Stefan Vujicic
21.1K posts

Stefan Vujicic
@svizzyy
in the utopia between atoms and bits | @WearNode | locals merchant

@CLINT419 so what do you mean by « psg smoked us » ?





TBPN is a 7k-live-viewer pod that sold to OpenAI for $200M because their average clip gets 257k views. Everyone's talking about the strategy. Here's the structure: 1. Format is engineered for clippability, not the other way around 3 hours/day, live, 5 days a week — massive raw inventory to mine Guest call-ins (6–8 per show) = built-in 5–10 min self-contained segments. Every guest segment is a pre-packaged clip candidate with a hook, arc, and payoff Hosts read tweets live on air → instant meme fodder + the tweet author shares the clip back (distribution loop) "High and low" aesthetic: mahogany desk + cinematic lighting + suits, BUT content is group-chat casual. Makes clips feel premium + authentic at the same time 2. The clip itself - consistent visual grammar Aspect ratio mix: native horizontal on X (where they're platform-native), 9:16 re-cut for TikTok/Shorts/Reels Opening 3 seconds: hard cut to the punchline or hot take. No intro, no ramp Captions: burned-in, large, two-color (speaker name + quote), word-level highlight Lower-third branding: TBPN bug + topic tag always visible → instant brand recognition even if muted Length: 30-90 seconds sweet spot. Guest clips run longer (2-3 min) when the take is meaty End frame: guest's handle + "@TBPN" — clip becomes an ad for itself 3. The caption/tweet wrapper Format: "[quote]" - @[guest] — always attribution-forward Second line: context (what show, what topic) — usually one sentence Never an explainer or thread. The clip does the work. Posted from @tbpn main account AND the guest usually quote-RTs → dual distribution 4. Volume + cadence ~8-15 clips per episode posted across the day (not dumped at once) Each clip tests a different hook/angle from same episode "Most popular clips of the last 2 weeks" recap posts = second-wave distribution on the winners Weekend: compilation content, "best of" threads 5. The real edge The clips aren't actually why TBPN wins - they're a symptom. The real skill is "timeline control": reading when a topic is peaking, coining phrases that spread, getting the right guest on the day a story breaks. Clips are the delivery vehicle for a bigger game of being the center-of-gravity account for tech Twitter. It seems like a no-brainer to at least try to figure out how to adapt this if you create content.


🚨❗️The message from Chelsea is still to support and believe in Liam Rosenior. No pre-season is a different thing. It's a results-based business, and Chelsea can't continue like this, so that's clear. They need to change results ASAP. (@FabrizioRomano) #CFC


🚨Rosenior: “We're playing against probably the most in-form team definitely in this country right now, and for 50 minutes, 55 minutes, we're well in the game, if not the better team. Then a moment happens, then you lose confidence.” [@BobbyVincentFL] football.london/chelsea-fc/new…




Introducing Project Glasswing: an urgent initiative to help secure the world’s most critical software. It’s powered by our newest frontier model, Claude Mythos Preview, which can find software vulnerabilities better than all but the most skilled humans. anthropic.com/glasswing
















