Roman Zubenko
413 posts

Roman Zubenko
@romanzubenko
Finance for AI companies https://t.co/6P38qp3yUj (yc f24) Previously @NotionHQ, @GustoHQ

Today we're launching a new brand and website for Warp. Our last website was built 18 months ago. At the time, we had a handful of customers, a small team, and a product thesis that most people thought was a dead end. The feedback in 2023 from investors was consistent: the market's too fragmented, the incumbents are too entrenched, you're betting on technology that doesn't work yet. We didn't listen. Since then, Warp has grown to serve thousands of companies. We've processed hundreds of millions in payments, on track to $1B this year. Companies are migrating away from ADP, Rippling, Gusto. Some breaking their contracts to switch. We went from a payroll product to a full platform: HRIS, payroll, AI tax compliance, benefits, IT, global payroll. The first employee management platform that runs itself. At a certain point, the gap between what you've become and how you present yourself starts to work against you. So we rebuilt everything. The new brand is built around a tension we love: analog precision meets velocity. Technical, but warm. Engineered for performance, designed with soul. Think 1960s racing garage meets modern editorial design. It reflects how we build the product: obsessive attention to the details you never see. The invisible circuit boards are beautiful. We're just getting started. This is the next chapter.


I made a free web app that tracks @ycombinator companies. It updates when: - A new company is listed to YC’s website - A company does a launch post - A company changes their name or tagline/one-liner You can even download the full list of all the companies YC has ever funded.












1/ During college and early in my career, I would absorb @Wired cover-to-cover on my commute. It is such a bummer that in just a decade, a once-great newsroom has deteriorated into publishing speciously-sourced gossip columns that feel like Gawker 2.0. Why is the tech community still interacting with these people?












