Eric Stromberg

2.3K posts

Eric Stromberg

Eric Stromberg

@ericstromberg

Founder and Partner @terraincap. Call your shot.

Katılım Mart 2009
863 Takip Edilen17.6K Takipçiler
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Eric Stromberg
Eric Stromberg@ericstromberg·
The breakout companies of today started by calling their shot... In retrospect, it's clear that the collapse of Silicon Valley Bank in 2023 marked the ceremonial end of one startup era as we begin a new one. That 15-year cycle was defined by increasingly standardized and tracked paths for building startups. Tracks for founders. For employees. For venture capitalists. Roundtables. Market Maps. Playbooks. Themes…so many themes. The track, it was believed, will save you. The starting point is secondary to just getting on. This era is being defined by the opposite — Founders who are intentional in their pursuit of specific goals...not generic themes. SpaceX → Go to Mars. OpenAI → Build AGI that benefits all of humanity. Flock Safety → Eliminate crime. The stakes aren’t about fighting market share but about fighting for the future. At or near founding, these leaders point to a specific point... far on the horizon... that shows us all the shape of the future. They then work intently — day by day, year after year — to forge a path between today’s reality and that future. They call their shot.
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Travis Kavulla
Travis Kavulla@TKavulla·
Delighted to announce @basepowerco has received its first state license to operate as an electricity retailer outside Texas. We're heading to Illinois! Thank you @ILCommerceComm for approving our application! Let me explain why we're heading to the Land of Lincoln🧵
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Willem
Willem@vanlancker·
We first started working with Kahlil last year in Terrain Free Agency, when he was still pre-idea. It’s been incredible to see him move from there to a specific and ambitious vision for agentic payments. Excited for him and the team today as they launch Natural. ⬜️
Kahlil Lalji@bykahlil

210 days ago, @naturalpay was just a one-pager and a memo. Today, we’re coming out of stealth. Natural is the agentic payments platform powering frictionless money movement between agents, businesses, and consumers. Wallets. Payments. Ledgering. Routing. Identity. Compliance. Credit. Observability. Risk. Everything needed to move money. Engineered for agents and designed for humans. These primitives give you the ability to transact without becoming a payments expert or stitching together a dozen fragmented tools. Huge thanks to our team of 10 (soon to be 25), our early investors, and the supporters who believed in this vision from the start. If you want to help shape how money moves over the coming decades, we’re hiring. And if you’re building agents you should probably be moving money too. Reach out. Read more about Natural and the products we’re launching in the blog below. natural.co/blog/introduci…

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Eric Stromberg
Eric Stromberg@ericstromberg·
How SaaS wins in the AI Era
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Willem
Willem@vanlancker·
We are hiring a productions role in New York. @terraincap is growing and we are expanding our programs and ecosystem activities. We want to scale this work while staying true to quality and creativity. I am very excited to bring on the right individual to run operations for this work. This is one of the very few full-time hires we will make this year. DM me or email.
Terrain@terraincap

New Role: Terrain is hiring a Director of Productions. To apply, email: hiring@terrain.com

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Parag Agrawal
Parag Agrawal@paraga·
So excited to partner with @thejamescad and @dbabbs. @tryprofound and @p0 are each building key pieces of a web built for AIs - super special to have Profound Agents use our APIs
Parallel Web Systems@p0

AI answer engines are the new search, and getting cited by ChatGPT, Gemini AI overviews, and Copilot is the future of discovery for brands. @tryprofound built the marketing platform for the AI era to win this shift, with tools powered by Parallel for brands to create high-quality content that gets cited by AI.

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Eric Stromberg
Eric Stromberg@ericstromberg·
Calling your customers and building what they ask for may have been a sound startup strategy a decade ago. Today, founders must look far into the future and call their shot.
Aditya Agarwal@adityaag

The "Eye of Sauron" of the foundation models keeps on extending outwards. You cannot build something that people want today. It's just too vulnerable. You need to build something that people will likely want 2+ years from now. Have a POV on the future and act on it.

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Eric Stromberg
Eric Stromberg@ericstromberg·
The best AI software has two core pillars: intelligence and web search. Harvey is a great example -- they are now working with Parallel to crawl and index thousands of legal domains across every market Harvey serves.
Parallel Web Systems@p0

We’re thrilled to highlight our new collaboration with @harvey, the leading AI platform for legal and professional services. Harvey uses Parallel’s accurate, relevant, and fresh web search across their platform to retrieve valuable public context for their legal AI workflows. Together, we’re helping Harvey expand its best-in-class AI legal platform to over 60+ countries by collaborating on a specialized index of hard-to-reach international legal domains, built on our custom web search infrastructure. To learn more about Harvey and Parallel, read our blog: parallel.ai/blog/case-stud…

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Eric Stromberg
Eric Stromberg@ericstromberg·
AI is a Platform Shift like PC, Web, and Mobile.
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Eric Stromberg
Eric Stromberg@ericstromberg·
We are entering the Age of The Apprentice. For years, the trade was simple: Managers got leverage. New grads got training. A few eventually became the firm’s next leaders. AI breaks the trade. Managers now get leverage from AI. But if AI replaces new grads, who will lead the firm in the future? The apprentice model will win in the AI era. A far smaller group of new grads will get 1:1 training, built for long-term leadership vs. delivering leverage today. In return, managers get the next generation. This shift has many benefits and in the long-run I'd expect it to produce stronger firms and companies.
Austin Rief ☕️@austin_rief

My friend who works at a large PE firm: "So we just had a firm wide meeting about how we don't need associates anymore"

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Eric Stromberg
Eric Stromberg@ericstromberg·
We are not investors at @terraincap, but admire how Cognition called their shot early and delivered.
brexton@brexton

The thing I respect most about @cognition is that they called their shot on how agents should work years ago (background, async). I think they’re the first It feels like forever ago, but this was before “harnesses” or “vibe coding” was ever a term (and before tool-calling!!)

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Eric Stromberg
Eric Stromberg@ericstromberg·
Thinkooors are gonna have a tough time over the next decade imo Reality will be shaped in ways that defy logic or neat frameworks
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Willem
Willem@vanlancker·
FOUNDING DESIGNERS: In demand, misunderstood Taste, storytelling, aesthetics, and creative authenticity are everywhere right now. Designers are leading much of this work in startups, and demand for them is as high as I've ever seen it. There's no shortage of opinions (mostly from non-designers) about how this work should be done and valued. But there's far less conversation among designers themselves. The language has evolved, but the role is still largely misunderstood. I remember the same cycle a decade ago when I was starting a company as a designer—the onus is still on the designer to define their own path: - What is the right structure? What does a great company to join look like? - Do you have to want to eventually be Head of Design, or is staying an IC okay? - Are you also supposed to drive marketing/storytelling? Write production code? With AI changing the expectations, are you expected to be an engineer too? - And beyond the scope of the work, there's the isolation of likely being the only designer in the company. How do you get feedback and improve your craft? I'm hosting a series of informal gatherings, beginning with small dinners in SF later this month (and then NYC and more), for people considering founding designer roles. A few who've done it before, a few embarking on it. The goal is honest conversations about what the role actually requires, what it can become, and connections to companies looking for this kind of person. If you're interested, DM me or register at the link below.
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Eric Stromberg
Eric Stromberg@ericstromberg·
2013 to today. Tech remains undefeated.
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Nate Stranzl
Nate Stranzl@NStranzl·
To make an event GREAT, you need to make a bunch of unnecessary decisions. I recently saw this in action as I shot content for the inaugural @terraincap Invitational basketball tournament at Barclay’s Center. 🧵
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