tess lee

@taylor_zanke Thrilled about the potential impact of the Apple Vision Pro on digital marketing strategies. Its immersive capabilities and enhanced product interactions, marketers have an exciting new platform to engage audiences. #MKTG475

While we are on the topic of what the possibilities are for the future marketing world. Here is an article on what the Apple Vision Pro Virtual Reality Device means for the marketing world. #MKTG475 blog.push.fm/13679/explorin…

@griffithbihun Vertical video ads on X are so interesting to see. With 100 million daily users tuning in, it's clear where the trend is heading. It looks like there are new advertising possibilities upcoming! #MKTG475

X is implementing vertical video ads within its video feed, as 100 million users engage with vertical video daily. It aims to offer a full-screen, sound-on ad experience, claiming high engagement rates. X now want to emphasize a "video-first" approach. #MKTG475

@blairadowler I think the future of social media marketing will be videos, personalization, and short-form content. I also think technology and social media integration will deepen, shaping how we connect, consume content, interact with brands. #MKTG475

#MKTG475 Spring '24-1 Q5⃣: Wow - it's our final ❌ discussion!🤯 We've talked about strategies, mishaps and great content. Now, let's chat about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🕹️

In 2024, social media marketers face AI-driven transformations, heightened privacy concerns, and the end of cookies. Navigating platform proliferation and staying innovative are current keys for success! #MKTG475 socialmediatoday.com/news/social-me…

@CDursa It's great to see that Snapchat's new campaign asserts its departure from traditional social media, focusing on authentic connection over follower counts. This is a bold move for the platform to isolate itself from category. #MKTG475

Snapchat is letting us know that it is not a normal social media. I’d argue it is with the ability to still follow celebrities and the posts seen in the discover page. Thoughts? #MKTG475 marketingweek.com/social-media-s…

@sarah_law6 Even as Facebook commemorates its 20th anniversary, it's cool to see how their resilience is still prominent with over 3 billion monthly users. It showcases its cultural significance, evolving with trends and AI-driven content. #MKTG475

Welcome to Facebook, the biggest social media platform to date! After 20 years of usage, the social media platform continues to grow each and every day. Today, Facebook remains the largest social media platform with over 3 billion monthly users. #mktg475 socialmediatoday.com/news/facebook-…

Qustodio's report reveals TikTok's dominance among teens, with kids spending nearly 2 hours daily on the platform. Instagram follows, while Snapchat remains key for connectivity. The rise of AI tools among youth becoming more prominent. #MKTG475 socialmediatoday.com/news/new-repor…

@blairadowler The latest tweet shared by Duolingo on Twitter is engaging with its modern humor. I liked the tweet, appreciating their adaptability to current trends. Duolingo's adept social media strategy notably resonates with their primary demographic, the younger generations. #MKTG475

#MKTG475 Spring '24-1 Q4⃣ : Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀

@katiepattrson Traditional vs. modern marketing is incredibly fascinating! Traditional methods offer broad reach but come with high costs and limited tracking, while modern tactics provide cost-effective campaigns with real-time analytics but face challenges in standing out online. #MKTG47

This is an excellent, quick read for anyone interested in learning how traditional and modern marketing differs and can affect what strategies companies use for their campaigns! #mktg475 theearthawards.org/traditional-vs…

@sarah_law6 I think it is incredibly disappointing to hear that TikTok will be losing music from Universal Music Group artists like Taylor Swift, Drake, and Billie Eilish. It definitely changes the vibe of the app from a user standpoint. I expect great backlash for the platform. #MKTG475

New month, new changes! On February 1, all songs from artists under Universal Music Group will be removed from TikTok. This includes music from popular artists such as Taylor Swift, Drake, and Billie Eilish. How do you feel about this change? #mktg475 socialmediatoday.com/news/universal…

BeReal introduces new feeds for celebrities and brands, aiming to revitalize user engagement. The update features "RealPeople" and "RealBrands" feeds. Will these new features reignite interest in the platform? #MKTG475 socialmediatoday.com/news/bereal-ad…

@blairadowler Despite its prominence, I feel that Facebook's social media strategy has stumbled due to privacy breaches, misinformation, and biased content. These controversies have undermined user trust and highlight the platform's need for transparency and accountability #MKTG475

#MKTG475 Spring '24-1 Q3⃣: Like us all, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, "What if this fails?" What brand/company do you feel misses the mark with social media? Why? What should it change? 📷⚠️❌

@sarah_law6 I think the 30-minute upload option opens up new creative possibilities for content creators. While some may enjoy the longer content, I do think there is a question of whether it aligns with TikTok's fast-paced platform. It'll be interesting to see how users respond. #MKTG475

15 seconds, 5 minutes, then 10, what's next? Well, TikTok is introducing the idea of letting its creators make videos that are 30 minutes long. Do you think adding a 30-minute feature is a good addition to TikTok or will it have negative effects? #mktg475 socialmediatoday.com/news/tiktoks-t…

@griffithbihun It is indeed exciting to see new updates from WhatsApp! In-stream polls, voice notes, and sharing channel posts as personal status updates add more creative engagement options and is a strategic move as well. #MKTG475

WhatsApp has introduced new features for Channels, including in-stream polls for group engagement, voice notes for creative updates, and the ability to share public Channel posts as personal Status updates. Read more about this new update and more here! #MKTG475

Snapchat introduces Bitmoji pets for Snapchat+ subscribers, enabling users to create customizable digital pets on the Snap Map. The AI-powered feature expands generative AI capacity in profile images and chat, raising questions about its impact on the social experience. #MKTG475

@blairadowler I say Rare Beauty has an effective social media strategy with an authentic and inclusive approach on Instagram and Twitter! They often include engaging visuals, influencer collabs, and interactive campaigns which enables to them to create a strong consumer connection. #MKTG475

#MKTG475 Spring '24-1 Q2⃣: It's all about strategy this week. Tell us about a brand you think has a spot-on or overall effective social media strategy and why. What platforms do they use? Why do they work? (People - influencers, reality stars, etc. - also have personal brands!)🤳

@chase_valente Hey Chase! I love the idea of sharing a BTS of your work process or current project on LinkedIn. It adds a personal touch and uniqueness to your profile. In the age of social media, engagement is essential and most definitely necessary! #MKTG475

@griffithbihun I agree! Meta remains committed to their metaverse journey. I enjoy how Nicola Mendelsohn outlines a patient, decade-long roadmap for its full realization. The increasing engagement of kids in virtual worlds is signaling a transformative future for diverse interactions. #MKTG475

Meta's focus on the metaverse isn't fading. Despite recent silence, Meta sees the metaverse as a long-term bet, targeting younger users in gaming worlds. Recent developments hint at progress, urging consideration for AR/VR education & AI investment. #MKTG475

socialmediatoday.com/news/openai-la… #MKTG475

OpenAI's GPT Store elevates ChatGPT, providing specialized tools for diverse tasks. Community-driven innovation shines in custom apps for writing, programming, etc. The impending GPT builder revenue program adds depth, acknowledging and incentivizing creators. #MKTG475