segmentstream

SegmentStream is now fully unified under one domain: segmentstream.com Two weeks ago we launched our Research Preview on segmentstream.ai — a new way to analyze and optimize cross-channel marketing performance directly inside AI tools like Claude, ChatGPT, Gemini, and Cursor. The response was incredible. But running two domains in parallel — segmentstream.com for enterprise brands, segmentstream.ai for the Research Preview — created confusion: — Are these two different products? — Is SegmentStream a new startup? Neither. SegmentStream has been powering cross-channel measurement for 8 years and currently optimizes over $100M in ad spend for leading enterprise brands. So we fixed the confusion ✅ Everything now lives under one roof: segmentstream.com → Enterprise brand looking for advanced cross-channel measurement & optimization? Get in touch. → Want to try SegmentStream Self-Serve? Apply for the Research Preview. One brand. One product. One website.

We're introducing Managed BigQuery — a new way to get started with SegmentStream without setting up your own data infrastructure. A quick step back on why this matters. The data warehouse is the heart of cross-channel marketing analytics. It's where raw data from Google Ads, Meta, TikTok, your CRM, and analytics gets pulled together, cleaned, normalized, and modeled. It's what makes your marketing data AI-ready — so when you ask Claude or ChatGPT to analyze your cross-channel performance, you're working with clean datasets, not raw platform exports. BigQuery has always been at the core of SegmentStream, and many of our clients run their own instance — full control over their data and infrastructure. That's not changing. ✅ What's new: you can now choose Managed BigQuery and skip the GCP setup entirely. Connect your data sources → get clean, normalized, AI-ready marketing datasets → start analyzing and optimizing cross-channel ad performance in minutes. Your warehouse, or ours. Either way — your data is ready for AI 🔥

If your agency manages dozens of clients and hundreds of ad accounts, here's what changes with SegmentStream AI 👇 Before: juggling multiple platforms, pulling reports manually, relying on last-click data, and answering the same client questions over and over. Now: SegmentStream connects directly to Claude and ChatGPT — turning the AI tools your team already uses into a cross-channel analytics powerhouse. ✅ Ask any question about any client — get data-backed answers in seconds ✅ Generate branded white-label reports shareable with one link ✅ Go beyond unreliable attribution metrics with unified cross-channel measurement ✅ Run batch analysis and optimization across all clients in parallel The same measurement engine trusted by brands managing $100M+ in ad spend — now accessible inside your AI workflow. Research Preview is open and free for agencies. Unlimited projects. Fully white-label. No restrictions. Learn more at segmentstream.ai

Apply for Research Preview access: x.com/weird_ceo/stat…

SegmentStream is the first marketing analytics platform that onboards itself. Following our release last week, 100+ marketers requested Early Access to SegmentStream AI. We realised we couldn't scale onboarding the traditional way — so we reinvented it entirely. Connect SegmentStream to Claude and it will guide you through every step along the way. Within minutes you have connected data sources, cross-channel attribution, and advanced marketing analytics insights at your fingertips. No documentation, no calls, no waiting. This is what onboarding should look like in the AI era. Want to try it yourself? Check out the comments for Early Access details.

We've just revealed something that will change marketing analytics forever. For years, marketing teams and agencies spent hours pulling reports, waiting days for analysts, drowning in data, only to guess what to do next. Slow. Inefficient. Expensive. That era changes today. Many of you have already experienced how Claude, Cursor, and ChatGPT completely transformed daily workflows. Things that previously took weeks now take seconds. There is clearly no going back. Marketing analytics was the last holdout. Not because AI wasn't ready — but because it lacked access to accurate data. And this is exactly what SegmentStream was always best at. Today we're bringing SegmentStream's measurement infrastructure directly into your AI workspace — giving agents access to cross-channel attribution data, campaign analytics, and budget optimization engine. Ask questions, create custom reports, and reallocate cross-channel spend — in seconds, directly from Claude or another AI tool. Every insight, recommendation, and automation is powered by the same measurement engine that already analyses $100M+ in annual ad spend for leading enterprises. This is the future of marketing measurement — and we invite you to experience it yourself with early Research Preview access. Check details in the comments 👇

MTA, MMM, Geo Holdouts - so many outaded methodologies. Eager to learn something new - watch this… would love to hear your thoughts! youtu.be/Yk2WhQx4UFA?si…

Apply portfolio budget recommendations in one click We're excited to announce a powerful new enhancement to our Marketing Mix Optimization solution: the ability to automatically apply SegmentStream budget allocation recommendations in a self-serve mode. segmentstream.com/blog/product-u…

We are delighted to announce the launch of a new solution within the SegmentStream measurement platform — fully managed, scientifically accurate incrementality tests. segmentstream.com/blog/product-u…

🆕 Success story with @Simplisafe_UK Learn how this home security brand uses SegmentStream's AI-driven attribution to evaluate and optimise its marketing mix: segmentstream.com/resources/succ…

Google just started phasing out third-party cookies. What does it mean for advertisers? Read this article to find out: segmentstream.com/blog/articles/… #thirdparty #cookies #phaseout #chrome #google #cookieless #cookielessfuture

Introducing updates to the Reporting and Marketing Mix Optimization modules: Scenario Planning and Channel Grouping features. segmentstream.com/blog/product-u… #productupdates #segmentstream #marketing #optimization #reporting

We're pleased to share that SegmentStream has been recognized as a Microsoft Ads Partner. This partnership with Microsoft Ads reflects our ongoing efforts to provide marketers with a reliable measurement and optimization solution.

🆕 What's new in SegmentStream? Introducing our product updates for April'23! This time, we showcase new conversion metrics in reports, and a way faster data loading from all sources. Read on! #segmentstream #conversionmodelling segmentstream.com/blog/product-u…

It was exciting to present SegmentStream on the stage of @shoptalk Europe 2023! Thanks for this great opportunity to tell the world about our breakthrough technology Conversion Modelling✨ #shoptalk2023 #shoptalkeurope #conversionmodelling #segmentstream

Navigating the modern advertising landscape is tough, and advertisers are looking for ways to still launch effective campaigns. But is it possible in a cookieless world? Check out our latest Forbes article for insights and solutions. #digitaladvertising #cookielessfuture

Want to overcome the delays and event collection limits associated with native GA4 data export to Google BigQuery? Try SegmentStream's GA4 Real-Time Streaming - our proprietary real-time collection mechanism. #googleanalytics #ga4 #datastreaming segmentstream.com/blog/articles/…

✨ It's only 15 days until we speak at @shoptalk  Europe 2023! SegmentStream was selected by the conference as one of the most innovative startups in the e-commerce space. Join us at the Yellow stage! #shoptalkeurope #conversionmodelling #startups bit.ly/42eK9kT

🆕 What's new in SegmentStream? Introducing our product updates for March'23: — users can create ML models by just clicking on a toggle — all calculations are processed approx. 10 times faster Read on! #segmentstream #conversionmodelling segmentstream.com/blog/product-u…

Traditional rule-based #marketingattribution methods are facing challenges due to the rise of cookie restrictions and tracking limitations. But there’s a solution — see how SegmentStream uses #AI to enhance marketing attribution: segmentstream.com/blog/articles/…