Razzle
3.5K posts

Razzle
@Razmatazz
9-to-5 by day, vibecoding by night 🚀 | Documenting my journey from $1 to $10k MRR: what works and what not










we're seeing it too




we're seeing it too



Day 16 of banging my head against a wall with meta ads App is appealing to 65+ demographic But this comes with its own challenges: 1. How likely are they to subscribe/pay? 2. Is the onboarding too complicated? 3. If text size is bumped way up does the app still work? 4. Are older generations more cautious about apps or less? 5. Are they accidentally clicking on the ad? (Some comments are older people trying to message their family within the comment box?) Unsure if this is a viable segment to target My intuition says payment / subscription is done through a gatekeeper (son, daughter, grandchild) Targeting that demographic with intention of appealing to 65+ seems like a better model. But that seems tricky. We’ll see where it goes 🤷🏻♂️



I’m ready to share my formula. Let’s go 👇 • Design Bright icon and strong screenshots = higher install conversion. • Quality first I often enter existing niches, so my product has to be at least on par with the leaders. • Onboarding A well-thought-out onboarding + paywall can bring up to 75% of all payments. I use short video onboardings (4–5 steps). • Step-by-step UX Help users get results in as few steps as possible. • Transparency No hidden close buttons, aggressive paywalls, or price tricks. • No lifetime deals I fully dropped lifetime purchases. My goal is to grow subscriptions. • MRR growth Weekly + yearly subscriptions work best. Weekly = easy try. Yearly = best value. • Free trial I use a 3-day trial to reduce fear and increase paid conversion. • Retention Nothing fancy: listen to feedback and ship improvements regularly. • Brand Unique name for every app. Competitors often use my brand in their keywords. • ASO Title, subtitle, and keywords must be data-driven. I always put the main keyword + app name in the title. • Localization The easiest growth lever. Translate keywords, screenshots, and the app itself. • Pricing optimization Prices adjusted by purchasing power. Sales come from all over the world. • Use your own app This is the best way to improve UX and find new growth paths. • Marketing Pick one channel and master it. One channel is enough to grow. For me right now, it’s Google Ads. Add a second channel only after you hit a plateau. • Reinvest Put money back into the business. At the start, I reinvested 100%. Now it’s around 40% back into ads. Bookmark this and apply it to your apps.




New app is live! I made the viral swipe trend into a real game Will attempt to grow this to 10,000 downloads by Christmas :)




Got my 2nd organic sale 14 min ago 🤠 Maybe I shouldn’t sell this app







