Siddhartha Gupta
5.1K posts

Siddhartha Gupta
@sidsviews
Travel | Coffee | Golf | Contra takes Powered by first principles.





Clogged highways …Tourists, families, elders, kids stranded in the dark because no cops in sight ! Escaping Delhi’s toxic air for Agra & Fatehpur Sikri turned into a nightmare, 2 weeks back it was 10 hour to delhi from Jim Corbett … @myogiadityanath @nitin_gadkari





Bira 91 was one of the successful start-up stories of last decade. It is a popular craft beer brand. They were growing so well. Reality is strange than what you can imagine. A procedural goof up has lead to whole company being collapsing and the founder now being forced even to exit by company employees. As Bira was very successful, it wanted to come up with IPO. So it did a small change. It changed the name from B9 beverages private limited to B9 beverages limited. Just removed the word private. All the hell then broke loose. All the states immediately banned the sale of Bira 91 treating the new name as different entity. They demanded fresh legal approvals, label approvals, product registrations and fresh licenses for every single variant. Google and find out. This lead to one problem after another. Once a thriving company looks like may not even survive. I remember once someone asked Hina Nagarajan, former CEO of Diageo India as to why she is retaining the name United Spirits instead of changing it to Diageo India limited. She said that the company checked with best legal brains in the country and name change would lead to huge disruptions for business. Though what happened to Bira is extremely unfair, you've to accept the reality of India. Procedures, compliance and proper documentation are extremely important. The rules are so complex you should never desist from taking expert advice. What you assume need not work in reality and may even go against you.

















