Richard Johnson

@levelsio @marclou @rrhoover Question - when you say "charge money from day 1. free users give you nothing but support tickets" - I'm launching an industry tool in the coming weeks, you recommend a free user tier or just cut out completely?

✨ @marclou, @rrhoover and me featuring on the X app in the iOS App Store today, what a great honor I will send it to my mom 😊

@blaiklockBP @IKEAUK a) your upset over a fake advert b) Yes of course it happens Stop being so paranoid, sensitive and touch some grass

The probability of this is almost zero @IKEAUK This advert is pure racism. So 0.1% of 6% of Muslims = 0.006% Given that only about 1.5% of marriages in England and Wales are religiously mixed, and given that Muslim women are among the least likely group to marry outside their faith, the percentage of White English men married to Muslim women would be extremely small — almost certainly well under 1% of all marriages, likely a fraction of a percent.

@cattybk YES have been saying this. Its the "optimisation theatre" for me - peoples whoop telling them to go to bed at 8pm - your convinced the tech is good for you and likely not even following the advice

optimization culture is dying. 🪦 for the last decade, optimization has been the dominant belief system in the church of entrepreneurship. driven by: - podcasts cracking the business model of telling people "they should do more" then selling them things to do more with. creatine, sleep-tech, protein, energy drinks, supplements, more creatine. - tech's dominance in business media - an industry defined by efficiency. who can ship the most code fastest. billions of dollars poured into deciding whether a button should move 4 pixels left so users spend 4 more seconds on app this bleeds into operators who spend every waking second thinking about how to get more out of every waking second we optimized away our interestingness. however something shifted in the last 12 months. the same gurus who preached 9-9-6 are softening. people who boasted sobriety are sneaking cheeky pints with friends. they realized the ultimate optimization is joy - and sometimes that means doing something "sub-optimal" optimization has also plagued tech. it's the reason every youtube channel now looks like this: seth godin put it best: "if you keep A/B testing things ad infinitum... eventually you end up with porn." if not porn, then something equally provocative and alluring - but ultimately empty. loud thumbnails, epileptic jump-cuts, attention hacks. even the most intellectual creators making stupid faces for photoshoots so their CTR moves 0.5%. optimisation has killed the internet experience, people are tired and anti-optimization products are emerging: - I recently sumbled across a tool that replaces youtube thumbnails with crowd-sourced honest versions. (dearrow) - instagram is testing letting users build their algorithm, trading retention for peace. - my favorite example: perfectly imperfect is a social network where people make reccomendations - messy design, completely unoptimised, no algorithm. and young people love it. so why is this shift happening now? interestingness is now valuable. execution is getting cheaper. AI means products and content can be made by anyone, so what you build and how it looks/feels is more important than ever. to be interesting, you have to collect references and experiences. which means doing things that harm optimization. reading pointless books. getting fucked up on a tuesday. having hobbies that don't compound. the things that make you interesting are the things that make you less productive. a trend i've seen is senior people from creative industries moving over to tech. realising their interestingness is much more highly valued in an industry that has cracked scale, but not creativity. when interestingness translates to $$$, culture usually follows. great time to be interesting.

@MattEpstein16 @alexgoughcooper Launch

I've been dead silent about this until now: 67 days ago @alexgoughcooper asked me if I could launch his company. We went to WAR: -15 rounds of script revisions. - 2 FULL scraps to the video - 362 comments to our video editors The result? Sales calendar packed. 100+ self serve sign ups. VC's coming inbound begging to invest. We have a framework we've rinsed and repeated across 15 launches. Each of which have done MILLIONS of views and have driven Millions in pipeline. I built a 27-page document explaining the entire framework. Companies pay me $150,000 for this. Retweet + comment "Launch" and I'll send it to you.

If you want one of the best views of @TheOpen at Portrush head to the 16th teebox viewing platform. You can see the approach shots and putts of hole 7, the tee shot of hole 8 and the full tee shot and flight of hole 16. Awesome

@george__mack High Toad thinking

After 7 months, I finished my essay on high agency. So I asked myself: "What's the most high agency way of promoting it?" Last night, I took over the iconic Times Square in New York for $0. Hilarious story...

@businessbarista B2B storytelling for founders and ceos the sports industry

I'm in the giving mood. I also love brainstorming content ideas. Reply with a 1-line description of your business & I'll give you a free content idea that I think would drive traffic/customers if done well. Here goes nothing 👇

🥹 We’re not crying, you are! Thank you, @MarkCavendish.

Hats off to Stevie Williams for an incredible stage win, but the big question in our second episode of On The Line is... Peak up or peak down? 🤔 #TourOfBritain | @LloydsBank | @BritishCycling

👀 Blink and you'll miss them... There's nothing like being On The Line, so we thought it was about time we turned the cameras onto the fans that make this race so special! #TourOfBritain | @LloydsBank

@franmillar @rapha Good luck Fran! You'll do an immense job

But it shouldn't be the driving force. I think we're turning a corner once again to more intentional creative within sports.

These campaigns show another route to the 'inspiration for everyone' filter which seems to have become default in sports marketing. The by-product of that approach contributes to vaguely similar output. Inspiring is the natural byproduct of sports marketing...

This classic Reebok campaign walked so Nike could run. “I was going to buy a new pair of Reebok boots. But my friends talked me into buying fireworks instead. What’s it called? Peer group pressure?” Andy Cole, Chip Shop Assistant, Nottingham, England.

@UnffclPrtnr @AphetorCarsten 🤣🤣

So much for your “permission-less era” @richjohnno, I’ve just been told off for using my phone to video Tiger and JT #WedgeIssues @AphetorCarsten

Best train station in sport? #TheOpen #WedgeIssues #Golf