we have wasted millions of marketing dollars... but that's part of the job. and it's only "bad" if you don't reflect on and understand why those dollars didn't work. does it hurt when a campaign or ad spend doesn't perform well? yes. but to grow, you have to take big swings. and if you're taking big swings, some of them simply won't work. the key is to turn losses into wins. if you understand why something didn't work, you can avoid the same mistake, and take better, higher performing swings next time. that's turning an L into a W. whether it's paid media, influencer, an offer, a retention tactic...i have a lot of Ls in all of these channels i can tell you about. but i can also tell you about many more Ws in these same channels that were only possible because we learned from our mistakes. you're going to deploy bad dollars. it's a guarantee. if you can't handle that, consider another line of work... it takes humility to own a mistake, learn from it, and connect on the next swing. the game is simple — stack more wins than losses. grow. if you want to learn about the losses, wins, and everything in-between from tops brands, join us on June 25th for The New DTC Playbook online event. It's a FREE three-hour session with 20+ operators who are willing to tell you what's happening inside their business right now. @mikebeckhamsm, Simple Modern @Seanfrank, CEO of Ridge @JasonPanzer, HexClad @mbertulli, Pela Case x Lomi @codyplof, Jones Road Beauty @couuor, CMO at Ridge @KatyMimari, CEO Caden Lane @MehtabKarta, Karta Ventures Angela Hanks, @bobbiebabyco @TaylorHoliday, Common Thread @michaelandeggie, JAXXON @elainetran, Dippin’ Daisy’s Will Andrews, Grunt Style @DavidBaker_2_0, Skincare Brand Garrett Yamasaki,@ilovedoodles Ellianna DeGuzman, Hiya @Sarahdavis, @fashionphile Tulsi Patel, r.e.m. beauty Seph Ghafarzadeh, @grunsdaily Travis Weir, MUD\WTR @CurtisMatsko, Portland Leather @MattParkin20, @fulfilio @itsaliciagan, @aftersell @krishnapoda, @saras_analytics @BryanBumgardner, @northbeam @realamitrg, @Richpanel
