Cry behind the smile

GM. Suited & Booted. Ready to Go 🇬🇧🟠

7am Crew - we didn’t get the price action we wanted yesterday however that’s 6 green days in a row. Great to see the community come alive with over 10m shares traded and $STRC trading $1.5B of stock in one day. We are so close to getting above 1mNAV and running the ATM. Thank you to everyone for their efforts in keeping the $SWC community going when sentiment wasn’t with us. I’m sure you guys have noticed @asjwebley @Croesus_BTC @the_desert_ape @smarterwebuk have been much more visable on X this week with loads of posts and engagement, let’s hope that’s a conscious effort between them all as their visability has really made a difference these last couple of days to the community. Anyways 🚂🇬🇧🇬🇧LFG!

@StevieGeebanga If you believe in bitcoin then maybe diversify your risk and also find a quality BTC treasury company as they are designed to grow your stack on a per share basis. Have a look at UK @smarterwebuk or @XCEofficial both listed. As ever NFA & DYOR

Forget the price. In 10 years, how much Bitcoin do you think someone will need to comfortably retire? 0–0.1 BTC 0.1–1 BTC 1–10 BTC 10+ BTC Everyone debates the price target. Almost nobody talks about the stack target.

@ZynxBTC These numbers are phenomenal !

I did not expect it would take just a month later for this milestone to be reached. $1.56bn in trading volume for $STRC today. If the ATM capture rate of ~79% remains, that is $1.23bn raised by Strategy in a single day. Unbelievable. I predict $2bn in a day within 60 days.

Bloody hell…just checked and nearly 50 sold. You lot are wonderful ❤️

Number 1 UK CEO

@ourgoodlifeuk Looks slick, wish you all the best!

I’m incredibly proud of the platform I have built over the past few months. It has taken a monumental effort to get it this far, but this week we are entering a private beta phase. This will (among other things) allow us to: 1. Iron out any remaining bugs. 2. Get real feedback from users to fine tune the experience. 3. Log real data on the savings for therapists and therapy room owners. A mixture of excitement and nerves!

@JoeConsorti What would really be interesting is to see the geography of the retail investors.

80% of STRC investors are retail. Imagine what happens when institutions make up 50% of the bid. Then 75%. Then 90%. The global bond market is $318T, and the typical corporate bond yield in the US is 5%. Insatiable demand once STRC catches on. All of your models are destroyed.

Yet another record-breaking day for STRC. $1.3B (10.3 million shares) in volume with 10bps of volatility. That's an estimated 13,916 BTC in a single day, assuming 81% capture, and the market hasn't even closed yet. INSANE.

👀 More content on its way... Dr Sheela Sharma, CEO of Portobello Business Centre, has spent 25 years helping entrepreneurs build something from nothing. Former City banker. Champion for the underdog. Now on team Bitcoin 💪 🎙 Full podcast drops tomorrow @JayW132

With the latest 11 BTC purchase , anyone know where the funds have come from (or will come from) to enable this transaction? Thx

600 day count down begins! Less than two years. Is this the tipping point ?

A number of great accounts popping up 1. @UKGovscan - Independent transparency project. 2. @GreatBritishTT - Data-driven analysis of UK gov spending. 3. @UKDecline - Keeping track of the UK's spiralling decline statistics. 4. @HoTPOfficial - Vote on every bill and law ever debated in Parliament. Send others you know of, I am keeping a list. Pimp and share - data is a weapon.

Hi all, I’m one of the founders of Squarebird (recently acquired by SWC) and thought I’d introduce myself with a bit of the backstory. You might assume my connection to the SWC of today came through a typical acquisition route, or the website industry… but it actually started with my interest in MSTR. I did, incidentally, happen to know Andrew from the past, and it all makes (I think) a great story worth sharing. Back in 2013, I was hired to manage the digital marketing for a leadership development consultancy, where I was introduced to Andrew and Alex at Smarter Web as the company’s recently appointed website providers. I was quickly impressed with their work, and over the next 3 years we delivered several successful web projects together. I enjoyed working with them so much that I very nearly asked Andrew for a job. Around 2015, Squarebird began to evolve for me and Nick (brother and co-founder) from freelancing into a fully-fledged web and marketing agency. Over the years that followed, we infrequently crossed paths with Andrew through mutual clients, passing enquiries back and forth when work wasn’t quite the right fit. Fast forward a whole decade to spring of 2025, Squarebird now a successful 25-person digital marketing agency, I’m in a bar with a friend, about to call it a night, when we get onto the subject of investing. We discovered a mutual love for Bitcoin, MSTR, and Michael Saylor. Safe to say, further night caps were ordered, and our bedtime was put on hold for another couple of hours. We discussed at length how we hoped that someone would soon launch something similar to MicroStrategy in the UK. A few days later, I’ve just woken up, reached for my phone… started scrolling through Instagram (terrible habit I know!) before my morning run… when I see the news. A Bitcoin treasury has gone live on Aquis, and it’s called The Smarter Web Company. I had three immediate thoughts: - my morning run is firmly cancelled. - I need to quickly do my research and invest at the bell. - I must tell Andrew Webley that a PLC is using the same company name as his. Then of course I discover, it IS the SWC I know, and it IS Andrew. It just seemed unthinkable. The first Bitcoin treasury launching in the UK, with an operating business in my industry, in Bristol, being run by someone I know? Those odds have to be pretty wild. The penny dropped. I knew Andrew was incredibly driven and talented from my experience as a user of software he had developed years back, and with his background at HL… of course he would be into Bitcoin, and of course he would have the determination to go all the way to launching a PLC. Once I had some shares in the bag, I emailed Andrew to congratulate him on the IPO and said how excited I was to see him leading the UK’s first Bitcoin treasury. That also marked the start of the conversations that led to SWC acquiring Squarebird. So, it’s always been far more than a typical acquisition. Since we joined the group, every day has been incredibly exciting, and I can honestly say that the SWC leadership team’s reputation for being relentlessly motivated to achieve their short and long-term goals, no matter the conditions, is well deserved and a true reflection of the day-to-day behind the scenes. The buzz is infectious and a privilege to be contributing to. As I said at the beginning, I think it’s a great story, and one that’s only just getting started. Looking forward to building what comes next with the team and everyone here. Politely, LFG. 🚀 @asjwebley @Croesus_BTC @the_desert_ape @aw_smarterwebuk @smarterwebuk

Latest @saylor podcast. just came out today

I love Mondays 👇

@btconlyscott @asjwebley @BitcoinColl Amazing how a year flies by. Hope you 1. smash it out the park for your presentation 2. Form new strong relationships To create a new industry based on sound money! Together Everyone Achieves More Go TEAM BTC

The first time I spoke with @asjwebley was on a Monday night in the @BitcoinColl Spaces pre-IPO, about 12 months ago. I remember posting "How to buy the IPO on AJ Bell" and the challenges Andrew had to battle through to ensure not only that investors could participate, but that other companies could follow. At the time, I was an anonymous account often sharing the opportunities and challenges of running a business on a Bitcoin balance sheet in the UK. It is a great pleasure, just 12 months later, to represent @XCEofficial with our combined operational growth strategy and integrated Bitcoin treasury at the event hosted by @smarterwebuk and @btcdigitalconf. Let the hyper-normalisation of Bitcoin in British business commence.

Smarter Web, 39 mill warrants gone. Sats per share: a 10.9% jump. Leverage: 7% vs @Strategy's 36%. They didn't buy more bitcoin to increase BTC per share — they bought back the dilution. Below 1x mNAV. Accretion without accumulation. #SWC #Bitcoin #BTC youtube.com/watch?v=t7MO-f…

Good morning, Smarters. After a great week, the community is alive and well. So much buzz over the weekend. Remember we are still building. We will have plenty of up weeks as well as down weeks. Try to concentrate on finding ways to deal with the drawdowns. These can be physiologically draining. And remember, up or down weeks, the team are working extremely hard to make sure we succeed in the long term. We are heading to the FTSE 250 then 100. I am as sure as I can be. Have a great week. Be Smart Get Smarter Community tools: thesmarterdashboard.com smarterwebcompany.co.uk/bitcoin-treasu… thesmarterinvestmentguy.com SWC-dash.com #SWC #TSWCF #3M8 #BITCOIN #HODL @asjwebley @the_desert_ape @Croesus_BTC

The goal is to reach the FTSE 250, then the FTSE 100. How can this be achieved? Currently, using @smarter_dash figures, we need a market cap of roughly £402 million to reach the FTSE 250. We currently sit at around £125 million with 2,695 Bitcoin. The FTSE 250 is the easier one to achieve from here. @asjwebley could sit and wait for BTC to go up in price, or the company could add to the stack. Let's use 2,695 and 5,000 for examples. FTSE 250 Auto Inclusion (2,695 BTC) Target: £402,000,000 ÷ 2,695 = £149,165 ($200,000) per Bitcoin (5,000 BTC) Target: £402,000,000 ÷ 5,000 = £80,400 ($107,700) per Bitcoin FTSE 100 To reach the FTSE 100 we require a market cap today of roughly £3.6 billion. Let's look at the Smarter Web Company holding a conservative 10,000 and 25,000 BTC. (10,000 BTC) £3,600,000,000 ÷ 10,000 = £360,000 ($480,000) per Bitcoin (25,000 BTC) £3,600,000,000 ÷ 25,000 = £144,000 ($193,000) per Bitcoin. These are simple calculations to show where we could be in the future. Metaplanet held 4,200 BTC a year ago and has now scaled up to 40,177. This is not a pipe dream. This is your reality if you trust the process and have a little patience. *I have omitted debt to keep calculations simple. *Not financial advice.

Looks like another sponsor added to the Bitcoin treasuries Unconference UK; One Advisory. We like to see it.