Tech Alex retweetledi
Tech Alex
3.7K posts

Tech Alex
@techalexpr
PR strategist for tech startups.
London Katılım Haziran 2023
430 Takip Edilen67 Takipçiler
Tech Alex retweetledi
Tech Alex retweetledi

You're tracking the wrong email metrics.
Open rates and clicks don't matter if nobody's buying.
Here's what actually matters:
• Revenue per recipient (RPR)
• Conversion rate (clicks to purchases)
• Average order value from email
• Attributed revenue (last-click and assisted)
You can have a 40% open rate and make $200.
Or a 25% open rate and make $2,000.
The difference: who you're emailing and what you're offering.
Example from a client:
Campaign A: sent to entire list (12K people)
• Open rate: 28%
• Click rate: 4.2%
• Revenue: $1,800
Campaign B: sent to engaged VIPs only (2,400 people)
• Open rate: 41%
• Click rate: 8.7%
• Revenue: $3,400
Same product. Same copy. Different segment.
Campaign B made 89% more revenue with 80% fewer recipients.
That's the shift: stop optimizing for vanity metrics.
Start optimizing for revenue per send.
Here's the framework I use now:
• Segment by engagement (L30/L60/L90)
• Segment by purchase behavior (VIP vs one-time vs never-purchased)
• Match the offer to the segment
• Track RPR, not just opens
If you're sending the same campaign to everyone, you're optimizing for the wrong goal.
The complete revenue-focused segmentation system (with exact Klaviyo setup, AI prompts for each segment, and campaign frameworks) — I've mapped it all out step-by-step.
Details in the comments 👇
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Tech Alex retweetledi

Day 12 building @lab_startups
Stats:
Visitors: 72
Visits: 78
Views: 174
Featured: 1 (Paid)
Spotlight: 1 (Payment Pending)
More people finding Startups Lab.
Consistency starting to compound.

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@Priya_Upadhyay_ The companies that win aren't the ones that ship fastest. They're the ones that sustain. AI builds, humans maintain.
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Tech Alex retweetledi

@TheGeorgePu Comfort is seductive. It convinces you yesterday's skills are enough. Meanwhile, the market moves on without you.
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Tech Alex retweetledi
Tech Alex retweetledi
Tech Alex retweetledi

Ever notice how work becomes heavy
the moment we add too many steps?
Execution slows down
when complexity enters the room.
If you want to move faster, simplify:
• Reduce steps - remove anything nonessential
• Shrink the task - make the first action obvious
• Lower the threshold - start with the smallest version
• Ask - What would the simplest version of this look like?
Clear work moves. Complex work waits.
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@KodyNordquist Solid list, but burnout kills creative edge faster than bad CTR. Weekend plans matter.
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You don’t need weekend plans. You NEED to:
• Launch net-new creative concepts (not iterations)
• Pull your 7-day ncROAS, not blended
• Spend 7-10x AOV before killing a creative
• Move losing ads into a Zombies campaign
• Audit your creative angles, not just CTR
• Feed GEM high-volume creative
• Map your CPA to contribution margin, not revenue
• Read everything on Andromeda's creative signal shift
• Know break-even ROAS before you touch your budget
• Understand why your best ad from last quarter won't work next quarter
The list goes on.
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Tech Alex retweetledi

@MercureCopy Price is the first chapter of your brand story. If it doesn't match your positioning, no amount of PR can fix the disconnect.
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@CliftonSellers Bad AI content and bad agencies share the same flaw: they optimize for output, not outcomes. The brands that learn this the hard way become the best clients.
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Tech Alex retweetledi

🏨🌴 UAE Resident Staycation Deals in Dubai — Best Offers for 2026 🇦🇪✨
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• 👨👩👧 Family-friendly perks – kids stay free & flexible check-in options
✨ From beachfront resorts to city hotels, these staycation deals give you a luxury getaway without travelling far.
Want the best hotel offers, deals, and booking details?
Read more 👉 traveltodubai.ae/uae-resident-s…
#DubaiStaycation #UAEResidents #DubaiHotels #StaycationDeals #VisitDubai 🌴✨
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Tech Alex retweetledi

Most people who say “AI will replace developers”
have never actually built a real product.
Coding is the easy part.
The real work is:
• Clearly understanding the problem
• Designing a solid system
• Handling unexpected edge cases
• Debugging strange, real-world issues
• Making things run smoothly in production
• Adapting to constant changes and ambiguity
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@alexcloudstar Same in PR. Anyone can write a pitch. Knowing what journalists actually want to write? That's the real skill. Execution vs. expertise matters everywhere.
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