Luxury brands evoke an emotional response... Luxury must be felt.
Landor on the Eight Principles of Luxury bit.ly/ZGjGVz
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Riley Weiss
907 posts
Riley Weiss
@rileyweiss
We’re free thinkers, creatives, achievers. Since 1995, we have been helping companies establish a unique position in their marketplace to grow their business.
Portland, OR Katılım Mayıs 2009
508 Takip Edilen464 Takipçiler
They Said What?!?! Noctural Design on the importance of clear communication in all aspects of branded communications: bit.ly/10O5gnF
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Hands down one of best guerilla marketing tactics EVER. bit.ly/TNTknowsdrama
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A Vortex Of Whiskey, Consumed Through A Straw fastcodesign.com/node/1672209 via @FastCoDesign
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5 new rules for a knock-out pitch: imediaconnection.com/content/30759.… via iMedia Connection
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MEDIA INSIGHT: "96% of OPB & NPR listeners are likely to take action to discover more about public radio advertisers" via Goosedown Media
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Capture video/audio/images and easily upload+share in an integrated system with this new ipad app: bit.ly/qualcapture #accountplanners
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@Duarte illustrators capture the first 7 #TED2013 talks in one thematic visual: Progress Enigma. #illustraTED
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Great article on content planning and management via @digiday "4 Ways Brands Can Plan for Content Success" bit.ly/Yy4zgp
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Ignition on agencies and "big hairy audacious goals"—your best isn't good enough, and here's why: bit.ly/ZEzXkk
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The Extraordinary Science of Addictive Junk Food—amazingly eye opening article and a worthwhile debate nyti.ms/154Tqde
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Ad of the Day: Nivea Stress Ambush bit.ly/XPI0pl Do you think Nivea may have taken this guerilla marketing tactic too far?
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The Future Of Google Plus, And Its Path To Social-Media Domination bit.ly/11Hdpk6 via @FastCompany (see comments for lively debate!)
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When a client asks for your recommendation, don't hedge. Put an informed, confident, stake in the ground. #RedAntler bit.ly/WHtbYm
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You should understand how the consumers of every brand you work on live and choose; context is everything. bit.ly/11oH9MT
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"Studies show that couples fight more, and babies cry more, in lemon yellow rooms." More on the power of color & brand bit.ly/WicceM
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Stop thinking about SEO as “search engine optimization” and more as “social engagement optimization" via FastCompany bit.ly/Wg7Y6L
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Drive a unique and consistent experience with a well-defined purpose: Luxury brands and museums bit.ly/Vi8hQv #ideation
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Stop using these 16 terms to describe yourself or your company: linkd.in/UNfCE2 via LinkedIn
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Classic brands: You have to live the values to earn the title, and live those values every day to keep it. Read more bit.ly/evokingtheclas…
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