Scott Ballard
2.2K posts




No one is celebrating #TheOdyssey record breaking 17.6M THU Previews at US #BoxOffice as much as IMAX execs: they won’t regret the multi-week exclusivity given to #ChristopherNolan. 25% of the Previews’ grosses came from IMAX alone. Even more impressive: only 34 screens playing the epic in IMAX 70MM were responsible for 5% of the Previews’ grosses, meaning SPECTACULAR $26k average per IMAX 70MM screen, and again, that’s just from THU Previews. #TheOdyssey has it all to challenge the #Avatar films and set opening records in IMAX theatres this weekend! It won’t be just IMAX celebrating though. With most of IMAX theatres sold out for the weekend, PLF theatres in general are also seeing massive surge in bookings. So much so that, for the THU Previews, the other PLF formats represented INSANE 33% of the Previews’ grosses, meaning that, combined with IMAX, the PLF theatres were responsible for over 58% of the total grosses yesterday, meaning around 10.2M. That means that #TheOdyssey grossed only from PLF formats technically what #Oppenheimer took its whole theatrical footprint to achieve on Oppie’s 10.5M total THU Previews. That’s how much bigger #TheOdyssey is behaving even for a movie sold as a PLF wonder.








Always wild to see people argue that your average 30 year old male amateur hits it farther than LPGA players. We're talking your average 30 year old 15-handicap. Not scratch. Does he occasionally get ahold of one and roll it out to 280? Sure. But 90 out of 100 times, these ladies are hitting it past you.













