Said Ramadhan retweetledi

Sport is more than competition; it is a driver of innovation, brands and economic growth.
To mark the #WorldIPDay 2026, I reflect on how IP can help Africa protect, commercialise and grow the value created through sport.
The opportunity is clear — the time to act is now.
Read more: [bit.ly/3R06yBK]
#IPAndSports #ARIPOat50 @WIPO

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