Theo Ohene

9 Psychology Secrets that will 3x your conversions:

@fahim_pour Thanks Fahim

@theoohene Brilliant

12 short reflections 1. Content creation rewards you for being prolific or extremely thoughtful. Most people fail because they are neither. 2. Data-informed > data-driven. You can miss the bigger picture if you rely purely on data to make your decisions. 3. The VC funding game is stacked against you. Empower yourself with revenue and traction. 4. Build distribution and game design into your product from the start. 5. Adding the right amount of friction is powerful. 6. Too little research and you make poor decisions. Too much and you’re just procrastinating. Do enough research to take the first step. 7. What you focus your work on is more important than how hard you work. 8. Taking one day to talk to a few of your customers will save you more time than 99% of productivity apps. 9. If you resist AI, you are ignoring some of the most valuable parts of the internet and technology. 10. Think hard about how you position your product. Think harder about what market you position your product in. 11. If your user experience design is bad, you will lose B2B customers slowly and B2C customers instantly. 12. Do the things that matter most in the morning.

@AndrewPierno send

I scraped 10000+ linkedin b2b ads published last month (April’24) - targeting details - advertiser details - ad copy - impression count ❤️ like + comment ‘send’ and i’ll dm you the google sheet (must be following)

@captainbla_k Urgency + benefits 👍🏾

@theoohene beautiful sample. focus was on both for my team as I don’t see how hammering on deadline while leaving out how participating benefits the users helps. also, hammering on the incentive without a deadline reminder is why we’re having this conversation in the first place.

Who has made a referral program work for their marketplace? What did you do to make it work?

@captainbla_k Nice - I've been seeing more limited-time referral offers recently. Saw this one this week: For this experiment, did you have focus most of your messaging around: 1. the limited-time to redeem 2. the benefit/offer

@theoohene my unpopular opinion is that referral programs perform better when they’re not ongoing in perpetuity. i’ve experimented this time-capped method between Feb 15th to March 3rd and it worked amazingly goes without saying that the worst incentive is cash not tied to the bottom line

Online Webinar: How to Find Your First Customers 🚀 Top tips from @theoohene to help you: 👉 Find early customers 👉 Invest in the right sales & marketing channels 👉 Validate your product, market & messaging 🗓 Weds 28 Feb ⏰ 5 - 6pm 🔗 bit.ly/3OOlcs7

@polak_jasper Focus is key

Your team is not getting anything done because they're trying to get everything done.

@MrManima 🔥

This time last week we were spending precious time with 10 of our consumer brand founders and their partners in Hertfordshire at our first Direct To Culture Founder Retreat. A weekend with guest speakers, Yoga Boxercise and Private Dining. 2024 we will be stronger together! 👊🏾

A high converting sign-up page from @Kajabi

Activation rate is one of the most important metrics in the user journey. Most people define Activation as the "aha moment" for the product. i.e. when a user finally gets it. When I work with teams, activation is the area we spend lots of time on: • Mapping out the user journey to activation • Creating activation funnels • Reducing friction to the activation event • Increasing motivation to help a user get to this milestone • Building lifecycle emails that welcome and promote behaviours around getting to activation This is because if a user never activates, they will have never have experienced product value. And so they're less likely to be retained long term or convert to a customer. More teams would benefit from spending time improving this key metric.

@mike_heap_ @NafetsWirth @shanegary @Z32danny @heyshounak Happy to help 🤝

Ready to launch Screenshots2Docs on Thursday now 💪 DM me or reply below if you are happy to be notified p.s. Thanks to @NafetsWirth, @theoohene, @shanegary, @Z32danny and @heyshounak for your feedback!

Last week I asked if anyone would give pre-launch feedback for our next side-product 3 days later, this was the response Specific, actionable feedback from a bunch of experienced pros If ever you needed an example of the benefits of #buildinpublic Just ask!

@mike_heap_ Yeah sure

2023: 12 products in 12 months 2024: 12 SIDE products in 12 months That's what we're going for this year Each product must be built in <48 hrs, who's in? p.s. Anyone up for giving feedback on our 1st of the year before we go live next week? #buildinpublic

@mike_heap_ Enemy def works well. I'm assuming Slack is the enemy here in this example

@theoohene Or position yourself against an enemy

Position your product against a common problem. This is often way more compelling than just highlighting benefits.

great read

@aakashgupta I agree it’s the most important. Just like a hook or headline, if you don’t nail it the majority of people won’t see the magic of what you created

Activation might be the most important metric in your business. Here's why: Once you build a great product, acquisition becomes easier. Word of mouth works its magic. Then, the problem flips from acquiring users to retaining them. This is where “The Firsts Problem” comes in. What is The Firsts Problem? All metrics drop off after a user’s first: • Their first visit • Their first session • Their first day using the product • Their first month using the product So you really have to make the best use of these “firsts” as you can. That’s where activation comes into play. It’s the best way to move retention, because it focuses on the segment of your group that has the biggest drop-off in retention. “You never get a second chance to make a first impression.” P.S. Here's how to make a great first impression: lnkd.in/ef8sBydx

@petergreeny 🔥

⚡️ and we are live

@kevincwhelan Thanks Kevin. Learn lots from being part of it

@theoohene Appreciate that. Theo. You’re an extraordinary contributor to the group.

📬 Hybrid learning, community, and advice (Mindshare closes tonight) When I first left my corporate marketing job to pursue independence full-time, I had no idea what I was doing. I spent years learning things the hard way. I bought expensive courses and made a lot of mistakes as I put in the reps. Luckily, I made good friends along the way than I could share wins and losses with, as well as get feedback and advice from. Over time, my business began to become healthy and more sustainable. I could finally afford to hire a business coach. The first coach I hired helped me secure my first two consulting clients. The value since has been unquantifiable. I later hired a second business coach (@jonathanstark) when I was beginning to niche my consulting practice. That's when things went from stable to booming. I've always been a big fan of buying courses to suit my needs. They're expensive, but they're valuable when chosen well. Hiring coaches, however, is a much bigger risk than courses. And a much bigger investment. What I'm trying to do with Mindshare is create the best of all worlds: a place to learn, a supportive community, and optional private coaching for pricing that can be sustained. It's not because I want to be the cheap option. I don't. It's because I want to help my clients get to the results they want—and that takes time. I don't want to just help you build the boat, I want to help you sail to your destination as well. And that means keeping the investment to a level that can be sustained until you arrive. Mindshare is a hybrid of online education, templates, community, and individualized advice from me and/or other members. It's not a $2,000 course or a $10,000 mastermind. Those are often great but this isn't that. It's a place where you can learn and contribute at the pace that works best for you—for a price you can sustain. Today at midnight, the doors close again until the new year. If you're interested in joining Mindshare, now's the time to lock in your membership. We've had several new members join in the past week or two and it's been wonderful meeting so many new people. I hope you will join us in our pursuit of a more leveraged, profitable, and enjoyable marketing practice. Learn more and join here: howtoselladvice.com/membership —k P.S. In case you missed it, I invited @dylan_bridger to host a webinar next Wednesday at 11am EST on How to Generate More Sales from ANY Email List. These guest workshops are usually for members only, but we’ve opened the doors to anyone who wishes to attend live. Register here: lu.ma/generate/