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@HarperJack15 Hey Harper! Awesome move by LinkedIn! This new media planning feature promises invaluable data insights for companies, optimizing brand campaigns. Excited to see what comes of this! #MKTG475

LinkedIn adding a new feature for media planning that will provide data from the platform to assist companies with media strategies and user engagement. Will help forecast reach and predict frequency of brand campaigns before they happen.#mktg475 socialmediatoday.com/news/linkedin-…

@sarah_law6 Hey Sarah! Absolutely! Gemini is the perfect name for Google's updated AI chatbot, reflecting its dual nature and the advancements it brings. So excited to see how this pans out! #MKTG475

Welcoming Gemini! Google has just announced the revampment of its AI chatbot tool. Previously known as 'Bard', the AI tool now goes by the name of 'Gemini'. This name change is just one of many advancements made to the chatbot system. #mktg475 socialmediatoday.com/news/google-la…

@blairadowler The future of social media will likely be immersive, AI-driven, and focused on personalized experiences, fostering deeper connections and engagement. AR integration may redefine social interaction, blurring the lines between digital and physical realities. #MKTG475

#MKTG475 Spring '24-1 Q5⃣: Wow - it's our final ❌ discussion!🤯 We've talked about strategies, mishaps and great content. Now, let's chat about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🕹️

X is implementing vertical video ads within its video feed, as 100 million users engage with vertical video daily. It aims to offer a full-screen, sound-on ad experience, claiming high engagement rates. X now want to emphasize a "video-first" approach. #MKTG475

@CDursa It's awesome to see Snapchat's mew campaign declaring its break from the norm of traditional social media, prioritizing genuine connections over mere follower counts. #MKTG475

Snapchat is letting us know that it is not a normal social media. I’d argue it is with the ability to still follow celebrities and the posts seen in the discover page. Thoughts? #MKTG475 marketingweek.com/social-media-s…

@sarah_law6 Even after 2 decades, Facebook's still going strong, hitting 3 billion monthly users. It's awesome to see how it keeps up with the times, riding trends and putting out innovative AI-powered content. #MKTG475

Welcome to Facebook, the biggest social media platform to date! After 20 years of usage, the social media platform continues to grow each and every day. Today, Facebook remains the largest social media platform with over 3 billion monthly users. #mktg475 socialmediatoday.com/news/facebook-…

Universal Music Group pulled its music from TikTok on 2/1 due to failed negotiations over compensation and AI usage. This impacts both parties and could lead to future talks, but users should expect some favorite tunes to vanish from the app, causing frustration. #MKTG475

@blairadowler This reel by Hilton I saw as an ad on my Discover page on Instagram and thought it was really unique. Because the past year has been huge for “concert-ing”, this commercial is great for tapping into this trend and really making use of it! #MKTG475 instagram.com/reel/C27uQ87MH…

#MKTG475 Spring '24-1 Q4⃣ : Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀

@katiepattrson Hi Katie! The comparison between these two types of marketing is super interesting! The comparison on which does the best in the market today would be fascinating to examine. Loved this article! #MKTG475

This is an excellent, quick read for anyone interested in learning how traditional and modern marketing differs and can affect what strategies companies use for their campaigns! #mktg475 theearthawards.org/traditional-vs…

@tesslee375 Hi Tess! This is so interesting! While I know BeReal had its moment, it is interesting to see the changes it is making in order to stay relevant in today’s social media world. I can’t wait to see what the platform evolves into - seems like exciting times ahead! #MKTG475

BeReal introduces new feeds for celebrities and brands, aiming to revitalize user engagement. The update features "RealPeople" and "RealBrands" feeds. Will these new features reignite interest in the platform? #MKTG475 socialmediatoday.com/news/bereal-ad…

Google has introduced new generative AI features for Chrome, expanding wallpapers, adding a writing assistant, and suggesting topic groups for open tabs. These updates aim to enhance user experience and demonstrate a practical use of generative. Excited times ahead! #MKTG475

@blairadowler I think Old Navy misses the mark with marketing. Because this is such an established brand, they seem to be stuck in their ways and not evolving with the current market. This could largely be attributed to the fact that they used to see success with this same style. #MKTG475

#MKTG475 Spring '24-1 Q3⃣: Like us all, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, "What if this fails?" What brand/company do you feel misses the mark with social media? Why? What should it change? 📷⚠️❌

@sarah_law6 I think the 30 minute option opens an entire new possibility of content on the app. They are definitely trying to pull some of those past YouTube lovers into their fan base. I think it would be really cool to see how people can adapt their content to this new feature! #MKTG475

15 seconds, 5 minutes, then 10, what's next? Well, TikTok is introducing the idea of letting its creators make videos that are 30 minutes long. Do you think adding a 30-minute feature is a good addition to TikTok or will it have negative effects? #mktg475 socialmediatoday.com/news/tiktoks-t…

@tesslee375 Hi Tess! I think this is awesome! Snapchat is always coming up with new and innovative ideas for their app. They have been around for awhile now so it is crucial for them to keep advancing and changing with the trends and technology around us! #MKTG475

Snapchat introduces Bitmoji pets for Snapchat+ subscribers, enabling users to create customizable digital pets on the Snap Map. The AI-powered feature expands generative AI capacity in profile images and chat, raising questions about its impact on the social experience. #MKTG475

WhatsApp has introduced new features for Channels, including in-stream polls for group engagement, voice notes for creative updates, and the ability to share public Channel posts as personal Status updates. Read more about this new update and more here! #MKTG475

@blairadowler I think Duolingo has an awesome social media strategy. They really emphasize trends on the platform they are using & add a good bit of humor into their posts! On TikTok & IG, they stay current with popular videos on the app & are always engaging with their viewers! #MKTG465

#MKTG475 Spring '24-1 Q2⃣: It's all about strategy this week. Tell us about a brand you think has a spot-on or overall effective social media strategy and why. What platforms do they use? Why do they work? (People - influencers, reality stars, etc. - also have personal brands!)🤳