Ryan Fortner

@EmmaAdams525 @Capitaldemarca @PepsiCo @Fritolay @LaurelAynne This is a great ad, Lays already has a weird fanbase when it comes to some of their odd chip flavors. They already have that group involved, and now they get to other consumers by having gold bags on the chip aisle to really set them apart from others. #ICMKTG #LWUstrategy

@Capitaldemarca @PepsiCo's @Fritolay was a sponsor for FIFA in 2022. One ad I saw that was pretty neat was this ad for these 3 limited edition chip flavors that were inspired by the World Cup fans' favorite gamely foods. Great place to market this clever campaign! #ICMKTG #WVU315 @LaurelAynne

What better way to end our #marketing exchange at #ICMKTG than by discussing the world's biggest sporting event! On week🔟we talked about how brands use the #FIFAWorldCupQatar2022 as a #promotional tool. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca #ICMKTG #LWUstrategy 2) I work at a brewery local to where we go to school, we could succeed by making a Red Ale for the World Cup and building the hype in Farmville for it.

@Capitaldemarca 1) youtube.com/watch?v=FBoiDX… This is a Coke Ad, so naturally it will have a lot of funding behind it. They are also one of the major brands that sponsor the World Cup. Their brand color is also red so it works out even better. #ICMKTG #LWUstrategy

@Brieselman2 @LaurelAynne Hey Brennan, I also wrote about tech advancements in the industry. I think that it will greatly impact the marketing world for the better. #ICMKTG #LWUstrategy

@LaurelAynne 1. What i feel most grateful as a future marketer is how technology has improved and how is will help brand and get myself out there, such as social media and websites. #ICMTKG #NKU205

I am grateful for marketing's role in positively influencing the world around us (e.g., social marketing research, public policy). 🙏 We look forward to hearing about YOUR perspectives & how you will contribute to this field. #ICMKTG #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne #ICMKTG #LWUstrategy 2) I would like to be marketing for small companies, specifically breweries as it is something I am passionate about. It would be great to work as close as possible to our consumers as well, especially in the brewery scene where it is easy to do.

@LaurelAynne 1) I am grateful for the future and innovation of technology. New tech will make it easier to reach consumers of our exact target market and make marketing more efficient. #ICMKTG #LWUstrategy

@HoyerErin @BryanTMcLeod I agree I think they should just follow the TOS if you sign up for a platform. It really isn't hard to do as long as you don't try and spark up any issues with other people. #ICMKTG #LWUstrategy

This week in #ICMKTG we are taking a look at the power of social media companies and celebrities! Do social media companies have too much power? Do celebrities have too much money? What happens if you have too much power and too much money? #MKTG336 #money #power

@BryanTMcLeod #ICMKTG #LWUstrategy 2 No I think there is too much room for error for them. it also makes them seem desperate if they want to buy the social media platform they were banned on, they can still be a person. They just dont want to be on the bottom end as they want to stay relevant

@BryanTMcLeod 1 I think social media sites have all the power to ban consumers from abusing TOS. However, there has to be some toleration as otherwise they could suffer from no one using their platform. A 3 strike policy would be best to implement for these situations. #ICMKTG #LWUstrategy

@Derek_Alemany @AlexKrallman That's where I disagree I think bc it is a substitute to TikTok it works for advertising, it is equally addicting Instagram lives you have to click on a story where the purpose of the app is sharing photos whereas both TikT and YT are video sharing platforms #LWUstrategy #ICMKTG

@AlexKrallman 1) I would invest in instagram lives, due to the fact that many users on the platform are comfortable using it 2) The one option on the list that seems off is the “YouTube Shorts”. I fee that people might think that it is to close to TikTok and might not use it. #WVU315 #ICMKTG

@AlexKrallman #LWUstrategy #ICMKTG 2) I think brands should use this platform to try and capture new consumers, it would work best if advertising to children since that is a huge portion of youtube users

@AlexKrallman 1) I would invest in youtube shorts, I think it has the most potential. There are more content creators on youtube than twitter and therefore I think there is a larger potential for engaging content and marketing potential. #LWUstrategy #ICMKTG

@courtney_bearer @LaurelAynne @McDonalds @lushcosmetics This is a great example, they seem to always have well-themed items. They also have a "cult" following for their products so I would imagine this will be very successful for them. Their products also have themed names and scents which helps a lot. #ICMKTG #LWUstrategy

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne #ICMKTG #LWUstrategy 2. Crest toothpaste does a great job with halloween marketing as they advertise cavity protection for kids for the one time of year where children tend to eat lots of candy.

@LaurelAynne Yes, I think that it is because it is nostalgic and people tend to enjoy things that bring back memories from their childhood, especially tones that relate to good memories Their competition does not seem to be doing much Halloween inspired marketing either #ICMKTG #LWUstrategy

@DevonOakes8 @CopywriterBob I would love to entertain this idea at Longwood, even if it was once every 2 months where students had off in the middle of the week, preferably around midterm time, to catch up on their studies would be very beneficial. #ICMKTG #LWUstrategy

@CopywriterBob At UNC Chapel Hill, students are given Wellness Days where classes are cancelled as a day to prioritize mental health. An event like this promoted by a Counseling Center can encourage students to visit and see the importance of work-life balance. #UNCWMKTG #ICMKTG

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

@CopywriterBob #ICMKTG #LWUstrategy Here at Longwood, I can't even recall the last time I saw a poster for our CAPS system, you more or less hear about it from people who have gone and it relies on word of mouth which all I’ve heard is quite poor, we seem to be lacking on educating.

@CopywriterBob #ICMKTG #LWUstrategy create more flyers to put in study areas around campus. Have a colorful flyer in each classroom that grabs students' attention to hopefully instill it in their minds. Post more on college Instagram about the facilities we offer as lots of students are unaware

@haley_kenney_ @jlt0060 @Capitaldemarca Google does a great job of keeping up with communities/holidays. When they redecorate their "google" logo, it always gets my attention and is usually hyperlinked to more information about the decoration. #ICMKTG #LWUstrategy

@jlt0060 @Capitaldemarca I think google is a great example for a company that properly highlights heritage months. Their home page has enormous amounts of traffic so inserting some facts and artwork promoting the months holiday is a seamless way to show support. #WVU315 #ICMKTG

It's Week 3⃣ of #ICMKTG. We are celebrating the #NationalHispanicHeritageMonth, by analyzing how brands reach the Hispanic Market in the US. Is #Latino, #Latinx, or #Hispanic? Let's discuss... #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Capitaldemarca #ICMKTG #LWUstrategy 2 @target is a brand I have seen online that has products varying from tshirts to decor, all-embracing Hispanic heritage. I think this is effective because they have a portion of their store dedicated to these monthly products right when you walk in the door