Stuart Balcombe

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Stuart Balcombe

Stuart Balcombe

@stubalcombe

Tweets on content & customer-led growth | Growth @ https://t.co/cjGaMvETyi

Katılım Ocak 2010
1.7K Takip Edilen1.2K Takipçiler
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Stuart Balcombe
Stuart Balcombe@stubalcombe·
Anybody want a Loom walkthrough of me doing customer research online? - How to find customers hang out - Learning their pain points - Identifying their Jobs to be Done - Building a voice of customer swipe file - Starting 1-1 conversations
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Stuart Balcombe
Stuart Balcombe@stubalcombe·
A lot can change in a year 👀 In April 2022, Arrows deleted 1/3 of our product. 11 months later, Arrows is the #1 most-installed app in the “customer success” category of HubSpot’s App Marketplace 🎉
DZ@danielzarick

Startups are built on big bets. Today, a bet we made 11 months ago to go "all in" on a CRM-centric approach to customer onboarding, comes full circle. We're stoked to announce an official partnership between HubSpot & Arrows, as well as an investment from HubSpot Ventures.

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Stuart Balcombe
Stuart Balcombe@stubalcombe·
What if marketers created content the way @stripe builds product? 👉 Customer first 👉 With a clear mission 👉 Reasoning from first principles 👉 Testing early with beta groups 👉 Optimizing for speed of learning Marketing is often much more like product than you’d think 🤷‍♂️
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Stuart Balcombe
Stuart Balcombe@stubalcombe·
@0zne 💯 product marketing lays out “how we win” Without a clear narrative that connects the market and the product any GTM will be less effective.
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Enzo Avigo
Enzo Avigo@0zne·
its insane that product marketing is still considered to be a list of go to market channels. go to market is only the science of amplifying product marketing. it is not the most important part.
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Enzo Avigo
Enzo Avigo@0zne·
product marketing is like the butterfly effect. identify the right market insight, use the right positioning, and years later you can rule your market 🦋 🌪 companies like Zoom and Deel became market leaders with little technology differentiation
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Louis Nicholls 💫
Louis Nicholls 💫@louisnicholls_·
Last week, a newsletter operator told me they want to grow from 5k to 10k subscribers by Dec. 31st. It took ~20min to set them up with the beta of our new @SparkLoopHQ Upscribe tool. Even if they never spend another minute working on growth, they'll hit 10k subs by Christmas.
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DZ
DZ@danielzarick·
@stubalcombe @earthlingworks Ok this is a lovely answer but i was trying to give you a layup to talk shit about me 🤣
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Ruben Gamez
Ruben Gamez@earthlingworks·
Oh yeah, this is another big reason marketers fail at startups. Can’t tell you how many times I’ve seen founders that aren’t that great at marketing (or even dislike it) forcing their marketing ideas on their marketers.
Kevin Chau@kchau

@earthlingworks Don’t hire a fire-starter and micromanage them.

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Stuart Balcombe
Stuart Balcombe@stubalcombe·
@DanielZarick @earthlingworks That idea today was pretty 🔥 joined Arrows because of the outlook on what marketing could be, almost a year later things are looking pretty good. Figuring out the “Arrowsy” way to do marketing here was always the goal.
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Stuart Balcombe
Stuart Balcombe@stubalcombe·
@jessethanley Couldn’t agree more with this. Everything is competitive and a lot of work to win at no matter how small the bet. Have found it’s a fast path to burnout - especially with a young child.
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˗ˏˋ Jesse Hanley ˎˊ˗
˗ˏˋ Jesse Hanley ˎˊ˗@jessethanley·
I think, after having a baby, I start to *feel* why the "small bets"/"start many projects" crowd is the worst path for making an independent living online from software.
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Stuart Balcombe
Stuart Balcombe@stubalcombe·
Anybody want a real-time breakdown of how to run customer success in HubSpot? - Why run CS in your CRM - Configuring HubSpot for CS - Better handoffs from sales to CS - Using product data in HubSpot Join me at 2pm ET today👇 arrows.to/workshops/how-…
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Louis Nicholls 💫
Louis Nicholls 💫@louisnicholls_·
Blown away by the response to this @Patticus-inspired email we sent out to a few newsletter operators yesterday 👇 Turns out people really *do* want their SaaS providers to just "do it for them"!
Louis Nicholls 💫 tweet mediaLouis Nicholls 💫 tweet media
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Stuart Balcombe retweetledi
Louis Nicholls 💫
Louis Nicholls 💫@louisnicholls_·
2/ The Happy Customers newsletter from @stubalcombe at Arrows The pitch: "tactical insights to improve onboarding and make your customers successful." It's original, valuable content every week and I always come away feeling like I learned something. arrows.to/resources/news…
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Stuart Balcombe
Stuart Balcombe@stubalcombe·
@jayacunzo @kdlafrance True that the core Procket offering is atomization and repurposing as a productized service. I’d say that’s just one component of becoming a media company. We’ve been quietly experimenting with a more full service offer.
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Tabitha Britt
Tabitha Britt@Tabithamarieee·
I'm on the hunt for an hourly, remote freelance editor. You'd be editing blog posts and landing pages of 800-2,000 words. Each piece has a brief, so you'll have an outline to refer back to. #journojobs DM your rates and clips you've edited, if interested.
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Stuart Balcombe
Stuart Balcombe@stubalcombe·
@Asling @MktgCrowd This tweet probably took more effort than lifting templates straight from @ClaireSuellen & @ggiiaa 😑 Gross in any case. Even more so to paywall it and claim you did the years of work that’s packaged in the templates.
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Keşfet

@DanielZarick @stripe @0zne @louisnicholls_ @SparkLoopHQ @earthlingworks @jessethanley @SamuelHulick