Roger Figueiredo ☕️

Major League Baseball is aired in the morning for Japan. So technically they eat breakfast with it being on television. Here’s their #openingday commercial. No hyperbole, when I say this, it might be greater than any US MLB commercial I’ve seen. Well done and worth the watch for any baseball fan.

Was waiting to see if the #Nike swoosh-in-a-shield logo would eventually go on any of the 2026 FIFA World Cup team jerseys in some form (a la the NikeCourt logo on tennis kits). A tiny part of the brain thought that’d happen given the stage and potential eyeballs for Nike Football come June. But, no! That shield mark will feature solely in their marketing campaigns and ground activations. Not on the jerseys. This is an interesting asset role reversal in that sense. Because back during Nike’s golden era in the 90s/00s, that mark was in fact applied only on apparel, and not in any comms. Yes, exactly the opposite. See quoted post for archival pics. Cut to today, things seem more codified now. By the way, for anyone interested- the agency behind the rebrand of Nike Football in 2025 incl. the redesign of the shield logo and overall visual language is UK-based ILOVEDUST. Per them, the three points of the shield logo represent Mercurial, Phantom and Tiempo- Nike's three major product lines for football boots. Let’s just say that piece of info was most likely just retrofitted into the origin story, which is fine - we all do that from time to time :)

#Sprite’s new (and first-ever?) sonic identity slaps. As does their overall rebranding stack, by the way. What’s that thing studies say about sonic assets being the most effective way to maximise brand awareness? And often outperforming even standalone visual cues? Yes, that. Great to see some renewed action and momentum on this side of the distinctive brand asset mix lately. From the likes of #CocaCola, #Apple, The #Olympics Committee, #Siemens, #Dominos and others. Sprite’s sounds terrific. Also, curious to see if and how the Dominos audio piece takes shape in markets outside of the US- it was singer Shaboozey who lent his voice for the original, so local musical talent in other regions perhaps?

Quite incredible how well the keystone symbol works for #Heinz as a literal framing device in their creatives every single time. A real heavy hitter for them. Whoever designed the keystone all those years ago is up there somewhere, smiling.

How does Lovable Hack Social Algorithms to Have Viral Posts: "We have a channel called bee swarming where employees post their content and everyone goes to amplify it. We try to turn every engineer into a marketer and get the whole team posting about things they are excited about. Then marketing puts its full firepower behind the biggest launches to tell the story." @ElenaVerna Biggest lessons on how to make posts go viral @antonosika @lukeharries @eglyman @FoundersPodcast?

Vibe coders after realizing they'll still have to dance on TikTok to market their SaaS.

prediction re the end of spreadsheets AI code gen means that anything that is currently modeled as a spreadsheet is better modeled in code. You get all the advantages of software - libraries, open source, AI, all the complexity and expressiveness. think about what spreadsheets actually are: they're business logic that's trapped in a grid. Pricing models, financial forecasts, inventory trackers, marketing attribution - these are all fundamentally *programs* that we've been writing in the worst possible IDE. No version control, no testing, no modularity. Just a fragile web of cell references that breaks when someone inserts a row. The only reason spreadsheets won is that the barrier to writing real software was too high. A finance analyst could learn =VLOOKUP in an afternoon but couldn't learn Python in a month. AI code gen flips that equation completely. Now the same analyst describes what they want in plain English, and gets a real application - with a database, a UI, error handling, the works. The marginal effort to go from "spreadsheet" to "software" just collapsed to near zero. this is a massive unlock. There are ~1 billion spreadsheet users worldwide. Most of them are building janky software without realizing it. When even 10% of those use cases migrate to actual code, you get an explosion of new micro-applications that look nothing like traditional software. Internal tools that used to live in a shared Google Sheet now become real products. The "shadow IT" spreadsheet that runs half the company's operations finally gets proper infrastructure. The interesting second-order effect: the spreadsheet was the great equalizer that let non-technical people build things. AI code gen is the *next* great equalizer, but the ceiling is 100x higher. We're about to see what happens when a billion knowledge workers can build real software.

just picked up this bad boy. can't wait to write some software with it

A former SpaceX engineer made an $80 plastic-free coffee maker Made in USA 🇺🇸

Ship early. Ship often. The craft will come.

JUST IN: OVO x Mcdonald's now available in Canada

Major cheat code for life: Increase your recovery speed. You will get rejected. You will lose money. You will embarrass yourself. The goal isn't to avoid the fall. It's to shorten the time between the fall and the reset. Fast recovery compounds.

If anyone was wondering if 2026 was the year of agents, OpenAI is bringing on the maker of Openclaw. This space is about to get very real.

Fixing Logos Series: Part 2🔨 by heyadamdesign

good design can make anything sexy well done

As a former Google Principal Product Designer, I’m having the best time of my life working on brand identities and delivering a complete toolkit for my clients, not just to create consistent content but also micrographics for their products. Being a brand designer in this AI era is a creative heaven. No limits, just your imagination.

How it started: How it’s going:

Proof that JESTERMAXXING gives you Infinite AURA to MOG your competitors

Look at this absolute magic! Designers are constantly surprising me with what they can do in this tool. Amazing work. Perfect showcase of capabilities.

We made a tool that lets you absorb the vibe of anything you point it at and apply it to your designs It's absurd and it just works Style Dropper, now available in @variantui