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Terrence | Google Ads
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Terrence | Google Ads
@terrence_ads
Helping Businesses Scale Profitably with Google Ads
terrence scales ads Katılım Kasım 2024
90 Takip Edilen109 Takipçiler

@sharoonthomas I sent you a DM Sharoon about a specific inventory scenario I'm trying to figure out with Fulfil.
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For most DTC brands, a 3PL is the right answer, but "most" isn't all.
Here's what I've seen when it makes sense to:
(1) US manufactures (even assembly). The capital is already spent. Your team already touches inventory. Shipping out is the last (smaller) step of what you're already doing.
(2) Has retail stores. You're already managing store inventory and DC-to-store flow. You have to be good at supply chain anyway. Also, 3PLs consistently suck at cross-docking.
(3) You personalize almost every order. Engraving, monogramming, on-demand print, custom assembly. 3PLs are built for SKU-based picking, not per-order build.
(4) Apparel brands. SKU counts get into the thousands once you factor size and color. You're the customer 3PLs don't want. Too many bins. Too much returns processing. You'll get deprioritized at peak.
(5) Hazmat. Sounds like something huge, but it's perfumes, candles, aerosols, supplements with alcohol, lithium battery electronics. Most 3PLs won't take you. The ones that will require certified staff, segregated storage, and carrier pre-approval.
(6) Furniture, fitness equipment, anything over ~50 lbs. Dimensional weight surcharges and freight class issues mean you're already paying premium rates. You're better if you own the dock, LTL relationships. lift-gates.
(7) Frozen food, fresh meal kits, temperature-controlled supplements. The 3PLs that handle this are few and expensive. You're probably already running your own freezer and tight ship windows.
And sometimes....
(8) Subscription with predictable volume. Same boxes, same cadence. Carriers will give you rates a 3PL can't get on your volume alone. Heck, even Amazon Shipping will actively want your business.
(9) You're big enough. Past a certain volume, you can hire the ops talent (ex-Amazon's great), negotiate the carrier contracts, and run the WMS yourself. The 3PL margin you were paying becomes your margin. Most brands never get here.
If none of these describe you, outsource.
One caveat that overrides all of this: Don't run a warehouse if you don't have an experienced/strong ops leader. Fastest way to suck at it.
Sean Frank@Seanfrank
Counter point: Running a warehouse IS NOT THRILLING OR SEDUCTIVE it sucks and you should try to not do it unless you have too
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Want to scale profitably with Google Ads? Book a call with me👇
truadstech.webflow.io
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This is the difference between someone spending $200/day vs $50/day on Google Ads:
$200/day advertiser:
• They get enough impressions fast to actually see patterns.
• They spot irrelevant traffic early and adjust targeting quickly.
•They get enough clicks to:
- review search terms properly
- see what’s actually converting
iterate weekly (even daily)
- They collect conversions faster → which lets them move into smart bidding sooner.
And that matters because smart bidding only works when Google has data to learn from.
So they train the algorithm faster.
$50/day advertiser:
• They barely get enough impressions to see clear patterns, so they’re guessing more than optimizing.
• Search term data comes in slowly, so:
- decisions take longer
- feedback loops are slower
- optimizations are delayed
- Conversions trickle in, which means:
• slower transition to smart bidding
• slower algorithm learning
• slower scaling potential
And they stay stuck in “testing mode” for longer.
The main difference between these two people is simple
THEY ARE GOING TO MAKE A LOT MORE MONEY THAN YOU FASTER
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@andi_losing Very beautiful. My dream country to go to.
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Can somebody tell me why the fuck my stores keep getting shut down… new store, few days old, gets a few sales… BANG! BANNED wtf @ShopifySupport

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@quinnslcm Brooo. You sure did look like a lady there lmao and the resemblance is gone
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@jmbynx This "maxxing" stuff is getting outa hand
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Just this week, I have landed 7 jobs from my truck and trailer wrap.
- 5 from neighbors seeing me while I was on their street.
- 2 from people driving next to me.
(This was an outlier week, but I usually get at least 1 job a week from them.)
These wraps have paid for themselves 3-5x over in less than a year.

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That's why I never skip your YT videos cos they are always a gem on outreach.
Your method: provide value upfront other than saying "hey can I send it"
Identify a clear problem that's making them lose money or something they care about and provide the solution to it
I've used this and gotten positive responses and I also DMed you Shan. And it's not the typical outreach messages you get
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A friend DM’d me the other day complaining about pitches landing in his inbox.
Every single one sounded the same.
“I have an amazing opportunity for you…”
“This is perfect for your niche.”
“Can I send you a 2-minute Loom video?”
He told me he couldn’t tell the difference among the people reaching out.
Every message read as if it were written using the same template.
None of them had done research on his actual business before reaching out.
Most agency owners are playing “the numbers game…”
You can’t walk up to 30 people and say the exact same thing and expect any of them to say yes.
Your approach has to change based on:
> Who you’re speaking with
> What problems they have
> What level they operate at
A startup founder trying to get his first few customers needs to hear something completely different from an established brand looking to optimize their ads.
So if you’re not adapting your messaging to the person on the other end, your message is sitting in their inbox right next to every other agency owner who copied the same script from the same course.
Agency owners who actually sign clients:
> Research the specific person before reaching out.
> Change the way they present themselves based on who they’re talking to.
> Show their method upfront rather than hiding behind a vague promise until the prospect gets on a call.
Signing real clients has always been about having the skill to adapt, the discipline to prepare, and the willingness to show your hand before asking for anything in return.
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This is Cole. Cole is the founding member of the StefanBrain Team. He’s 23 years old. I hired him a little over 3 months ago. Within a month he’d moved from NY to South Florida to work with me in person. Now he comes to my home and works out of my office every single day.
Cole is very smart. He doesn’t have a dev background but has learned a ton about coding/dev/infra/architecture. He is constantly learning and highly curious. He works very fast to ship new features in StefanBrain.
Cole is making over $10k per month base. Cole is getting vested equity in StefanBrain. Cole is getting at least 20% of any info products or even physical product brands he helps me spin-up using StefanBrain.
Cole is becoming well known and developing relationships with the biggest business owners in the world of DTC. Cole’s future is very, very bright.
Cole is a beast and I am very grateful that I found him.
Are you like Cole?
Most people are not.
But if you think you are, then I want to hire you too. Hit me up. Tell me about yourself. Help me see it.

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