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Matias Richards
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Matias Richards
@roojoooo
talent & ops. I take an unreasonable amount of action until the answer reveals itself.
Buenos Aires, Argentina Katılım Nisan 2020
250 Takip Edilen660 Takipçiler

Hermes + Claude + Higgsfield MCP + ViralBuilder = 💰💰💰
Four tools. One prompt chain. Hook to finished video in 10 minutes.
I built a Claude skill that writes shot-by-shot Higgsfield prompts from a single creative brief.
ViralBuilder tells you what's winning. The skill turns it into a production-ready prompt. Higgsfield renders it.
No creative director. No guessing. No separate tools.
Here is the setup:
Higgsfield MCP
→ Open Claude Code
→ Settings → Connectors
→ Enter: mcp.higgsfield.ai/mcp
→ Connect your account
Hermes
→ The agent layer running underneath Claude Code
→ It holds your skills, crons, memory, and routing rules
→ When you prompt Claude, Hermes feeds it the context it needs
ViralBuilder (like Gethookd)
→ The winning ecom video database
→ Scrapes top performing ecom videos across platforms
→ Claude reads the data and extracts what styles, hooks, and formats are actually scaling
The skill: video-prompt-builder
→ Installed inside Claude via Hermes
→ Takes a creative brief and outputs a full shot-by-shot prompt
→ Covers camera work, effects, transitions, pacing, and energy arc
→ Every output is structured for Higgsfield to render without ambiguity
No switching apps. No export steps. Everything runs from one place.
▸ FIND WINNING CREATIVE ANGLES
ViralBuilder tells you what the market already validated. Claude reads it and extracts the pattern.
Prompts to run:
"Search ViralBuilder for the top performing ecom videos in [niche] over the last 21 days. Extract the 3 dominant hook styles and rank by view velocity."
"Pull the winning video formats in [niche] from ViralBuilder. Which opening 3 seconds appears most across videos spending over $10k?"
"Find what video style is scaling right now in [niche] for the US market. UGC, talking head, or product demo. Filter for videos with over 1M views."
"Pull the last 30 days of viral ecom hooks in [niche] from ViralBuilder. Cluster by emotional trigger. Which cluster has the most longevity?"
You are not guessing at angles.
You are reading what the market already spent money validating.
▸ BUILD THE PROMPT WITH THE SKILL
This is where the video-prompt-builder skill takes over.
You give Claude the winning angle. The skill outputs a complete shot-by-shot prompt with effects, transitions, pacing, and energy arc ready to fire into Higgsfield.
Prompts to run:
"Use the video-prompt-builder skill. Brief: 15-second UGC ad for [product] in [niche]. Hook style: [style from ViralBuilder]. Tone: direct to camera, US English. Output the full shot-by-shot effects timeline, effects inventory, density map, and energy arc."
"Use the video-prompt-builder skill. The dominant hook in [niche] this week is [hook]. Build a 10-second product video prompt that opens with a speed ramp into a close-up product reveal. Include a signature visual effect and a low-density CTA landing."
"Use the video-prompt-builder skill. Brief: replicate the pacing and energy of a [style description] video for [product]. Target duration: 20 seconds. Output all four sections. Then generate the video with Higgsfield using the shot-by-shot prompt."
The skill outputs four sections every time:
→ Shot-by-shot effects timeline with camera, movement, and transitions per shot
→ Master effects inventory showing every technique used and where
→ Effects density map showing high, medium, and low intensity across the timeline
→ Energy arc describing how the video opens, builds, and lands
That output goes directly into Higgsfield. No rewriting. No translating.
▸ GENERATE THE CREATIVE
Claude writes the brief via the skill. Higgsfield MCP builds the video. Both happen in the same session.
Prompts to run:
"Use the video-prompt-builder skill to write a 15-second UGC prompt for [product]. Hook in the first 3 seconds, speed ramp into product reveal, slow-motion CTA landing. Then generate with Higgsfield in 9:16 format."
"Build 3 prompt variations on this winning angle: [angle]. Each variation opens with a different effect — speed ramp, digital zoom, whip pan. Use the video-prompt-builder skill for each. Then generate all three with Higgsfield."
"Use the video-prompt-builder skill. Brief: problem-solution ad for [product], 20 seconds, US market. Problem shot at high density, product reveal at medium, result and CTA at low. Generate with Higgsfield in 9:16."
No separate tool. No file transfer. The video comes back in the same thread.
▸ CHAIN THE WHOLE STACK
One prompt. All four tools firing together.
"You are my ad creative director. Hermes has loaded my brand context. Pull the top performing video style in [niche] from ViralBuilder this week. Use the video-prompt-builder skill to write a full shot-by-shot prompt for [product] that replicates that style — 20 seconds, 9:16, US market, hook in the first 3 seconds. Output the effects timeline, inventory, density map, and energy arc. Then generate the video with Higgsfield."
That single prompt replaces a half-day of production.
The math before this stack:
Brief: 30 minutes
Script: 1 hour
Creative production: 2 to 3 hours
Agency or freelancer cost: $500 to $2,000 per creative
With this stack:
Hook to finished creative: 10 minutes
Cost per creative: tool subscription, a fraction of agency rate
5 product tests in the time it used to take to brief one
Bad product tests are where US ad budget disappears.
$600 to $1,500 per failed test, before you even know if the angle works.
This stack shows you what the market already validated before you spend a dollar on production.
Hermes = your context layer. Brand, goals, past performance. Claude is always informed.
ViralBuilder = your winning video database. See exactly what styles, hooks, and formats are scaling before you produce anything.
video-prompt-builder skill = the translation layer. Turns a creative brief into a structured, production-ready Higgsfield prompt every time.
Claude = the brain. Reads the market, writes the brief, chains the tools.
Higgsfield MCP = the output. Video generated directly from the prompt. No export step.
Four tools. One session. 10 minutes.
Comment + RT "STACK" and I'll DM you the full workflow + the video-prompt-builder skill file.
English

@leusfernan1983 @leusfernan1983 El patrón que pocos ven: la gente solo busca info que confirma lo que ya cree (sesgo de confirmación).
Español

@roojoooo Cual es un patrón que la mayoría no está viendo hoy y q cambia decisiones en el mundo real?
Español
Matias Richards retweetledi

This week, we laid out the new blueprint for the Portal ecosystem
🔹 The Workflow: AI tools that take you from first concept to playable game with zero handoff gaps.
🔹 The Tech: One API that plugs our AI directly into the stack you already know and trust.
The messy patchwork era is over. The AI-native era is here.
Have a great weekend. We go again on Monday! 🌀

English

I built 7 Claude Skills that replaced 6+ hours of marketing work every single week.
Now I’m giving them away.
The Founder Skills Vault:
→ Viral Content Generator
→ Content Pillar Generator
→ LinkedIn Content Analyzer
→ Lead Magnet Idea Generator
→ LinkedIn-to-X Converter
→ Warm DM Strategist
→ Lead Qualifier
This isn’t another prompt pack.
These are production-ready systems that run inside Claude — built for real execution, not just ideas.
It’s the exact stack I used to grow 7,000+ followers in 3 months.
Want access?
→ Like + RT
→ Comment “FOUNDER”
→ Follow @Heykazitarek for more

English

I spent 6 months learning Claude Code the hard way.
Every mistake.
Every workflow that did not work.
Every prompt I had to rewrite 10 times before it clicked.
I turned all of it into a free masterclass:
THE CLAUDE CODE MASTERCLASS.
Zero to shipping your first project alone.
No CS degree. No team. No guesswork.
Inside you get:
- The reframe that changes how you use Claude Code forever
- The CLAUDE .md template that makes every session 10x more powerful
- The 4-layer prompt architecture that scales to any project
- MCP server setup nobody is teaching yet
- The 6-phase sequence to go from idea to deployed in a weekend
- 10 ready-to-run workflows you can copy right now
The people who read this tonight will be building things next week that most developers still cannot do with a team.
I should be charging $199 for this.
It is free.
Comment CLAUDE and I will send it to you directly.
RT if you know someone who needs to see this.

English

this Adaptive AI agent tells brands exactly what tiktok content is going viral in their niche before they brief a single creator
here's how brands are running campaigns that actually convert on Content Rewards:
-> drop your niche hashtag in and it scans TikTok for the highest performing content right now
-> filters by view velocity, engagement rate, and watch time
-> identifies the exact hooks, formats, and topics driving views in your market
-> maps out the patterns every viral video in your niche shares
-> generates a full content brief your creators can execute immediately
-> launch it as a clipping campaign on content rewards and scale with hundreds of creators
-> tracks what's working and updates the brief as trends shift
-> every step from trend research to live campaign is automated
what used to cost a full agency retainer now runs on autopilot.
reply "AGENT" + RT and i'll send you the full breakdown so you can launch your first data-driven creator campaign this week (must be following)
English

🚨 BREAKING: Claude can now build your entire DTC viral UGC strategy.
Most content teams have no idea this exists yet.
You describe the brand. Claude builds the system.
I build ready-to-use creative viral scripts for DTC content marketing teams:
→ Hook generation based on your product category and customer objections
→ Creative angle breakdowns pulled from your winning ads
→ Weekly creative testing roadmaps built around your KPIs
→ Ad fatigue detection prompts so you never run a dead creative too long
→ 30-day creative calendars mapped to cold, warm, and retargeting audiences
This isn't "AI for marketers" in theory.
This is Claude working like a senior creative strategist inside your organic social workflow.
Most DTC teams that plug in just 3–5 of these ship more winning creatives in a month than they did all quarter.
Want the playbook I use to scale Ecom brands with Ai UGC systems?
1/ follow me (so I can DM you)
2/ Comment "MAVERICK"
I'll send it straight to your DMs.
P.S. Repost for priority access

English

Most founders spend hours writing LinkedIn posts that get 4 likes.
Then they wonder why content isn't working.
The post isn't the problem. The process is.
You're starting from a blank page every single time. No system or structure.
I put together The Claude Viral Post Method. It's a 7-step system that turns Claude into a content engine built on proven formats.
Here's what's inside:
→ Sourcing filters to find validated posts worth modeling
→ Extraction prompts that reverse engineer structure into reusable templates
→ Context blocks that make every output sound like you
→ Injection steps that combine proven formats with your positioning
→ Variation prompts that turn one post into a full week of content
→ Refinement rules that tighten output quality over time
→ The flywheel that turns all of it into a repeatable system
You stop guessing what works. Every post is built on something already proven.
Run this for a week and you'll have multiple posts ready to go. Run it for a month and you've got a content engine that actually drives engagement.
Want The Claude Viral Post Method?
1. Follow me
2. Comment "CLAUDE"
I'll send it straight to your DMs.

English

550 UGC ads/day at $1 each. Creative bottlenecks = gone.
- Claude + MakeUGC = AI creative strategist
- Finds winning angles + predicts fatigue
- Tells you exactly what to make next
- Auto-produces high-quality UGC
- Scripts, pacing, variations included
No creators. No delays. Just scale.
Comment “UGC” for the workflow

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