Allison Nulty (ICML26🇰🇷)

It’s over. I’m quitting design. A client of mine just created a logo with Fable 5, and the result left me speechless. It understood the brand story, values, audience, strategy, and turned all of it into a smart, minimal symbol. A genuinely brilliant concept. The kind of idea that captures everything at once. Something I honestly don’t think I would have come up with myself. And it didn’t just nail the idea. It executed the design pixel-perfectly. So I raise the white flag. My skepticism about AI’s ability to do great design is officially gone. There, I said it: AI beat me at design. Now that AI finally took my job, I can peacefully quit and dedicate my life to studying the only thing it may never achieve: human consciousness and the pathways to God. Good luck everyone.

I have been thinking about whether to comment on this. Not clear if Gal is serious, rage baiting, etc. Whatever the case, it has spread enough in the design community that I want to share some thoughts. The psychological journey people go through with AI is quite fascinating to me. A new model launches, people think the world has changed, they sometimes have an existential crisis, then they play with the model, they understand its strengths and limitations and then they settle down. A few weeks later, the cycle repeats. On top of this, even before AI, designers have often shown insecurity and imposter syndrome. There are probably many reasons for this. First, before ~2010 design wasn't valued by the tech industry in the way it is today. Second, the people attracted to working in the field of design are often very open to new ideas and have high empathy. Third, there is no "one path" to working as a designer and designer backgrounds are often pretty random. Ironically, despite the insecurity + imposter syndrome so many designers feel, design is more important than ever. I truly believe this. And yes, I have an incentive to believe this. But just think about it... the logic couldn't be more clear. More design is entering the world, the attention economy is real and therefore creativity / design / point of view is how you will stand out. Your brand, marketing, product design, moments of delight and overall customer journey must be excellent. Some companies already get this and are fighting wild battles over design talent. Other companies are still figuring it out. Everyone will get there and it will be obvious in retrospect. This isn't a new trend with AI. It is a trend that we've seen over the last decade. Designers used to complain about not having a seat at the table. Now designers have a seat at the table. And many of the businesses I speak with are pulling from their design bench when looking for new leaders for their business... they know that design thinking and the design process is what they need to adopt everywhere to win. I'm not saying that every stakeholder gets it. But so many are trying to learn right now. Designers need to do more than create great work, they have to spend a lot more effort educating. Showing work can also trigger anxiety. Sometimes the best solution to a design challenge is the first thing you think of. And other times you have to explore for quite a long time to come up with something great. Inputs to a design process might include things that feel like traditional office work and are easy to point to... reading docs, talking with teammates, formal research, etc. Inputs might also include a walk in the park, an interesting dream you had the night before, a good song you listened to on the radio during your commute, a painting from the 1800's or all sorts of other cultural / emotional input. In summary, I've never been more confident in the role of design and impact design can have. I wish designers felt the same confidence. This is the moment to be more bold, to take more creative risk, to double down on the power of design. Everyone is on their own journey, and there are lots of fascinating ways to move through life, so if Gal is serious about "quitting design" then I wish him the best in his adventures ahead. But I hope if others follow they do it because there are other things they are so excited about spending time on vs fear of AI.

Reve 2.1 is here. The world’s best 4K image model just got better. Greater prompt understanding, world knowledge, and stronger foreign-text rendering.

It's never been a better time to be creative. (ever) The two best frontier models (ever) have been released within 30 days of each other. Here’s what we learned from running 4 frontier models head to head. >Sol has taste and Fable takes direction. 10 identical landing page briefs, judged blind by working creatives. GPT 5.6 Sol won 82% on loose briefs. But when handed a real design spec it finished last. 🧵

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