
Just published a mind-blowing Founder-Led Sales Story with Steijn Pelle of Lassie! This one's wild - they literally flew to 100+ dental offices across America to install their software before scaling to $100M ARR pace. Now that's founder commitment! 🔥 My favorite takeaways: ⭐️ How working IN his dentist's office led to discovering a massive opportunity ⭐️ Their "Say NO to most leads" strategy - rejecting demos from non-ICP prospects ⭐️ The power of extreme product obsession (2.5 years building before scaling) ⭐️ Why they waited until HUNDREDS of customers before their first sales hire ⭐️ Their 40-50 hour work trials for sales candidates (and what they look for) ⭐️ The "Robinhood-style" wedge approach - solving one painful problem exceptionally well If you're targeting SMBs and want to build a product-obsessed growth engine, this episode is packed with counterintuitive but proven strategies. Give it a watch or listen! YouTube: youtube.com/watch?v=4gSOEB… Spotify: open.spotify.com/episode/3MVSIv… Apple: api.substack.com/feed/podcast/5…








