Racetrack Logic@racetracklogic
Ever wonder why horse racing is not as popular or financially successful as it was in the past? The biggest reason is that it has failed to offer a competitive entertainment and wagering product that's attractive to the general public. That wasn't always the case, in the early 1950's, horse racing was the Nation's leading spectator and wagering attraction. The trend since then has been entirely negative, with track attendance now falling well below any major national sport. Annual horse race wagering totals peaked in 2003, with a total inflation-adjusted handle of over $26 billion, compared to a 2024 total of $ 11.2 billion, a decline of approximately 57%. The average age of horse racing fans continues to rise, with proportionally fewer and fewer younger new fans and bettors entering the game.
With these facts in mind, what is the horse racing industry doing to materially improve its prospects, and counteract these negative trends? The short answer is almost nothing. The industry (and that includes State regulators and Horsemen's associations) has to take immediate steps to improve the financial health of the horse racing industry - both by attracting new participants, and taking giant steps forward to improve thoroughbred horse welfare. That means funding retirement benefits for all horses who need them, and refocusing the industry and the media on the true stars of the sport - the horses, full stop, period. Stop the life style stuff, the cocktails at the track, the fancy dresses, chit chat about controversial trainers, owners, and the like and pay attention to the horses. If the industry doesn't care about the horses, the general public won't care about horse racing and at the current rate, there won't be any more horse racing. Once horse racing is thriving again, everyone can dress up, drink and gossip until the cows come home. Until then, people have to get to work.
To provide one astounding example of how the industry is destroying itself, consider the state of horse race wagering in the U.S. Rather than exploring new methods to attract more bettors, and in particular a larger proportion of younger bettors, they are doing exactly the opposite. Computer Assisted Wagering (CAW) platforms like Curacao-based Elite Turf Club, which is owned and controlled by The Stronach Group together with NYRA who owns a 20% non voting interest (The Stronach Group also owns and operates Santa Anita and Gulfstream as well as the Advance Deposit Wagering (ADW) App Express Bet)-- and Velocity, a CAW that's owned and controlled by Churchill Downs (who also owns the Twin Spires ADW App). The Stronach/NYRA and Churchill Downs CAW platforms together control what some estimate as much as 40% of the total current betting handle in U.S. horse racing.
These computer-driven AI -like systems allow a wealthy elite to engage in high volume betting with privileged financial access to the parimutuel totes (because in Churchill Downs' case, they own and control United Tote, with a minority interest owned by NYRA and in the Stronach Group's case, they own and control AmTote International). Betting teams that execute complex computer-based wagers through Elite Turf Club and Velocity enjoy significant rebates on their betting unavailable to the average bettor (in effect, benefiting from radically lower take outs) as well as privileged access to the parimutuel pools themselves, through the totes, allowing CAW betting teams to move very large volumes of cash and bets into the pools within seconds, often moving the odds for their benefit at the expense of the ordinary bettor.
Rather than applying the technical advances made possible by computer-assisted wagering for the benefit of the betting public as a whole, by making betting simpler, more exciting and attractive to younger, less experienced betters by providing higher average returns to entice them into the sport, these entities are in effect shifting the benefit derived from those systems to a privileged elite at the direct expense of the average bettor. Apart from raising serious issues as to the legality of this process in so far as it appears to violate the fundamental basis of parimutuel betting, how is this calculated to expand interest in the sport? The fact that these systems are essentially controlled by the two of the largest owners of race tracks and tote systems in the U.S. creates the impression that the sport is being run by an oligopoly for its own benefit and that of an elite, and anonymous group of individuals at the direct expense of the financial future of the racing industry as a whole -- and hence to the financial detriment of the Thoroughbred horses that make racing possible in the first place.
Where are the controls on self-dealing, conflicts of interest, and adequate disclosure in this scenario? Do most bettors actually know that this is going on and are making the conscious decision to place retail bets, when they know that an industry-controlled oligopoly is instead focused on generating favorable returns for a privileged group of ultra high volume bettors at their expense?
Why aren't state horse racing regulators doing anything about this situation? I don't mean talking about it, or attending seminars, I mean implementing decisive regulatory action. Time, as always, is running short.