Solus Group

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A community is not a follower count. It is a group of people who can be mobilised, segmented, and converted with intent. Most Web3 communities die because the founders never defined who their ICP is, what they want, what they fear, and what success looks like for them. Without that map, every campaign is a guess and every retention drop is a surprise. @Jeytery1, CIO of @solus_group, delivered a lecture on running a community like a chessboard, not a Discord: how to map Team, Ambassadors, and Members, how to build double-ended funnels that turn users into recruiters, and how to apply the AAARRR Pirate framework (Awareness, Acquisition, Activation, Revenue, Referral, Retention) to community growth. Watch the full lecture here: youtube.com/watch?v=mUkTYd…

The Yellow Builders Alliance keeps leveling up. We're proud to welcome @solus_group - one of the top marketing agencies in Web3 and a major European brokerage for strategic M&A. Builders on Yellow SDK just gained serious muscle in marketing and dealmaking.

🤝Big thanks to our incredible backers: @solus_group In Web3, it’s 50% building the product and 50% crushing distribution. That’s why we’re pumped to have Solus Group One of the best-connected growth syndicates in the entire space — right by our side. Community. Capital. KOLs. The complete playbook. $TAGAI #SolusGroup

Partner Highlight: @solus_group Solus Group provides advisory and strategic support for real-world asset tokenization, helping institutions navigate the shift to onchain finance.

Is there any reason to still work with an agency that only sends you a roster? Honestly, I keep thinking about this a lot lately. Why would you work with an agency whose entire job is just to send you a list of influencers? You get a spreadsheet, scroll through names, pick a few, they run some standard integrations and that’s it, the whole process. I’ve seen this setup many times already. And I’ve also seen how much money teams burn on it with almost no real outcome. That’s also the main difference in how we work at @solus_group. We don’t start from creators, we start from the story, the positioning, the audience, and the business goal. Only after that do we think about who can actually carry that message with real trust. Honestly, a lot of the teams we start working with come exactly from that “roster-first” setup. And the first thing we usually have to do is slow down and rethink what the campaign is actually supposed to achieve.

Solus Group × @StoboxCompany are co-founding the Full-Stack RWA Tokenization Alliance. We're not an advisory firm or a tech vendor. We run the entire process: from structuring the asset to getting it in front of investors and generating returns. Most tokenization projects fail after launch, the asset is live, but no one buys it, nothing trades, and the owner sees no return. That's the norm. We built this alliance to change it.