Matthew Bell retweetledi
Matthew Bell
5K posts

Matthew Bell
@theloanadvisory
🏡Author of The Borrow Better way🗞️ Empowering Financial Advisors to serve their clients 🏦 Reverse mortgage and All In One expert 👇Webinars, Contact
Southlake, TX Katılım Aralık 2010
362 Takip Edilen304 Takipçiler

The clients pay 2% into the HUD insurance fund to protect lenders from being upside down. To me, if I’m 62 or older and I can pay 2% to never have to worry about a mortgage payment and my heirs aren’t on the hook for negative equity. Seems a small price to pay. The federal government makes money on that. They aren’t using tax payer revenue for it.
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I've never understood why the US Gov't insures reverse mortgages. A client of mine is interested in purchasing a home that was listed as a "Short-Sale", currently on the market for $760,000. Check out the loan information.
I guess if you time the market well, and do a reverse when markets are frothy, you can really win out in the end. This is in an area of DC where values have dropped by about 20%-30% since 2020.

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Meta Ads MCP just launched and it's TRULY insane.
i used to spend years logging into accounts. exporting CSVs. analyzing data across platforms.
now i control, optimize, and report on every client account - all in the same Claude chat.
so i documented the ENTIRE playbook.
covering our EXACT:
→ setup guide:
claude OAuth in 5 steps OR Claude Code config if managing multiple accounts
→ naming architecture:
letting Claude parse your account structure without manual context
→ daily 5-minute briefing prompt:
account health, top performers, underperformers, anomalies, recommended actions
→ weekly deep-dive:
90 minutes of spreadsheet work down to 8 minutes
→ campaign creation
from scratch through natural language - no Ads Manager
→ signal diagnostics:
pixel health, CAPI status, dataset quality
→ budget reallocation
ran this for a client, saw a 31% revenue increase at the same budget
→ creative fatigue detection:
frequency + CTR trend analysis across all active ads
→ monthly reporting:
3-4 hours down to 12 minutes
→ multi-account time math:
from 16-24 hours/week to under 3 hours
this is the exact infrastructure i wish i had from day one - built after managing +$1M/mo in ad spend across our clients at my meta ads agency
and for 24h, EVERYTHING can be yours for free
like + comment "MCP" and i'll send it over
(must be following + RT for priority access)
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Claude and Codex can "steal" your competitors’ traffic
-Tired of them dominating all money keywords? Solved.
-Tired of not knowing what they rank for?
Solved.
-Tired of missing the high-volume gaps they ignore? Solved.
You just install a SKILL and you're ready to roll.
Can run automated daily scans on a schedule
Comment "RANK" and I'll send it!
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@codyschneider Saving this and making a 12 month plan to manifest it
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you need to making digital gravity
what is digital gravity
you ever had a sales call where the prospect's like "I'm seeing you everywhere"
that's digital gravity
here's how to actually do it with AI agents for marketing
you need to build digital mass
think about how gravity actually works
the earth is bigger than the moon so the moon orbits the earth
the sun is bigger than the earth so the earth orbits the sun
your brand works the same way online
the more mass you have the more things get pulled into your orbit
prospects, backlinks, mentions, traffic, inbound leads
all of it starts orbiting you if you build enough mass
so what is digital mass
it's your sphere of influence on the internet
content that answers questions
tools people use
brand that shows up everywhere your buyer looks
the problem is most companies have massive real world reputations and zero digital presence
publicly traded company, 500 employees, 20 year history
google them and there's nothing
you have to teach the internet you're big
the internet doesn't know your reputation it only knows your footprint
here's the playbook
layer 1 is brand
make the internet understand who you are and why you exist
search engines, social, everywhere — you're teaching robots and humans the same thing
layer 2 is product
answer every question your buyer has about what you do
text, video, audio — every format because different people consume differently
layer 3 is industry
answer the high level questions that aren't directly about your product but are about your space
this is where you start pulling in people who don't know they need you yet
now here's where AI agents change the math
the old model was you needed a 10 person content team to build real mass
the new model is one person with an agent stack can produce the same volume
take one insight — a single idea worth sharing
run it through an agent that explodes it into 40 pieces of content
linkedin, twitter, youtube short, blog post, newsletter, podcast clip
same core idea, different containers, different surfaces
now you're answering questions at every layer simultaneously
brand, product, industry — all being fed by one content engine running in the background
what does this look like in practice
you record a 10 minute video explaining something you figured out this week
agent transcribes it, pulls clips, writes the linkedin post, the tweet thread, the blog version
it's scheduled and out by tomorrow morning
you do that 3x a week
in 6 months you have 500+ pieces of content across every surface your buyer touches
your competitors have a website and a linkedin they post on once a month
when someone in your ICP googles a problem you solve — you're there
when they search youtube — you're there
when they scroll linkedin — you're there
when their colleague mentions it in slack — someone drops your link
that's digital gravity
it's not a funnel it's an orbit
funnels create linear growth
gravity creates compounding growth
the sales call changes completely
instead of "who are you guys" you get "yeah i've been following you for a while"
that shift is worth more than any ad budget you'll ever spend
build the mass first
everything else gets easier
and build these AI agents for marketing with Graphed .com
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@KillaKreww Brother this is what God tells us. In Christ I am pleased with you. His record becomes our record and our record is out in christs shoulders. He gives new stories. Stories you’d never write.
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linkedin ads 101 this playbook is what is working right now at this very moment
make downloadable assets like notion documents, PDF, free class etc and then publish organic posts with like and comment for access
let this organically get reach for real social proof
but the most important principal is every person engages, that's buyer signal to start cold outbound to them
after organic engagement, then you boost those organic posts as thought leadership ads, optimizing for engagemtns
and you're targeting anyone who has visited your website
so every time they login to LI they are seeing your ads indefinitely
they engage, they're now a lead
finally you need to build an AI agent that every day is checking these ads for for new engagers and commenters
those ads are the same URL
those profiles, you're are going to do cold outbound to them too
so you take the LinkedIn profile, you find the email of the person and you cold email them with your offer
and then you set up a LinkedIn DM automation to the same people also
and then you have an agent that's also running the LinkedIn ads via API, optimizing for the cheapest engagement
the decisions it is making is based on data warehouse it is writing SQL to to have accurate analytics data
and if you want this lmk below
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I put the entire Claude Routines Playbook into ONE Notion doc.
8 sections. No fluff.
- What routines actually are and how they replace n8n: same event fires, Claude reads natural language instructions, output lands in Slack or your CRM without a single drag-and-drop node built
- Full routine setup in under 5 minutes: name, description as a numbered SOP, model selection, environment config, trigger, and connectors all from one screen
- The three trigger types and when to use each: schedule for fixed cadence workflows, API call for passing data payloads from Claude Code, webhook for firing automatically when Fireflies finishes a transcript or a prospect signs a proposal
- How to connect Gmail, Slack, and every other tool via OAuth once and reference them by name in every routine prompt forever
- How to write a routine prompt that works every time without you watching: numbered SOP structure, explicit finish line, named connectors, and the three things that make outputs unpredictable
- Three production routines worth stealing: daily inbox drafter running at 5:10am, transcript to proposal firing from a Fireflies webhook, and a field monitor sending signal digests to Slack in under 2 minutes of setup
- How to convert any existing n8n workflow into a routine by pasting the JSON into Claude Code and letting it translate the node chain into a natural language prompt automatically
- The decision rule for routines vs n8n: when to build new, when to convert, and when high-frequency mechanical workflows should stay exactly where they are
This is the setup I would have KILLED for before spending hours building n8n node chains for workflows that should have taken 5 minutes to describe in plain language and wire to a connector.
Like + comment "ROUTINES" and I'll send it over
(must be connected for priority access)

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I use Claude to build winning Meta ad creative from scratch.
I put together my Meta Creative Research Vault (below)
Claude is BY FAR the best tool for extracting angles, writing hooks, and briefing creators.
I use my customer data combined with my prompts to go from zero to a full creative brief in under an hour.
My prompts replace an entire research team.
I compiled ALL my Claude prompts into one vault:
● Customer Review Angle Extraction Prompt
● Reddit ICP Pain Point Mining Prompt
● Hook Writing Prompt (5 variations from one angle)
● Awareness Level Mapping Prompt
● UGC Creator Brief Generator Prompt
● Winning Ad Breakdown Prompt
● Competitor Ad Analysis Prompt
● Post-Purchase Survey Question Generator
● Angle Bank Builder Prompt
● Full Funnel Creative Strategy Prompt
Want access?
→ Comment "Meta"
→ Follow me and I'll DM you the vault

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@24tog Sounds like a husband just letting his wife win the argument.
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@walls_jason1 @realeliasp Same here. 21 year mortgage officer. Knew what I wanted. Never had $500k to drop on dev teams. Now my cto is asking me how I’ve built a complete system in 3 months never knowing what terminal was prior to February
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Three Anthropic announcements today:
Claude Cowork for all paid users
Smarter, cheaper AI agents
Monitor tool in Claude Code
I pulled wire for 12 years before I wrote a line of code in 2025.
Now I'm a Claude Community Ambassador with a production SaaS doing NEC electrical load calculations and AI panel analysis. Real customers. Real revenue.
Every tool drop makes the gap between "I have an idea" and "it's live with paying customers" smaller.
The next wave of founders won't come from Stanford.
They'll come from the job site.
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@kevinrose @claudeai @NotebookLM Can NBLLM do these videos on any topic that I give it comprehensive knowledge on?
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So, @claudeai managed agents is out -- I took all the technical documentation and dumped it into @NotebookLM to create this video. I hope it's helpful. 🙏
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@alliekmiller I wish there was a way for code terminal to ping cowork and tell it to do something so I can stop pasting code to chat and chat to code.
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Give me one minute, and I’ll improve your Claude Code experience immediately.
This is the first skill I built.
And it’s the skill I use most often.
*drumroll*
It’s a SCREENSHOT skill. And honestly, I’m shocked Anthropic hasn’t built this functionality into Claude Code itself.
Claude has access 🔑
But Claude needs EYES 👁️
Here’s what you’re going to do:
1) locate what folder all your screenshots go to (and if it’s your desktop, you’re a maniac, change it). Mine goes to a folder on my desktop called “organized screenshots”
2) prompt Claude Code with the following:
Build me a skill called ‘/ss’ that lists out the files in from newest to oldest, and grabs the newest. This is how I will speak to you visually. I also want an argument for the screenshot count - if I type ‘/ss 4’, you should grab the four most recent screenshots in that folder. If I type no number after ‘ss’ then only grab the most recent screenshot. Then, whatever follows after that argument is the action I want you to take. ‘/ss huh’ means I need you to explain the screenshots’ content to me. ‘/ss 3 make infographic plz’ means I need you to grab the last 3 screenshots and use their content to make me a unified infographic. ‘/ss fix’ likely means that I’m screenshotting an error message in code we’re building out and I need you to understand the error message, figure out the bug, and edit the code to fix it. Or, if we’re in the middle of a front end design project, it might mean the design has an error (like overlapping text) to fix. ‘/ss do this’ likely means that I screenshotted a smart thing someone did online and I want us to learn from it and do the same and remix it so it’s the most goal-oriented outcome for me based on what you know about me
3) let it build you the skill
4) go on X
5) scroll through your feed and screenshot one thing you find valuable
6) open a new terminal and prompt Claude with “/ss” + “do this” or “explain” or “turn this into an infographic”
7) enjoy - you just gave Claude eyes 🎉
Let me know how it goes. Again, this is my most used Claude Code skill by a landslide and easily saves me an hour a week.
Cc @bcherny @trq212

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Claude just made cold email ops fully autonomous.
And most people running Instantly or Smartlead have no idea this exists.
Here is what cold email used to look like:
- You wrote copy with AI
- You logged into your sending tool manually
- You checked metrics yourself
- You made changes by hand
Here is what it looks like now:
- Claude logs in
- Claude checks performance
- Claude makes changes
- You review the results
With Computer Use, Claude can see your screen, move your mouse, click buttons, navigate dashboards, and update live campaigns.
For cold email, that means Claude can:
→ Pause sequences under 1% reply rate after 500 sends
→ Increase daily send volume on sequences booking meetings
→ Edit subject lines and first lines on losing steps
→ Duplicate and spin winning variants
→ Clean lead lists
→ Pull reply and booking reports
→ Organize everything into spreadsheets
Here is the system I built:
1) Desktop Setup
→ Mac with Claude desktop app
→ Claude Max plan or approved waitlist access
→ Computer Use enabled in settings
2) Ops Folder Structure
→ Create a "Cold Email Ops" folder on your desktop
→ Inside: Reports, Daily Summaries, Performance Exports
→ Tell Claude: "You have access only to this folder for saving files"
3) Dashboard Read Test
→ Before automating anything, prompt Claude to walk through your dashboard without making changes
→ Confirm it correctly reads reply rate, send volume, and sequence status
→ Fix any misreads before giving it control
4) Rules Playbook
→ Pause sequences under 1% reply rate after 500 sends
→ Increase volume only on sequences booking meetings
→ Never edit copy on campaigns under 200 sends
→ Always export reports before any changes
5) Sequence Pausing Automation
→ Prompt: "Review all active sequences. Pause any with reply rate under 1% and over 500 sends. Export a report first and ask for confirmation."
→ Saves 30 minutes of manual work per session
6) Volume Scaling Automation
→ Prompt: "Find sequences booking meetings in the last 7 days. Increase daily send volume by 20%. Cap at safe limits and confirm before applying."
7) Losing Step Rewrites
→ Identify steps with 300+ sends and under 0.3% reply rate
→ Claude rewrites only the subject line and first line
→ Creates a new variant and leaves the original untouched
8) New Sequence Drafting
→ Claude scans your highest reply rate campaigns for a given ICP
→ Mirrors subject line length, first line style, and CTA format
→ Saves as draft inside your ESP
9) Weekly Performance Report
→ Claude pulls last 7 days data, saves CSV to your ops folder
→ Writes a summary: reply rate changes, paused sequences, top performers
→ One document instead of five dashboard tabs
This is the same system we use at Conigma to run cold email ops without manual micromanagement.
If you want the full Claude Cowork Cold Email System:
Follow me
Reply "COWORK"
I'll DM you the complete guide.

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Most GTM teams ignore Reddit completely. That's exactly why it works.
I spent weeks building a full Reddit GTM system - from finding the right subreddits to automating lead scoring in HubSpot.
Here's the short version of what's inside:
(Step-by-step playbook + Zapier automation + AI lead scoring system)
Get access below
Comment "REDDIT" and I'll send you access
This system isn't advice - it's an execution playbook:
→ How to find and validate subreddits with 50,000+ members where your buyers actually hang out
→ How to build karma the right way so your comments rank higher and reach more people
→ The Sandwich Formula for mentioning your product without getting downvoted into oblivion
→ How to set up F5 Bot keyword alerts so you respond to buyer intent posts within minutes
→ A full Zapier + HubSpot + GPT-4 automation that classifies, enriches, scores, and routes every Reddit lead automatically
We've run this with GTM teams doing outbound, inbound, and everything in between.
Pain points: no Reddit presence, no organic pipeline, no system for capturing demand.
After running the system: demo requests coming in minutes after commenting on a post.
Reddit GTM still works - but only if it's concrete:
Subreddit validation - comment strategy - lead capture automation
Want access?
1/ Like this tweet
2/ Reply "REDDIT" and I'll send you the full system

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@LemonLymancom Leo and Jed. I can’t get over how they just ended it
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