Samarth Sethi

1/ Can there be an Indian SHEIN? (a new age Zara, but on steroids) Yes! (even with actual SHEIN re-entering India via Amazon)

@jameygannon is an absolute legend. Came to her for a rebrand and she helped us find our way to vibrational energy. She understood the vibe immediately and translated it straight into the brand - radiance, gradients, palettes that glow, confident without needing to prove it. The first thing we're building at @getmilana is an AI product engineer that learns from users to automatically improve your product. We're also unlocking AI native customer intelligence: bringing user behavior context wherever your team already works. - Support ticket: see what the user actually did - Bug report: reproduce it - Building an eval: pull from real user behavior Milana does all of it. Already ingesting millions of sessions. Want this in your workflow? Book a demo: getmilana.com @Riyvir thanks for bringing the designs to life! ps - thanks @soleio for making the intro!

@iuditg Firstsales

After several months of sleepless nights, Firstsales v2 internal launch is out 😁 We are trying to build one of the most powerful email outreach tool in the world. We are looking for beta users to help us give feedback on v2. In return you will get 12 months free access to the tool. Please comment "firstsales" if you do email outreach and I will contact you shortly. Limiting this to anyone who comments in the next 24 hours.

Entrepreneurship is hard! But there are choices one can make upfront that can stack odds in ones favor for success - some thoughts below 👇🏾

(1/n) User-generated content (UGC) has evolved as one of the most successful innovations that has helped take gaming to the next level over the past decade. With Roblox, Minecraft, etc. setting the stage, the landscape is ripe for ‘TikTokization’ by democratizing UGC further

Super excited to partner with Romita and team as they build @FoxtaleSkin, a highly efficacious and affordable skin care brand. The relentless product focus and unique GTM is truly disruptive! @RajatAgarwal167 @ayush_chamaria @matrixindiavc

Hey guys, any folks in Bangalore who would like to play football on a semi-regular basis? Passively competitive but overall decent quality. Hit us up, we’d love to get a closed group going. @KuthialaKshitij @sethisamarth 🙌🏼

Almost all consumer internet startups are dealing with a major headache of ballooning CAC. Sharing our thoughts on how early stage companies and specially those starting up now can think about the issue @matrixindiavc @sethisamarth @Akshatj17

8 Months ago, we started @wholetruthfood Academy. A fortnightly video series that helps you decode your food. 16 videos later, I can proudly say it’s our best content. But we’ve done a shit job of discovery. So here’s a year end attempt. If you found this useful,pls retweet🙏

5/n: As manufacturers get more advanced (design themselves, use tech - software & hardware) they're bound to capture more value. However, taking inventory risk (hitherto taken by brands) is key to enjoying this upside. This is where a new brand + tech platform comes in.

4/n: Seeing this play out in the physical goods space as well - value flowing from marketplaces to large brands & now to manufacturers. Why now?: 1) Digitisation of B2B commerce 2) Strengthening capabilities of Indian manufacturers across spaces (eg. skincare, cotton textiles)

7/n: 2) Creator monetization tools: (a) Your favourite influencer (who has your trust) can be discovered by + make money from brands in a more frictionless manner (b) Influencer marketing (+ intelligence around it) will become table-stakes for brands

6/n: For brands: (a) Higher conversion (less broken chain) for 5% fee (b) Giving up of some customer data vs. own website (IMO, been a key impediment to widespread US adoption so far, however, likely to get traction now given Shop Pay integration --> customer identity known)

1/n: Will Instagram win commerce? Thoughts as IG steps-up it’s commerce game 👇