Tamara Grominsky

The best product marketers don't join a company for the product. They join to solve a problem they care about for a market that matters. If you're obsessed with the customer problem and target market, you'll fall in love with the product too. Customer > Product

it's not about your product, it's about your customer. Who are they? Where do they hang out? What problems are they struggling with? What's most important to them? If you can't answer these questions, you'll never be able to bring a differentiated product to market.

Understanding your high-value customer segments is your greatest competitive advantage. Identify them. Listen to them. Build for them. Repeat.

Friendly reminder: 💸 Learning pricing is hard 🗺 Learning segmentation is hard 📈 Learning business casing is hard 📝 Learning copywriting is hard 👯‍♀️ Learning how to influence is hard But, persistence and perseverance are always rewarded. You've got this, keep going ✨

Underrated marketing skill: Customer conversations 💬 Product? Marketing? Both crumble without knowing your audience's pains and gains. The fix? 🛠️ Ask targeted questions and tune in to their answers. It's that simple.

Conviction is such a necessary part of doing #categorydesign well. You can't evangelize a future you don't believe in.

@yoni_solomon I’ve always agreed with this. I think Chief Growth Officer and Chief Strategy Officer are also likely options.

The deeper I go into the Product Marketing, the less I see CMO as the career path. We live in the middle of Product, Marketing, & Sales = CRO, COO, CEO make way more sense. Perhaps it’s a role yet to be defined: Customer Officer? Go-to-Market Officer? 🤔 #marketing #saas

@TysonQuick @unbounce @Instapage It’s actually the inverse. Instead of paying for limits or features they don’t need, our pricing is tied directly to the value they’re *actually getting* from the platform. Now the onus is on us—if our customers don't grow, neither do we. See ➡️ bit.ly/2YssFn2

📣 BIG NEWS! We’re launching new pricing that’s directly tied to what you value most: conversions. 🤩 Our new flexible plans support you throughout your business’s growth & give you the tools you need to consistently create 🔥 marketing (+ a new *cheaper* entry-level plan!). ⬇️

@TysonQuick @unbounce It’s actually the inverse. Instead of paying for limits or features they don’t need, our pricing is tied directly to the value they’re *actually getting* from the platform. Now the onus is on us—if our customers don't grow, neither do we. See ➡️ bit.ly/2YssFn2

Today we announced @unbounce Conversion Intelligence! What is Conversion Intelligence? It’s the pairing of your marketing expertise with AI insights to create and optimize the highest-converting campaigns possible. It’s you, and your marketing know-how, augmented by machines.

I caught up with the @PMMalliance to chat about how to empower your PMM team to own customer segmentation - no data analysts or fancy software required!

@nscalice As a non-designer, I could not live without @canva!

What was the number one #marketingtool you used last year?

Howdy marketers and conversion pros! I'd love it if you could share a few insights with us for our new conversion benchmark report.

My first book of the year is The Four Tendencies by @gretchenrubin. Turns out, I'm an Upholder. Everything now makes so much sense. #amreading

@araskin In my experience, most PMMs would rather go on to growth or strategy c-levels roles as opposed to the CMO track. But it depends on the org’s structure

I have a belief, based purely on anecdotal evidence, that product marketers (in mktg depts) tend to get passed over for CMO promotion in favor of other marketing practitioners (brand identity, demand gen, etc). There are exceptions I’m sure, but am I wrong about the pattern?

With data from over 800,000,000 conversions, @unbounce is hard at work to deliver fresh insights in our 2020 Conversion Benchmark report! We’d love for the report to represent our community. If you have 5 minutes please take the survey bit.ly/2EkvUSF

@PMMalliance @PMMalliance Counting down the days until the NYC event!

If you're planning on hitting up a product marketing event this year, if you haven't already, check out which cities the Product Marketing Summit's travelling to in 2020: pmmalliance.co/362EQrW We've been, we've seen, we recommend. #productmarketing #events

Curiosity is critical to your success as a product marketer. What other skills are you working on in 2020? #PMM #careergoals

@unbounce just hit a huge milestone and achieved our @MinervaBC pledge to reach gender parity 🙌 The impact? Increased #diversity that features unique perspectives and helps us bring innovative products to market. buff.ly/2Edd3J2 #womenintech #productmarketing

In 2019 we’ve reached consensus that Product Marketing and Product Management are two halves of a whole. Does this mean Product Marketing will reach pay equity with PM in 2020? Here are 4 trends I'm predicting for the new year: buff.ly/2RQBVOE #productmarketing