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Rob Thomas
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Rob Thomas
@robdthomas
Senior Vice President @IBM | Board: @domuskids | Volunteer: @filling_blanks | The Mentor: https://t.co/AmpdU9cKH5 | Vandy and UF Alum
Greater New York City Katılım Şubat 2008
538 Takip Edilen15.9K Takipçiler
Unsupported open source and windows endpoints will be true vulnerabilities.
newsroom.ibm.com/2026-05-19-IBM…
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Rob Thomas retweetledi
‘Fear of messing up’, #FOMU is keeping many technology leaders and practitioners at bay, when it comes to leveraging AI for advancing their causes. @robdthomas made that point well during this @IBM Think keynote this week.
#IBMThink #Think #Think2026
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Rob Thomas retweetledi
Devs better keep up. Basic code completion is dead.
@IBM just dropped IBM Bob. Nope, not another AI assistant—it’s a scaled-up engineering powerhouse designed to manage the entire lifecycle from ideation to deployment.
The game has changed. 👇
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Rob Thomas retweetledi
IBM just launched Bob globally. it is an AI partner that handles planning, coding, testing, and deployment.
they tested this internally with 80,000 employees before dropping it today.
they are seeing a 45% productivity gain across the board.
the wild part? Bob uses multi-model orchestration.
it routes simple tasks to fast models and heavy reasoning to Claude or Granite.
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Try Bob.
-useful experience
-multi-model orchestration/optimization
-proprietary data for Java, PL/1, COBOL, Python, etc.
-runs where you want
IBM@IBM
Meet IBM Bob. 👋 Now generally available, Bob is an agentic SDLC partner designed to move teams from isolated AI tools to coordinated delivery. Dive deeper into what’s possible with IBM Bob: ibm.co/6014EKiCs
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Rob Thomas retweetledi
$IBM earnings:
- EPS: $1.91, est: $1.81
- Revenue: $15.9 billion, est: $15.65 billion
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As with all things, motivation and persistence is 90% of what matters.
andrew chen@andrewchen
hot take :) The biggest and most productive people in the AI era are the folks who are already good at their jobs. AI as a multiplier, not an equalizer/democratizer
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Rob Thomas retweetledi
This is what greatness at @theMasters looks like. ⛳
We tracked every single shot from every player from this year's Tournament.️
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@Skratch @TheMasters @IBM Orange resulted in birdies. Blue is bogey or higher. This is the technology that does it
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The Masters sponsorship deal with IBM might be one of the best in all of sports.
As one of the tournament's four primary sponsors, IBM receives a private hospitality cabin to host clients and exclusive access to TV commercial inventory.
But the real value comes with the Masters app.
As part of its sponsorship deal, IBM built and maintains the Masters app. I'm told they now have a team of 30-35 employees who work on the app year-round, despite almost all of its usage coming just one week each year.
The Masters app does the simple stuff so well, showing every shot from every player all tournament long. But IBM was also among the first companies to leverage artificial intelligence to enhance the fan experience.
Using lasers positioned around the course, IBM pinpoints the exact coordinates of a golf ball after every single shot. The course is then split into more than 200,000 zones, with IBM cross-checking each shot against decades worth of data to accurately estimate how a player's scoring odds change throughout a round.
This type of innovation is a win-win for everyone.
Augusta National gets sponsorship $$ plus a technical partner who built and maintains the best app in sports.
And while IBM spends millions each year on its Masters sponsorship deal, the tournament serves as a global platform for marketing, sales, and client entertainment.
That type of partnership is exactly why the two brands are now celebrating their 30th year working together — and it's something every other event should try to copy.
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@TrungTPhan Happy to discuss what we are up to. Software is now ~45% of the revenue
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ok fine, IBM has acrually done some decently smart AI moves in recent years
Bearly AI@bearlyai
Over the past 5 years, IBM (+79%) has actually outperformed Microsoft (+45%) and Amazon (+40%). The $218B tech company made three smart AI-related moves in recent years: ▫️ focus on helping companies manage hybrid and multiclouds (Red Hat acquisition) ▫️develop niche small custom AI models ▫️trim down its consulting services division to focus on AI engagements
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The Masters App is considered best sports app (Netflix execs say it is the best streaming app…after Netflix).
A funny subplot: it’s powered by IBM and is basically IBM’s only AI-related win in past 5 years.
IBM runs a bunch of ads about the tech:
▫️20,000+ shots at every Master’s from 70-100 players
▫️WatsonX (lol) tracks each one and identifies 30+ data points
▫️data points include sound (applause), visuals (player fist pump), shot tracjectory (dozens on lasers on field measure each shot), history (player previous performance in similar situation) and weather tracking
▫️ingests all this data against a model trained on 120,000+ previous Masters shots to autogenerate highlight reels within minutes
▫️same training data also powers the app’s “round-score prediction” for each player and provides real-time hole-by-hole insights for fans
IBM is a top-tier Masters sponsor and likely shelling out $10m a year for the honor. Probably worth it just to be able to shill WatsonX as Masters App backend.
Have a feeling this actually converts well in Fortune 500 C-Suites.
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Rob Thomas retweetledi
Over the past 5 years, IBM (+79%) has actually outperformed Microsoft (+45%) and Amazon (+40%).
The $218B tech company made three smart AI-related moves in recent years:
▫️ focus on helping companies manage hybrid and multiclouds (Red Hat acquisition)
▫️develop niche small custom AI models
▫️trim down its consulting services division to focus on AI engagements
Trung Phan@TrungTPhan
The Masters App is considered best sports app (Netflix execs say it is the best streaming app…after Netflix). A funny subplot: it’s powered by IBM and is basically IBM’s only AI-related win in past 5 years. IBM runs a bunch of ads about the tech: ▫️20,000+ shots at every Master’s from 70-100 players ▫️WatsonX (lol) tracks each one and identifies 30+ data points ▫️data points include sound (applause), visuals (player fist pump), shot tracjectory (dozens on lasers on field measure each shot), history (player previous performance in similar situation) and weather tracking ▫️ingests all this data against a model trained on 120,000+ previous Masters shots to autogenerate highlight reels within minutes ▫️same training data also powers the app’s “round-score prediction” for each player and provides real-time hole-by-hole insights for fans IBM is a top-tier Masters sponsor and likely shelling out $10m a year for the honor. Probably worth it just to be able to shill WatsonX as Masters App backend. Have a feeling this actually converts well in Fortune 500 C-Suites.
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Address the limiting factor.
Founder Mode@Founder_Mode_
Elon Musk was asked why his companies move faster than anyone else. His answer: "I'm constantly addressing the limiting factor. Whatever the limiting factor is on speed, I'm going to tackle that. If capital is the limiting factor, I'll solve for capital. If it's not the limiting factor, I'll solve for something else." He then said something most managers never figure out: "If something is going really well and making good progress, there's no point in me spending time on it." "The irony is if something's going really well, they don't see much of me. But if something is the limiting factor, they'll see a lot of me." He spends his time entirely on whatever is blocking the next step. Not on what's interesting. Not on what he's best at. But on whatever is the bottleneck right now. Most leaders do the opposite... They gravitate toward what they're comfortable with and away from the hard problem. From: @dwarkesh_sp and @collision
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The technology behind the app
Barrett Sallee 🇺🇸@BarrettSallee
The Masters app is used one week out of the year and is always perfect. No bugs. No glitches. Just perfect.
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