Self Aware

The clients have signed off on the idea. Now add a new stakeholder who hasn't seen anything but holds all the power.

The web never should have progressed beyond this

@memberful Huge thanks to the team at @Goodside_Studio and @selfawarestudio for bringing this to life. They were fantastic partners in helping us find and step into our voice. Memberful is a unique and special company, and I couldn’t be happier with how it came together.

Big day! We just launched a new brand for @Memberful. New look, new site, and finally a brand that matches our point of view. Memberful is for operators who want to own their membership business completely; not rent it. memberful.com

@patrickmcc_rthy he's napping

@selfawarestudio jen you're supposed to be on maternity leave

so where are all the cool vibe coded things

tried to use @superwhisper while my newborn was crying

Philadelphia Art Museum by @gone___fishing and @selfawarestudio → maxibestof.one/websites/79401…

"...there is probably no better example of [the typeface's] efficacy than on the museum’s website, making it instantly different from hundreds of other museum websites and establishing a very unique visual language that is both classic and contemporary. 🔥

So proud to have played a part in this rebrand. underconsideration.com/brandnew/archi…

The folks @selfawarestudio poured their hearts into making an unbelievably beautiful and modern site. And they are PHILLY PEOPLE representing our city on a global scale. The fact that people love to get mad at rebrands these days just feels so sad and tired.

watching everyone complain the Philadelphia Art Museum didn’t work with Philly creatives on the rebrand when we did the website and we live in Philly

This website has a “simplify fonts” checkbox in the footer (third screenshot is after it’s toggled on). Never seen this before.

@kevintwohy @gone___fishing 🫶

@selfawarestudio @gone___fishing This one goes crazy congrats you guys 👏

New Work: PhAM (2025) In collaboration with @gone___fishing, we reimagined the digital home of the Philadelphia Art Museum, designing and building a platform to showcase its legendary collection, exhibitions, and events, and bring Gretel's bold new identity to life online.

Well I absolutely love it. Great job @GretelNYC gretelny.com/philadelphia-a…

Credits: Brand Identity: Gretel Website Design: Self Aware Website Development: Self Aware & Gone Fishing Custom Typeface: Ryan Bugden visitpham.org

@danmall @visitpham @GretelNYC @Smith_Diction Appreciate it Dan! We're super proud to represent Philly in this rebrand (along with all the amazing Philadelphians on the museum project team!) Couldn't have built such big a site without teaming up with @gone___fishing for the build as well 🙌

I’m a proud Philadelphian. I dig the new rebrand for @visitpham. I’ve long been a fan of @GretelNYC (though I do wish they worked with a Philly shop like @Smith_Diction). The custom Fairmount Serif rooted in Philly history is unique and iconic. The website by Philly’s @selfawarestudio looks amazing. No one in Philly called ever called it the “Philadelphia Museum of Art.” Officially changing it to “Philadelphia Art Museum” is much closer to what we call it anyway. But suggesting “PhAM” as shorthand is risky. This is the city that threw snowballs at Santa Claus. This is the city that vandalized and decapitated a child-sized, hitchhiking robot that previously navigated several other countries before coming here. This is the city that greases street poles. How long do you think it’ll take for “Phart” to catch on?

👀