but if i'm gonna be 100% honest, bc of how error-prone it is i absolutely wouldn't use it as a primary context source
context profiles remain goated
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@JamesonCamp @hugosweetman I'm testing this - emailing small accountancy firms to validate. Seems like a great idea, most of the Google ads I've seen for small local firms are barely even ads, just a link to the company website.
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@hugosweetman Pick 1, that’s the key
Lawyers maybe. Go to law conferences. Not to marketing conferences.
Be the guy that just does funnels for lawyers
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