Stuart Bruce | The PR Futurist 💡

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Stuart Bruce | The PR Futurist 💡

Stuart Bruce | The PR Futurist 💡

@stuartbruce

The PR Futurist | Purposeful Relations: AI, technology, data, measurement for PR, communications and corporate affairs | SBA: risk and crisis comms consultancy

UK 🇬🇧 work 🌍 globally Katılım Ocak 2007
4K Takip Edilen9.6K Takipçiler
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Stuart Bruce | The PR Futurist 💡
Stuart Bruce | The PR Futurist 💡@stuartbruce·
Never thought the day would come and still hoping it won't as XTwitter still works better for me than the alternatives. However, as insurance I'd advise you to follow me on the others and I'll follow you back. All the links on my personal website. stuartbruce.info/#:~:text=NEWSL…
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Richard Seroter
Richard Seroter@rseroter·
5% of employees are doing sophisticated work with AI—treating as a reasoning partner, delegating complex tasks, ambitious usage—and the best users are above manager level! Interesting data: hbr.org/2026/03/what-t…
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Stuart Bruce | The PR Futurist 💡
Stuart Bruce | The PR Futurist 💡@stuartbruce·
Quick update on the week as I get the 5:45am train to London for the day to discuss AI as a stakeholder (or GEO/AEO in a more simplistic way). Back to Leeds this evening to talk about business and growth in the North and how AI adoption can help fuel it.
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Tom Forth
Tom Forth@thomasforth·
"Government to lift paywall from large parts of the Land Registry" > this would be excellent. Very good. share.google/Jm2LGsGtneGtio…
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Michael Warburton
Michael Warburton@TheMonologist·
A very SOHO photo. Tom Baker, Francis Bacon, Jeffrey Barnard et al, at The Colony Room Club in 1983. 📷 by Mary Dunkin
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Stuart Bruce | The PR Futurist 💡
Stuart Bruce | The PR Futurist 💡@stuartbruce·
If it's a good idea then it should as all are equally critical. If it is only for comms or certain business functions then it dents my confidence in using Stripe as a payment provider. Innovation and experimentation are good, but need to be safe. Comms is no exception. 2/2
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Press Gazette
Press Gazette@pressgazette·
New UK state funding of up to £12m for local media announced today Local Media Strategy aims to guarantee long-term sustainability of journalism across the UK. pressgazette.co.uk/publishers/reg…
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Lisa Nandy MP
Lisa Nandy MP@lisanandy·
Local media has always been a ladder of opportunity to help new voices break into journalism. This is not a nice to have. It is essential to a cohesive country. Our debate is too narrow and too small. We are changing that. The future of news is local. independent.co.uk/news/uk/home-n…
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Seb Johnson
Seb Johnson@SebJohnsonUK·
For the first time in history European tech companies are leading multiple categories: > Lovable vs Replit > Synthesia vs Hey Gen > ElevenLabs vs AssemblyAI > Framer vs Webflow > Legora vs Harvey In each of these Europe is either leading or a top contender. 10 years ago this was unimaginable. Now with AMI and Ineffable Europe also has a chance to compete at the model level. Great stuff from @dealroomco team (@yoramdw, @sabben)
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Charles Lamanna
Charles Lamanna@clamanna·
Great to see the excitement around Copilot Cowork today. I have been using it in my own work for the past few weeks, and the best way to understand it is to see it in action. Sharing a short demo from my day to day here.
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Stuart Bruce | The PR Futurist 💡
Stuart Bruce | The PR Futurist 💡@stuartbruce·
💯 Why would I want to wait for a link to arrive, when my secure password manager can log me in with a unique complex password on every device? I use different email addresses for different purposes. They don't need to be on my mobile, except for this stupidity.
Tom Goodwin@tomfgoodwin

I don't want to sign in with the magic link. Ideally, you would keep me signed in. If not, let me use my email and password as they both auto complete. I don't want to "sign in with google", only for you to make me a new account The agentic web has never felt further away.

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Brian Jones
Brian Jones@jones206·
One-shot “complex analysis” from a model shouldn’t be taken at face value. Excel works because it’s inspectable—and you can swap models as you iterate. I ran the first pass in Opus 4.5, then switched to GPT-5.2 to review the logic and suggest improvements.
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Brian Jones
Brian Jones@jones206·
Asked Excel Agent to build inventory tracker GPT-5.2 nailed transaction correctness. Opus 4.5 produced a cleaner dashboard. Best combination: build the system w/ GPT-5.2, then switch to Opus 4.5 to polish the dashboard—while keeping everything inspectable in Excel.
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Brian Jones
Brian Jones@jones206·
Simple way to level up Copilot in Excel outputs: Add a worksheet called “Skills” and write the behaviors you want Copilot to follow in that workbook—chart style, formatting rules, analysis approach, even writing voice. You can even ask Copilot to generate the Skills sheet. Example here: I guided it to make Economist-style charts. 👇 (images)
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Satya Nadella
Satya Nadella@satyanadella·
Announcing Copilot Cowork, a new way to complete tasks and get work done in M365. When you hand off a task to Cowork, it turns your request into a plan and executes it across your apps and files, grounded in your work data and operating within M365’s security and governance boundaries.
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Keşfet

@dealroomco @yoramdw @sabben @elonmusk @BarackObama @taylorswift13 @cristiano @BillGates