
Most monetization platforms are designed to facilitate a single auction per impression opportunity. This simplicity comes at a cost. For one, a race to the bottom in ad quality and a subsequent hit to publisher retention. With CloudX, publishers are able to set up multiple auction rounds per impression opportunity, controlling who competes in each round and under what terms, while still preserving a highest bid wins dynamic within each round. For publishers, this enables increased pricing power and the ability to work more flexibly with demand partners. Read our latest blog post at the link below, and get in touch if you'd like to learn more: hello@cloudx.io cloudx.ai/posts/auction-…













