Back from vacation and diving into the biggest stories in marketing, AI, and e-commerce.
This week on ADSN, @DanielDruger and @JamesBorow unpack why every digital company is becoming a marketing company, the launch of X Money, Meta's latest AI moves, Claude's new Slack integration, and the viral Cannes stunt that earned 10 million Instagram views on a tiny budget.
Listen now!
open.spotify.com/episode/4u528b…
ALERT: @Walmart Connect continues its battle for ads dominance by promoting Brett Wein as their new VP of Food. This comes on the heels of their billion dollar+ acquisition of @vibedotco
TLDR: Walmart is not messing around when it comes to ads. More on this and how @amazon is expected to react on next week's @The_ADSN.
JB highlighted Justin Mars's take that a new class of tech companies will resemble hedge funds — tiny teams with massive leverage through AI agents. Revenue and profit per employee through the roof.
AppLovin is already proving this. There's huge alpha in finding overvalued companies and launching leaner competing versions built for the AI era.
open.spotify.com/episode/0iWEjr…@jwmares@JamesBorow@DanielDruger
Everyone's flooding the zone to show up in LLMs. But awareness is not the same as reputation. We saw the same thing in early search — everyone wanted #1, any press was good press. Then reputation won. Same thing is about to happen with AI.
open.spotify.com/episode/0iWEjr…@CristinCulver@JamesBorow@DanielDruger
Anthropic dropped an influencer ad for Claude with RPN. Beautiful. Humanizes AI. Doesn't feel like an ad.
But when you have unlimited money and AI models helping you storyboard — should we actually be impressed? The art is good. The playing field isn't level.
open.spotify.com/episode/7u6Chy…@jameygannon@JamesBorow@DanielDruger
Substack is app-walling content and forcing readers into their ecosystem. Beehive says own your audience completely.
For newsletters where email = identity, audience portability isn't a feature — it's survival. Betting on Beehive.
open.spotify.com/episode/7u6Chy…@LetterlandLIVE@DanielDruger@JamesBorow
ChatGPT is becoming the Facebook blue app. Build apps inside, buy ads to promote them. If you're hacking ChatGPT to drive traffic to your website, you're playing the wrong game. Build natively. People who embrace the platform risk now win.
open.spotify.com/episode/7u6Chy…@thirdmetax@JamesBorow@DanielDruger
Everyone can build apps now. That's the problem.
Nobody has distribution, nobody can pay for it, and the creative genius to go viral is almost non-existent. It's the YouTubefication of software. Whoever becomes the Mr. Beast of vibe-coded apps wins.
open.spotify.com/episode/7u6Chy…@levelsio@JamesBorow@DanielDruger
Alphabet raising $80B with Berkshire in for $10B. The compute story is obvious. The real play is sucking capital out of the system before SpaceX, Anthropic, and
OpenAI IPO. In a non-ZIRP world, that's hundreds of billions your competitors can't access.
open.spotify.com/episode/7u6Chy…@rohanpaul_ai@DanielDruger@JamesBorow
A retired accountant named Kumar posted one Instagram video — no product, no reveal — and picked up 300K followers overnight.
Gen Z is calling him Unc and saying he has aura. This is what organic distribution actually looks like.
open.spotify.com/episode/7u6Chy…@JamesBorow@DanielDruger
AI is making creation abundant. Attention is becoming scarce.
This week, Daniel and James discuss Alphabet's $80B raise, SpaceX IPO speculation, ChatGPT's growing platform ambitions, Apple's AI strategy, and the battle over who owns the audience in the next era of the internet.
🎧 New episode out now
open.spotify.com/episode/7u6Chy…@DanielDruger@JamesBorow
Everyone's talking about OpenAI ads.
Meanwhile:
• AI is helping unlock major medical breakthroughs
• A law firm is spending $500M to build its own AI platform
• Vertical video is becoming a $150B business
• Meta wants AI hanging around your neck
@DanielDruger and @JamesBorow connect the dots on this week's ADSN Rundown.
The future is getting weird. Watch more!
youtu.be/U8DZo_POxZs