Ry Magno

Thoughtful work on the Human Creativity Benchmark from @contralabs_ai I especially appreciated the convergence / divergence framing against the phases of creative workflows. I think it's important to start talking about AI output with the nuances of time, audience, intent As an industry, we're underestimating the importance of divergence as a feature in the creative process...not a bug

AI is closing fast on best practices—prompt adherence, typography, CTA placement. Taste is still ours. The convergence vs divergence finding is the one I'll be quoting all year. Proud to be part of this @contralabs_ai.

Officially launching the Human Creativity Benchmark. Most AI benchmarks collapse creative quality into a single score. We measured models the way professional creatives actually work: across three phases of the creative process, on three separate dimensions.

Introducing the Human Creativity Benchmark. The first eval that scores AI models the way creative experts do.

@webflow Foundations just dropped. 10% commission + tools to actually grow your freelance business. Feels like the easiest way to turn Webflow work into real growth.

Latest insights from the Human Creativity Benchmark research at @contralabs_ai. Different models peak at different phases of the creative process. @grok @imagine is the "Polisher." We ran it through every phase of ad video production with professional creatives. By refinement, it took first place. 56% win rate, ahead of every video model we tested.

The most counterintuitive finding from the upcoming @contralabs_ai benchmark: >a video model that loses the first round wins the last one @grok @imagine takes 1st place in the refinement phase the phase where the work actually gets shipped

Cannot wait to see what creative experiences folks come up with! @rive_app x @contra

$100k up for grabs! Can't wait to see what comes out of the @runwayml challenge

and we are back 🛸

We ran @GoogleDeepMind Veo 3.1 through every phase of video ad production: >ideation >concepting >refinement It had the highest scores of any model in any phase we've ever measured. By the end, it was dead last.

Something I have been watching closely How is AI impacting the earning potential for professional creatives ? @contralabs_ai just published research on this it turns out, designers aren't "cooked", but instead running full Michelin star level kitchens.

Hollywood is about to get weird 👀 Contra is partnering with @runwayml on the “Big Pitch Contest” for shows that don’t exist yet. $100K for the best idea 💰 No budget constraints No gatekeepers No excuses Just taste... Submit by May 4

The AI discourse is obsessed with output. Speed, volume, cost-per-asset. Nobody’s talking about whether any of it is actually good. Introducing Contra Labs.

Love @floraai! Can't wait to see what the @contra community cooks up 🧑‍🍳

The @floraai challenge is coming soon ❤️‍🔥

@mortenpx I’m sorry to hear @mortenpx. Hoping the little guy gets better soon 🙏🙏

I know X probably don’t care, but currently my son is in the hospital only 5 weeks old. He’s doing okay, but they still have to do some readings on him… This is very much the backside of being a freelancer, having work+meetings even though tough things happen… Most of my clients are cool about it, but it’s still a lot having to been creative when all you can think about is your family. ❤️ Just thought it was important to share that not everything is glorified MRR posts and cool UI

Over the last 6 months, we've been building Contra Labs in stealth mode with a simple thesis: in a world where the cost of execution is collapsing toward zero, value will move to taste, judgment, and creative direction. We've spent 5 years building a community of 1.5m+ professional creatives. Contra Labs is the opportunity for these creatives to influence the future of AI models & tools, and for those AI models & tools to build for the creative outcome. Let us know your thoughts (and if you're building in the creative AI space and could use human data input, DM me!).