Tal Brown

Wow. @Zone7ai covered by @BBCSport discussing how our injury risk insights help leagues and teams make informed decisions. Once again, @GetafeCF's lowest injury rates in #laliga shine bright. #teampride #football

We’ve just reverse-engineered the funnels behind 5 of the fastest-growing brands in DTC right now and it’s ridiculous how much you can steal from them. Not just their ads. The entire machine: Paid > Organic > Landing pages > Google > Email > Offers. Everything that’s printing them sales in 2025. Last time we shared this, it pulled 3000+ downloads and became the most “borrowed” asset we’ve ever put out. This week, it’s back and properly packaged into one clean folder. Inside you’ll find breakdowns for: – Rhode – Meshki – LOOP Earplugs – Alo Yoga – IM8 – Refy Cut out weeks of trial and error. Plug their winning plays straight into your brand. Want the folder? Retweet this post. Comment FUNNEL We’ll send it.

@LoukasHambi FUNNEL

Injury risk is about more than just isolated training load metrics from GPS! What are moderators & mediators in the training load-injury relationship & what implications do they have for data analytics? 📝 New on the Global Performance Insights blog: 🔗 buff.ly/3W3QZts

@lulumeservey @RPMComo your playbook word for word

GO DIRECT: THE MANIFESTO I. TRADITIONAL PR IS DEAD. For too long, founders have yielded control over their narratives to media and middlemen. Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was through professional publicists. Today, most of the planet is directly reachable by social media or email. There’s no longer a need to go through traditional gatekeepers of information and brokers of reputation — especially as their own credibility has plummeted. The old PR playbook of relying on third parties with misaligned interests is obsolete. But while the world has changed, comms norms have not. Still encased in amber are the old habits: prioritizing media over social media, fishing for clicks instead of fostering communities, and avoiding risk by recycling worn-out tactics. “Corporate communications” itself is now an oxymoron, as nothing meaningful can be communicated by a faceless committee. If press releases read like they were written by a baker’s dozen of middle managers, that’s because they were. Their only discernible purpose seems to be to avoid upsetting anyone and jeopardizing the future job prospects of those middle managers. The resulting stories are bland and generic, with passion reduced to pablum. Traditional comms is an anachronism. II. COMMUNICATION IS THE FOUNDER’S JOB. For a decade, we’ve been told that tech founders are cartoon villains, venture-funded startups are grifts, and new technologies will destroy us all. Maybe there was a time when founders could just focus on building — they were seen by the media establishment as a curiosity, not a threat to the natural hierarchy who needed to be put in their place. But if that time ever existed, it is now long gone. You may not be interested in The Discourse, but it is interested in you. And if you bow out, you are forfeiting your license to build a movement and thus build a company. Building a movement is hard, but it must be done, and it must be done by founders. A founder’s passion, vision, and conviction can’t be simulated by others — least of all the press-release-enjoying middle managers already scouting for their next jobs. The best spokesperson for any endeavor is not the one who has the most polish, the longest tenure, or the “right” credentials. It’s the person who holds the secret knowledge upon which the enterprise is built, the person who can not only describe the idea but, in the face of inevitable opposition, fight for it and win. Founders need to take their narrative as seriously as they take the rockets or robots. They would never outsource their product — and when it comes to convincing others to support the mission, the story is the product. Outsourcing comms is as bad as outsourcing code. As evangelists, founders are irreplaceable. III. GO DIRECT OR GO HOME. Going direct to the people who matter is how founders retain control over their narratives and preserve their companies’ uniqueness. Those who are stubborn, unorthodox, and disagreeable should never have their edges filed down for fear of offending entrenched interests. But going direct doesn’t mean going it alone. It doesn’t mean refusing help or spurning others who can amplify your message. And it certainly doesn’t mean just poasting more. Going direct means crafting and telling your own story, without being dependent on intermediaries. Just as founders might have more natural talents at product, management, or engineering, some founders will be naturals at communicating while others have a harder time. The good news is that going direct and building a movement, while not easy, are skills that can be developed with discipline and time. The bad news is that, unlike with engineering or management, communications failures are immediately public and personally humiliating. It’s not surprising that many are loathe to take on this responsibility. At the same time, founders willing to pick up that gauntlet will find that it gives them a massive edge in recruiting, fundraising, selling, and shaping the information environment needed for their companies to thrive. IV. IT’S TIME TO REBUILD THE ROSTRA. At the center of Rome, as it transitioned from a Republic to an Empire, stood a speaker’s platform from which the city’s leaders would address the public directly. It was called the Rostra, so named because it stood atop the captured battle rams (or rostrums) of enemy warships. From here, speeches were given that would sway opinion, change regimes, and alter history. That physical structure has been lost to time, but we now have something much more powerful: a free and open internet with which to build a speaker’s platform of limitless scale. All we need is the will to build it. The conventional way of communicating has its allure. Outsource your message, let some removed third party go through the motions of getting “impressions,” and spare yourself the risks and discomfort that come with putting your own name on the line. But that way is incompatible with greatness. Reject convention — build your own platform, build your own audience, and build your own narrative. Go direct.

#Breaking New Shifaa hospital cam shows how the Hamas terrorist led civilians abducted from their homes in Israel into Shifaa at gunpoint surrounded by many terrorists. The hospital was run by Hamas

#Metoo #WeBelieveyou* *Unless you're Jewish where is @hrw where is @SusanSarandon where is @MarkRuffalo where is @UN_Women Please share. #MeJew

Zone7 was delighted to join the inaugural Sports Tech Conference at New York @Mets' Citi Field this week 🏟 Our CEO, @TalBrown, delivered a keynote speech and shared insights on load management in a stellar panel. Thanks to #Upside for this amazing opportunity! 🙌

Exciting news from Napoli! 📊A game-changing 59% increase in available days and a solid 52% drop in lost days due to non-contact injuries. 🏆 Unveil the winning strategies shared by Napoli and Zone 7 for peak performance! Check it out: zone7.ai/news/client-an… #Napoli #Zone7

What he said. And calling for the release of the women, men, children and elderly civilian hostages. Have you ever seen 200+ hostages brutally kidnapped the victimized country so vilified?

Save the Date: Nov 15 📆 Join us at the Upside #SportsTechSummit at Citi Field, home of the @Mets! 🏟 Get ready for industry insights including a keynote and panel discussion featuring our CEO @TalBrown Secure your spot using discount code UPSIDE40 👉 sportstechconference.co

@levelsio @RPMComo podcast topic?

People can community note me all they want when I say “EU is banning AI” But the point stands that everywhere else but EU is attracting tech entrepreneurs with open arms because they know it can bring so much money to a country and create jobs for its people While EU is consistenly making it harder with more idiotic laws all similar to the cookie law EU bureaucrats do NOT understand software and even if they have good intentions (I think they do) the road to hell is paved with good intentions Tech innovation will simply happen in US and Asia and elsewhere, not EU Smart EU founders already move to US when their startup takes off, with nomadism/remote work being mainstream now, even less reason to start your business in EU Specific EU countries are doing well: see France with the startup visas, but even then every EU country is subject to EU’s idiotic new laws (like the cookie law) that make it harder for entrepreneurs to build startups And the laws will just keep coming because it’s EU bureaucrats incentive to go up in the EU career hierarchy In the end you’re left with an EU with few tech startups While everywhere else reaps the rewards from EU-educated founders who moved elsewhere to do startups

לא נשכח ולא נסלח הוא כבר מנסה לברוח מהאחריות,. בתום המלחמה דבר ראשון שהוא צריך לעשות הוא להביע צער ולהתפטר. זה קרה במשמרת שלך, היו התראות, בחרת להתעלם. את המחיר הכבד כולנו משלמים. תלך.

Hamas Is Reportedly Using Rape as Warfare. Where Are the Feminists? "It's chilling and sickening. But nearly as disturbing is the complete silence of the largest and most visible international #women's organizations" @UN_Women @unwomenchief SHAME ON YOU! tinyurl.com/3xmh94tf

אחרי הנאום הרגשתי כמו ילד עזוב שמצא פתאום את אבא שלו.

We stand in unwavering solidarity with our Israeli founders and team members, and the people of Israel, as they face a heinous and brutal attack by Hamas against innocent civilians. There can be no moral equivalence when Hamas directs its efforts toward harming civilians, including the appalling murder, torture and capture of women and children. We ask everyone to show their support, so that the people of Israel know they are not alone in this fight to defend themselves. 🇮🇱

@DrAblay @united Yes, it's totally insane. Plus the response from the social media account was totally wrong. The delay was because of engine issues.

Dear @united we are now on the sixth hour of delay on #UA1209. We've had five wrong updates. Can you please communicate a proper update to passengers on this flight?

שיעור קצר באזרחות לתלמיד נתניהו: הרשויות בדמוקרטיה מופרדות. תתעסק בלשמור על אזרחי ישראל במקום לאיים על שופטי ישראל.

I think fans are still underestimating what the Saudi Pro League is doing, and how it will impact European football. Some leagues will get picked off and make no mistake - Uefa allowed this to happen. It's not good news. Me for @Transfersdotcom footballtransfers.com/en/transfer-ne…