Robert Botto

Building to apply a multiplier effect to everyone within the org 📈

AI is a temporary moat

@dharmesh Best time to be a builder 100%!

BREAKING NEWS: HubSpot co-founder/CTO buys $1.8M of his own company's shares. Disclosure 1: Yes, I'm that guy. (And no, I'm not used to talking about myself in the third person -- will not make a habit of it). Disclosure 2: This is not investment advice. Please do not buy or sell $HUBS shares based on this. So, why am I sharing this and writing about it? Well, for one, at least in my little world, it's noteworthy. It's been a while since I've bought HubSpot shares (I think it was back in 2022). Also, instead of answering the common questions from friends, family and colleagues, I figured it would be easier and more efficient to just answer them just once, here. 1) Why buy more HubSpot shares? Simple. I'm a big believer in the long-term vision of HubSpot and the team driving it. 2) Why do this now? Hasn't the stock been falling? Yes, the share price has dropped considerably despite what was a pretty strong quarter (results reported publicly last week). We added 10,800 net new customers in the quarter (well above the expected range), growing to about 300,000. Revenue, as reported grew 20%+. 2) Why $1.8M? That's an odd number. I purchased 10,000 shares at whatever the market price was. 3) Isn't HubSpot going to get disrupted by AI and agents? I"m biased, but I don't think so. For AI agents in GTM (marketing/sales/service) to do their work they're going to need a platform that can provide the context they need and a work engine that can take action on their behalf. They need a customer platform they can *operate* to do what they need to do and drive outcomes. They're not going to reinvent/rewrite a CRM. They're way too smart for that (and getting smarter). They're going to use what's out there. They'll bias towards systems that have a great Agentic Experience -- not just a great User Experience. (HubSpot will have both. Headless is great, but we don't think completely humanless is a good idea). 4) I heard that others bought shares on the same day. True? Yes. Our fearless leader Yamini Rangan bought shares. Our board chair Lorrie Norrington bought shares too. 5) It's been almost 20 years since you started HubSpot, why don't you slow down a bit?! (That may or may not have been from my wife). :) Answer: I love HubSpot. I love what I do. I'm a builder at heart. I'm up 2am most nights learning, tinkering and building. There's never been a more exciting time to be a builder and to serve small and medium sized businesses. I think we are going to see *millions* of entrepreneurs start businesses leveraging the power of AI. HubSpot's mission is to help them grow better. If you have other questions, leave a reply. Can't promise to answer all of them because...laws and regulations, but I'll do what I can. Cheers.

@coreyhainesco Would love to pick your brain Corey

This is going to sound really entitled... but I say this with the best intentions: If you want to hop on a call, please explain what you want to discuss and why a call is necessary vs an email or Loom video. If you invite me on a podcast, don't ask me to fill out a questionnaire to figure out what to talk about. Do your own research! If you want to do a webinar together, don't ask me to come up with a topic, title, description, and promotion plan. That's your job! If you invite me to speak at an event, don't make me figure out when to be there, where to stay, or what AV tech I'll have to work with. If you want to sponsor my newlsetter, don't ask me to figure out how to sell your thing. Essentially: if you're asking someone to take their time to do something, don't put the burden on them to do all the extra work to make it happen.

Marketing Automation used to Linear. Defined paths with endless effort to create the right system and scale and edge case handling Today, with an AI agent you can automate an entire workflow (lets say Backlink Outreach) via a well defined prompt that only improves over time

@MichLieben ads

I'm giving away the Claude Code skills we use to manage $300k/mo in ad spend at ColdIQ. 4X ROAS on $1M+ spent. Ivan, our head of growth, built them off 300+ hours running ad campaigns for our clients. They run Google, Meta, and LinkedIn ads from the terminal in plain English: → bulk edits across platforms → custom audiences from CRM lists → creative fatigue detection before CTR dips → bid adjustments at scale → performance audits across periods Reply "ads" and I'll send the full repo. Must be following.

If you're a white collar worker Your job will be radically different by the end of 2027 My guess it will be earlier depending on which company youre working for

@MichLieben ads

So much to build

@danielkempe Hello 📈

I want to connect with more founders/builders/vibe coders/ai enthusiasts. If you are one of them, let's connect

@Austen When's the pivot to AI?

Holy smokes

The role of product is rapidly changing in favor of PMs with a builder mindset Game On

Currently building out the internal Adly AI layer Job Post incoming

There are massive gaps between where people are at with AI

Check out this job at adly: linkedin.com/jobs/view/4402…

Adly is building like no one else right now Just hired an APM to join the Product team Opened another role for an AI Pilled PM Actively looking for vibe coders deep in the AI world Next opening a new AI Implementation role SOON Come build with us

@jordan_ross_8F OS

I fully reverse-engineered Ramp's internal AI operating system for marketing agencies. Their system — called Glass — is how they got 99% of their entire company using AI every single day. 350+ reusable workflows. Every tool connected at first login. Memory that refreshes every 24 hours. Automations running while everyone sleeps. I partnered with my engineering team and we broke down every component inside it. Then we rebuilt the whole thing for marketing agencies. 76 pages. Every system. Every layer. Every step. Steal it. Comment "OS" and I'll send it directly. Must be a following to receive auto DM

Running an entire AI Orchestration layer It is insane whats possible now

Systems thinking Now with AI infra and orchestration its more important than ever

Adly, the PE firm Im working at is looking for AI pilled PMs and Vibe coders to join us Is that you? Reply with your Github URL in and follow - will DM you more!