The NIL Standard

We're now The NIL Standard. Follow @thenilstandard

@CollegeSportsCo @TexasTechFB @TexasTech @TechAthletics @LubbockLurker @TexasTechNation @texastechevry @OldRowGunsUp @WreckEm_Red @RedRaiderSports Great post! Thanks for the tag 🤝

For more CFB NIL Evaluations check out @thenilstandard 👀

Texas Tech and Joey McGuire are looking to reclaim the Big 12 and contend in the CFP with their $38M roster per @thenilstandard 😤🙌 SCROLL FOR THREAD ⬇️

Sharp observation. We frame our work as transparency reporting — algorithmic baseline plus overrides verified against public reporting — rather than as a normative comp framework. But you're right that publication itself creates anchoring effects regardless of authorial intent. Full methodology breakdown on the site.

@thenilstandard Public valuation tools become legally relevant once the CSC fair market value review needs reference points. Third party methodology like yours can quietly anchor the comp set whether parties intended that or not.

Texas Tech football roster valuation, 2026 season: $38.10M QB Brendan Sorsby's $6M valuation headlines Texas Tech's 2026 roster. Full breakdown ↓ thenilstandard.com/football/insig… #CFB #BigXII #NIL #WreckEm

@Lgglewis Algorithmic model (talent + production + team market factors) with verified overrides where actual NIL agreements are publicly reported. Sources cited on individual player profiles. Full methodology on the site.

@thenilstandard Where do you get this information?

@PSUNationRec Nice post! Thanks for the tag 🤝

Top 10 Highest Paid PSU Football Players per @thenilstandard Note This is a valuation not what the players are making 1. Rocco Becht: $1,500,000 2. Anthony Donkoh: $960,000 3. Yvan Kemajou: $907,200 4. Owen Aliciene: $781,077 5. Malachi Goodman: $778,568 6. Keanu Williams: $720,000 7. Zion Tracy: $719,281 8. Audavion Collins: $660,000 9. Daryus Dixon: $649,283 10. Alex Manske: $630,000

@BrandonLeeFX 👍

You do not have to like NIL or AI, but you better learn how to use both.

@BrooksAustinBA "Educated guesses" is fair — that's what proprietary NIL valuation is. Ours is calibrated against verified deals, with starter valuations landing within ~20% of market consensus. Methodology is published openly so the work can be checked: thenilstandard.com/football/metho…

Just false.

Full methodology + every team's roster valuation here → thenilstandard.com

We're now The NIL Standard. Follow @thenilstandard

Washington football roster valuation, 2026 season: $28.45M Starters, depth chart, and acquisition breakdown inside: collegefrontoffice.com/football/insig… #GoHuskies #CFB #BigTen #NIL #CollegeFootball

Oregon roster valuation, 2026 season: $43.01M QB Dante Moore: $7.5M — reported package after passing on a projected top-2 NFL slot. Starters, depth chart, and acquisition breakdown inside → collegefrontoffice.com/football/insig… #Oregon #GoDucks #CFB #NIL

Alabama roster valuation, 2026 season: $38.04M Starters, depth chart, and acquisition breakdown inside → collegefrontoffice.com/football/insig… #Alabama #RollTide #CFB #NIL

@shaynep_media 👀

🤔

@BrandonLeeFX Great post! 👍

NIL evaluations for 2026 have reached an all-time high. Now the real question is simple: Who is actually worth it?

@ExpoRecruits Great post! 👍

LSU’s roster valuation is reportedly $42,000,000 for the 2026–27 season. 👀 This NIL era is INSANE 🤯

@joeypetersen8 👍👍

Top 10 valuations for Tennessee freshman via @CollegeFrontOfc Faizon Brandon: $2.13 MM Gabriel Osenda: $780k TK Keys: $772k Kamari Blair: $691k Tyreek King: $475k Joel Wyatt: $266k Brayden Rouse: $266k TJ White: $265k Carter Gooden: $213k Hezekiah Harris: $136k

@joeypetersen8 Nice post! Thanks for the mention 🤝

Tennessee NIL valuation roster breakdown via @CollegeFrontOfc Retained: $19.4 MM Portal: $10.3 MM Recruits: $6.6 MM

@joeypetersen8 Great post! Thanks for the tag 🤝

Top 5 valuations for Tennessee players via @CollegeFrontOfc #1: Faizon Brandon (QB) $2.13 MM #2: Chaz Coleman (EDGE) $2.00 MM #3: David Sanders (OT) $1.07 MM #4: Ory Williams (OT) $1.05 MM #5: George MacIntyre (QB) $1.05 MM

@CollegeSportsCo @PennStateFball @GoPSUsports @TalkinPSU @StateMediaPSU @psufootball @PSUBarstool @SSN_PennState 🫡

Iowa State transfers QB Rocco Becht and TE Ben Brahmer make up a large majority of the offensive budget as they will lead the Nittany Lions 🦁

Penn State’s NIL Evaluation has them just above the $25M mark per @CollegeFrontOfc 😤🙌 @CoachMC_PSU has loaded his roster through the portal bringing in 38 transfers, 23 of which came with him from @CycloneFB 😳

@CollegeSportsCo @GoPSUsports @PennStateFball @StateMediaPSU @TalkinPSU @penn_state @psufootball @SSN_PennState 🤝🤝

How will the Nittany Lions perform in Year 1 of the Matt Campbell Era? For more College Sports NIL Evaluations check out @CollegeFrontOfc 👀