tbanting

@Sprinklr has made a big bold CXM move in its Summer announcement. The #CX vendor is tightening its story around AI, data, and cross‑channel orchestration, and there are implications for #CCaaS vendors. 👉 Our analysis: sowhatnowwhat.co.uk/post/sprinklr-…

B2B tech buyers do their research in the dark funnel where vendor tracking can't see them. If your content is hidden behind a form, it doesn't exist to buyers. Focus on ungated, real trust over quick leads. sowhatnowwhat.co.uk/post/b2b-tech-… #B2BMarketing #DarkFunnel #CX #UCaaS #CCaaS

@Zoom decoupling its Virtual Agent means AI is the main event. You can now overlay voice AI onto legacy Cisco/Avaya systems without a full rip-and-replace migration. sowhatnowwhat.co.uk/post/zoom-virt… #Zoom #UC #UCaaS #AI

The real AI battle is about who can control and secure it. @Workato 's new API-level guardrails highlight how critical central data privacy is for moving AI pilots into actual production. sowhatnowwhat.co.uk/post/workato-e… #AIGovernance #EnterpriseTech #EnterpriseAutomation #AIAgents

Enterprise tech buyers are sick of managing separate APIs for texts and emails. @Infobip buying SocketLabs shows the shift toward total platform consolidation. One vendor, one contract, better multi-channel failover. sowhatnowwhat.co.uk/post/infobip-a… #Infobip #CPaaS #CX

@Infobip just made a decisive move in the email space. The acquisition of SocketLabs is about tightening the intelligence layer that powers every #CX interaction. sowhatnowwhat.co.uk/post/infobip-a…

Automating routing sounds like a massive admin win, but it actually forces enterprise tech buyers into a deep vendor lock-in. Real cross-department routing depends entirely on having pristine data ecosystems. sowhatnowwhat.co.uk/post/8x8-ai-ro… #8x8 #CCaaS #UCaaS #CX #AI

@BBCBreakfast Frankly, the e-scooter "trials" should come to an end and they shouldn't be allowed to be sold.

The cost of damages paid out to people injured in the UK by e-scooters and e-bikes has topped £110m. As Phil Mackie revealed on #BBCBreakfast such claims have led to premiums for drivers being pushed up, to effectively cover the bill for insurers Note: Distressing video bbc.co.uk/news/articles/…

CRM and CX lines are blurring. Embedding social data directly into core databases turns passive tracking into active engagement, commoditising standalone social apps. sowhatnowwhat.co.uk/post/klaviyo-s… #Klaviyo #CRM #CX

Press releases are now AI signals. If your release isn’t purpose‑led, structured, and factual, Google AI Search will skip it. sowhatnowwhat.co.uk/post/modern-b2… #PRPros #MediaRelations #CorporateCommunications #BrandStorytelling #MarketingCommunications #PRInsights

The transformation paradox is that companies are trying to measure autonomous AI workflows using old-fashioned corporate targets. True ROI requires rewriting the management playbook. sowhatnowwhat.co.uk/post/microsoft… #EnterpriseTech #Microsoft #AI #FutureOfWork

The real battle in CPaaS is regional coverage. Vonage’s expansion into Canada is a vital catch-up play to match rivals like Infobip and Sinch by tapping local network APIs for silent authentication. sowhatnowwhat.co.uk/post/vonage-ne… #CPaaS #Vonage #Ericsson #Telecom #CXO

Buying standalone deanonymization tools is a dead end. HubSpot absorbing Warmly shows that intent data must live natively inside the CRM engine. sowhatnowwhat.co.uk/post/hubspot-w… #HubSpot #SalesTech #CRM #AI #MarTech

Building custom database logic to stop TCPA violations fails during high-traffic message queues. By baking compliance into the delivery queue, Twilio prevents late-night texts natively, saving teams from the liability. sowhatnowwhat.co.uk/post/twilio-sm… #Twilio #CPaaS #Telecom #SMS #CXO

You can't bolt compliance onto AI. NiCE leveraging the AWS European Sovereign Cloud proves running agentic AI in regulated markets requires data control baked into the core infrastructure. sowhatnowwhat.co.uk/post/nice-sove… #NICE #AWS #AI #CX

Zoom’s acquisition of Common Room is brilliant. Instead of just analyzing a sales call after it happens, Zoom can now use AI agents to tell reps exactly who to call beforehand by pulling data across CRMs and product usage. sowhatnowwhat.co.uk/post/zoom-comm… #Zoom #AI #UCaaS #CX #SalesTech

Modern B2B press releases aren’t just for journalists anymore — they’re signals for AI. If your release isn’t purpose‑driven, it won’t rank, won’t get read, and won’t get cited. Here’s how to fix that 👇 sowhatnowwhat.co.uk/post/modern-b2…

#Cisco Q3 2026 Earnings underscore a decisive transformation: the company has officially transitioned from a diversified networking provider to the foundational architect of the #AI data centre. Further reading: sowhatnowwhat.co.uk/post/insights-…

NiCE + Konecta: a Global Platinum partnership to advance agentic AI customer experience — autonomous execution and industry-ready workflows. Read more: wix.to/U4IJe6w #AgenticAI #CX #AI #NiCE #Konecta

@NICEComms reported a nearly 10% year-over-year increase in total revenue for the first quarter of 2026, reaching $768.6 million, bolstered by a 66% surge in AI-related annual recurring revenue. (Further analysis below.) #CCaaS #CX sowhatnowwhat.co.uk/post/nice-earn…