JRH

#Congratulations & kudos to sports management associate @JacobRHogan for graduating with his Bachelor of Science in Sport Management from West Virginia University. We are grateful for his hard work with @ECSportsMgmt & proud of his accomplishment! @WestVirginiaU @WVU_SMCLUB

#MKTG475 The popularity of TikTok could be coming to an end here soon. The U.S. has wanted to ban it and now the UK Government wants to as well. It has been banned on Government phones in 26 US States. Come check out how serious things could become. socialmediatoday.com/news/uk-offici…

@verneus_bryan @blairadowler Social media influencers are so important now for brands that want to get their product out there. People are on their phone so much now and on these social media apps nonstop. Therefore, the reach to their target market is tremendous.

@blairadowler #MKTG475 I think this era of social media influencers will continue to grow rapidly. Influencers are effective at reaching new audiences, promoting products or services, and developing content that fits their platforms.

#MKTG475 Spring '23-1 Q6⃣: It's our last Twitter discussion!🤯🙁 We've talked about current social trends, mishaps, etc. Now, let's think about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🌐🕹

@_rachel_allenn @blairadowler I agree that personalized adds are very important. I think it is easiest to do those on Twitter and TikTok. For the consumer to feel important is so crucial for successful social media advertising.

@blairadowler #MKTG475 I think social media marketing will continue with the trend of personalized ads and tracking. I imagine more brands will continue to be more relatable and make funny posts on Twitter and Tiktok. This will make brands feel more personal and less like large corporations.

@blairadowler #MKTG475 I think TikTok will become the #1 social media marketing app because of how popular it is to young people. Companies will pay famous TikTok accounts lots of money to advertise their products and I think it will work as young people are easily influenced.

#MKTG475 This year for the NBA All Star Game WarnerMedia and Discovery umbrella has sold out its advertising inventory. They are having a record breaking year. 30 advertisers increased their spending heavily. Check it out! adweek.com/convergent-tv/…

@patiencew06 @blairadowler @dodo I see those posts frequently and always make sure to engage by liking them. Having a family that has always adopted our dogs it makes me happy seeing posts like this. #MKTG475

@blairadowler @dodo always posts really heartwarming videos of people finding and taking care of animals or videos of animals doing cute things! Whenever they end up on my Twitter timeline, I always like their posts and share them with my friends! Their content makes me happy! #MKTG475

#MKTG475 Spring '23-1 Q5⃣: Let's talk content! Share a piece of organic social media content a brand has recently posted that you found refreshing or moving. Where did they post? How did you engage with the content (like, comment, share)? Why did this post catch your eye?👀🎆

@kaitlynmcarr @blairadowler @espn @ChrisStapleton I also saw this and thought it was awesome. I love how emotional the players are and I think that is great for men to see. It’s also great for the NFL because it shows how much the players care. #MKTG475

@blairadowler @espn made a TikTok showing players emotions during @ChrisStapleton singing the National Anthem at the Super Bowl. It was moving to see how powerful the anthem and his singing was to move them to tears. I engaged by liking and reposting the video! #MKTG475 tiktok.com/t/ZTRt4SPUo/

@blairadowler #MKTG475 There is a guy on Instagram with the @mdmotivator. He created his own brand giving back to people. He posts on Instagram changing peoples lives with giving them $1000, setting up a GoFundMe or even giving them tickets to the Super Bowl. I always like the posts.

#MKTG475 In this years Super Bowl cryptocurrency commercials will be nonexistent. Alcohol ads will be taking their place. Find out why crypto went from being so popular last Super Bowl to banned this year. latimes.com/business/story…

@verneus_bryan @blairadowler @Chase #MKTG475 I wasn’t even aware of this, but I looked into it and wow they definitely messed up with that one. That is pretty terrible and I am sure they lost a lot of business. I’m confused how these social media posts make it out of the idea stage.

@blairadowler #MKTG475 @Chase tweeted a motivational post that caused a lot of backlash. The company created a fictional exchange that blamed customers for poor finances. Social media users interrupted by calling the company out for blaming and shaming its customers for having low income.

#MKTG475 Spring '23-1 Q4⃣: Like all of us, brands (even top brands) can make mistakes, miss the mark or fail. As we form strategies & campaigns, we may think, 'what if this fails?' What brand/company do you think misses the mark with social media? Why? What should it change?⚠️🙈

@rrc0017 @blairadowler @BurgerKing I remember that ad and I would agree it was pretty gross. I understand why they did it but I’m not sure how the boss agreed with that one. Definitely missed the mark on that. #MKTG475

@blairadowler A few years ago @BurgerKing made an ad with the intention to debunk the idea that their burgers were fake. BK placed one of their whoppers in a container and showed it get moldy over time. It showed the burger was real, but put a sour taste in their customers mouths. #MKTG475

@blairadowler #MKTG475 This may be a popular answer, but Balenciaga most definitely missed their mark with social media recently. Their huge issue with the child pornography ads made people despise them and question their social media methods. There is a possibility they could be canceled.

#MKTG475 One social media trend that should boom in 2023 is social commerce. 2022 wrapped up with record breaking cyber Monday sales and also shopping "hauls" being very popular in posts. If you know what you're doing, 2023 is the year to make some money! sproutsocial.com/insights/socia…

@JacobDavies475 @blairadowler #MKTG475 Short ad clips are definitely the best thing to do nowadays. I agree that peoples attention spans are steadily decreasing. Instagram shorts snd TikTok videos are what the youth love to watch now. It is short and sweet and you can retain the information. #beststrategy

@blairadowler #mktg475 Over the recent years, studies have shown that the attention span of people has dramatically decreased. That being said, companies that have been focusing on short ad clips have been more successful. TikTok is the best example of how short clips can hook you.

#MKTG475 Spring '23-1 Q3⃣: Campaign planning time is almost here! What current social media marketing trends do you hope to incorporate into a campaign for your client? Why do these trends resonate with social media users, specifically your client's target audience?🎥📸🖥️

@jamieshunnarah @blairadowler I agree, live streaming is a great idea. I have enjoyed listening to live webinars and Twitter spaces. Being able to show live behind the scenes footage, and Q&As is a huge way to campaign for your client. It makes it more personal and gives interaction opportunities. #MKTG475

@blairadowler #MKTG475 I feel like live-streaming will be a popular way to campaign. You can live stream on almost any platform now. For marketers they can show behind-the-scenes footage, host Q&As, and more which can help to build relationships with customers and reach prospects in a new way.

@blairadowler #MKTG475 I hope to incorporate posting Instagram shorts where my client can show off their delicious food and posting TikTok videos with popular sounds and edits. These trends resonate because the target audience is college students who are always on TikTok and Instagram.

@lukemalik33 @blairadowler @MrBeast @MrBeast and Stevewilldoit are phenomenal with their social media usage. They do such a great job connecting with people and changing peoples lives for the better. They uplift their followers and also interact with them frequently on social media. #MKTG475

#MKTG475 Spring '23-1 Q2⃣: We're talking brands and strategies this week. What brand do you think has the best or most effective social media strategy? Why? What platforms do they use? Why do they work? People (influencers, reality stars, etc.) can also have personal brands!🤳💁‍♀️

@AgugliaHanna @blairadowler @Wendys I agree that @Wendys has an awesome social media strategy. I almost chose them because of their interactions on Twitter. They really stand out and gain attraction from that. It also helps that their food is delicious and it’s hilarious reading their comments. #MKTG475

@blairadowler I believe @Wendys has the best social media strategy! Their Twitter in particular has gotten a lot of attention over the years for their snarky comments toward other fast food chains, memes, and their frequent posting. This creates brand awareness & personification. #MKTG475

@blairadowler #MKTG475 GoPro has the best social media strategy because of the content they post. GoPro will post their customers pictures/videos & tag them, which creates a great community. Instagram and Twitter are the most effective because users are always checking out the content posted.