Saas Advisor - Marketing Technologists

#SocialRoomInside : Interview de @Hoang_Bruce , directeur du digital et de la data, et responsable de la Social Room chez @Orange_France ! Pour En savoir plus : socialroom.io Cc @metricsfactory 😎👌

L'écosystème des Martech en France a encore eu une croissance de 68% en 2022. Nous sommes ravis d'avoir œuvré sur ce chantier avec @JonathanCharbit @RiemersmaFrans. Join Us: martechday.registration.goldcast.io/events/b603065… #martech #digitalmarketing #MarketingAutomation

This is how Walmart envisions Shopping in the #Metaverse. Thoughts? 💭

Panorama des Social Rooms 🔭 Objectif du webinar : mettre en lumière les différentes architectures de rooms, identifier les bonnes pratiques, et échanger sur les sujets critiques du social media.🎯 Le 24/11 à 11h, infos et inscription 👉adetem.org/catalogue-de-s…

Panorama des Social Rooms 🔭 Objectif du webinar : mettre en lumière les différentes architectures de rooms, identifier les bonnes pratiques, et échanger sur les sujets critiques du social media. 🎯 Le 24/11 à 11h, infos et inscription ➡️adetem.org/catalogue-de-s…

Conférence #Adetem lors du Printemps des Études @prinyago avec @metricsfactory @saas_advisor @JonathanCharbit sur le thème "Consumer Research : les technologies qui font bouger les lignes" 🤖😎

Début de la conférence #Adetem lors du @prinyago sur le thème "Consumer Research : les technologies qui font bouger les lignes" 🤖😎

Follow the money: CMO budgets for martech and marketing operations chiefmartec.com/2021/08/follow… via @chiefmartec #martech

Forbes published the 2021 edition of The Cloud 100 — their definitive ranking of the best, brightest, most valuable private companies in the cloud. 35 of these 100 companies are in or around #martech ! Discover more here: chiefmartec.com/2021/08/35-for… via @chiefmartec

Since the pandemic hit, marketers have become increasingly interested in technologies that collect data, deliver insights and enable campaign orchestration. This has led an increased need for CDPs. Learn more here: martech.org/pandemic-chall… via @martechismktg #martech

Catalyzed by the new environment for work and customer engagement in the pandemic, 1/3 of surveyed companies have 5+ departments automating their processes. Learn more about the expansion of automation in marketing here: chiefmartec.com/2021/08/automa… via @chiefmartec #martech

"The #martech landscape is becoming an increasingly complex jungle. Making sense of martech-related topics, often involving new technologies and data, requires coordination among experts with different backgrounds" via @MartechAlliance martechalliance.com/stories/be-a-b…

“Marketing must prioritise the human aspect to drive long-term outcomes. To achieve the full potential of what technology can enable, it has to be based on the reality of what customers want and what users can do with it…" via @MarketingB2B #martech b2bmarketing.net/en-gb/resource…

The real story on #martech : history lessons for CDP buyers martech.org/the-real-story… via @martechismktg

"Through sophisticated and user-friendly analytics, predictive modeling, AI-recommendations and experimentation, #martech is now directly influencing digital strategy and creating powerful opportunities." Discover more here via @cmswire cmswire.com/digital-market…

"Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in early stages" The real story on #martech : 10 steps to making better vendor selection choices via @martechismktg martech.org/the-real-story…

@chiefmartec latest article discusses the rise of hybrid #Martech and the idea of building and buying software rather than just choosing one. Find out more here: chiefmartec.com/2021/07/build-…

"The most important thing to keep in mind about building a tech stack? Focus on people, not technology." The right #martech stack helps build trust via @SmartBrief smartbrief.com/original/2021/…

"We are seeing marketing roles and responsibilities gradually evolving within our teams due to increased automation – a trend we predict will continue across the industry." How AI is freeing up marketers via @MarketingWeekEd #martech marketingweek.com/benjamin-braun…

Check out @martechcube picks for the 5 top #martech companies of 2021, including the steps needed to build your martech stack! martechcube.com/top-7-martech-…

More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1 in 4 (26%) expecting their budgets to increase significantly! Via @marketingcharts #martech marketingcharts.com/business-of-ma…