Rob Brooks

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Rob Brooks

Rob Brooks

@therobertbrooks

HVAC Owner - Gary Air | USMC

Tampa, FL Katılım Ocak 2012
464 Takip Edilen4K Takipçiler
Rob Brooks
Rob Brooks@therobertbrooks·
@Investsave101 No kids. Leave the house at 515 and usually get home at 8PM. See my wife for about 1 hour at night before going to bed. No real balance right now, but that's my choice.. I could pull back if I didn't want to really drive change and growth so fast.
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Jeff
Jeff@Investsave101·
@therobertbrooks Do you have kids? How do you balance 18 hour days and family.
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Rob Brooks
Rob Brooks@therobertbrooks·
Another passive day running a small HVAC company… My Operations Manager of 10 years realized he couldn’t adapt to the pace we’re moving and gave notice. I kept him on for a couple days to transition things, and walked him out today. That’s the reality of growth. Not everyone can go where you’re taking it. Only 2 of the 10 employees from the acquisition are left. At the same time… We hired 2 people today: #1 – A proven selling tech from one of the largest PE-backed HVAC platforms in the country. #2 – A 15-year home services sales pro (roofing + solar) who lives off door knocking, referrals, and relationships. I’ll teach him HVAC. He’ll bring a whole new playbook on generating his own leads. (And yeah… part of me is thinking… do we add roofing? I’ve done roofs in a past life.) Then I spent the evening in the office until 10:30 PM building out inventory + purchasing integrations with our top vendors in ServiceTitan… Automating what used to be half of an operations role. And the kicker — We’re already at 110% of last March’s total revenue… mid-month. With 9 working days still left. Start all over again in 6 hours.
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Rob Brooks
Rob Brooks@therobertbrooks·
@Will_Schryver What was the performance prior to his acquisition? Kind of crazy that that's not part of the story from the broker.
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Will Schryver
Will Schryver@Will_Schryver·
This is a first Broker: ~$450k EBITDA HVAC opportunity, asking $2 million Me: Where are the rest of the financials? I only see 18 months. Broker: He bought the business 18 months ago Me: So he just bought it and is now trying to flip it for ~4.5x on <$500k EBITDA? Broker: Yes
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Rob Brooks
Rob Brooks@therobertbrooks·
A professional salesman can sell a lot of different things, but knowing HVAC doesn't mean you can sell. I was a data and AI executive in my last career. Now I know a ton about HVAC. I think the hunter mentality is the key thing and teaching a HVAC concepts to a salesman is way easier than teaching someone to be great at sales. I guess we will see
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Zack K - Google Ads
Zack K - Google Ads@zohairk19·
@therobertbrooks agreed but i meant like the niche. they might all be home owners but each niche has their own nuances and price points. im sure he can learn it but was curious cause i've seen people not hire based on the small nuances.
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Rob Brooks
Rob Brooks@therobertbrooks·
@zohairk19 Solar can be technical.. roofing requires getting in attics looking for leaks.
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Zack K - Google Ads
Zack K - Google Ads@zohairk19·
how do you feel about hiring someone that has experience in a similar industry but not exactly yours? I've found that most of the time they don't understand the nuances of it as they all have different audiences and stuff. either that or the learning curve is long. 15 year sales pro probably makes that curve smaller though
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Rob Brooks
Rob Brooks@therobertbrooks·
@Kevin2Chambers "Automations" are much more impactful as a starting point... So I'm focusing there.
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Kevin Chambers
Kevin Chambers@Kevin2Chambers·
@therobertbrooks Could AI automate a lot of the back office stuff? Sounds like you're doing a great job btw
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Rob Brooks
Rob Brooks@therobertbrooks·
@Kevin2Chambers Technically yes... But the ROI on building/implementing AI platforms isn't great at our size.
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Ryan HVAC SEO
Ryan HVAC SEO@digitalHVAC·
@therobertbrooks Sounds to me like it’s time for scheduling pro and dispatch pro to automate dispatching 😎
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Trenton Hughes
Trenton Hughes@trentjhughes·
AC and heating repair is a great local business nobody talks about $150 just to show up Average repair runs $400 6 calls a day Home by 5pm $35,000-$50,000 a month take home as the owner Same customers every year Boring businesses win....
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AZ Mike
AZ Mike@MikeD490·
@ElfBent @therobertbrooks I never hauled anything heavy in my 6.7 CTD Ram. Sold it went back to 1/2 ton pickup rides lot better. Modern diesel engines are science experiments. Too many sensors and high tech stuff. With Fords turbo gas engines I can haul up grades just as good.
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Rob Brooks
Rob Brooks@therobertbrooks·
I've driven my Tesla 7,700 miles since I bought it in Dec. Total charging cost $345 If I would have been driving my F250 6.7L Diesel, it would have cost $1,686 in fuel, plus another $250 for an oil change. $345 instead of $1936 Savings of $1591, which is just a few hundred dollars short of my monthy payment total on the Tesla. Basically end up with a 2026 Tesla Model Y that drives me around for $100-150 a month in extra costs. Not bad.
Rob Brooks tweet media
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Rob Brooks
Rob Brooks@therobertbrooks·
@Will_Schryver Still locally owned Still family owned Still veteran owned I think that message starts to get some momentum and I'm starting to add it to my marketing strategy
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Will Schryver
Will Schryver@Will_Schryver·
Independents are pushing back against Private Equity PE’s “roll-up” playbook to buy, build, and sell in a couples of years is facing resistance “Run by investors who’ve never set foot in your neighborhood” Debt-heavy deals and singular focus on the bottom line have owners concerned what will happen to their company after selling Customers in local communities are starting to take an anti-PE approach too That’s why I decided to offer owners an alternative to private equity - Veteran owned & operated with a focus on operational improvements, not financial engineering
Will Schryver tweet mediaWill Schryver tweet media
Will Schryver@Will_Schryver

~7x cash at close for an HVAC company generating <$1 million EBITDA ~20% new construction ~0% growth in 3 years Private Equity has the resources to make a deal like this pencil But I do not

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Rob Brooks
Rob Brooks@therobertbrooks·
@OneManLBO I definitely make less money and work more hours. Also happier than I've been in over a decade.
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One Man LBO
One Man LBO@OneManLBO·
100% agree with this. Best decisions in life have a "control premium". -> you should pay more / make financially costly decisions in exchange for more autonomy Moved our family to Boise, Idaho last year. And have never been happier, despite making a fraction of average income I made during previous decade plus in East Coast high finance. Betting on myself that this is a temporary earnings dip and that I'll ultimately accelerate from below to above trend line. But even if my income were to be permanently capped from here on out, I'd still consider it the right decision. There is enormous life satisfaction derived from "you can just do things" and restructuring your life in a way that fits your values, trajectory, and desired environment. The intangible happiness return is incredibly invigorating, more than dollars could ever be
Blueprintsmb@blueprintsmb22

One big realization of 2 decades of working: Even if it’s simply perspective, the belief one has agency/control over their situation is the key to happiness. I had W2 jobs on the buyside with literal 7 figure guarantees. However the inability to control positioning sizing or size of my sectors exposure drove me to levels of insane frustration. Or seeing other parts of the book implode offsetting 8 figures of p@l contribution in my coverage drove me nuts. Some of my highest earning years were my most unhappy professionally. Some of my best income years were better as an analyst than when I was a portfolio manager, but having 100 pct control of the book as portfolio manager meant my happiness was much higher even in the years my income was lower than some of my analyst income years. As a junior banker, it was more doing nothing all day only to get staffed on a bake-off on a Thursday evening at 5pm that would ruin the next 4 weekends in a row. The lack of control was brutal. I bring this up as more of my conversations with friends or strangers looking for advice lately have centered around this idea of agency/control. Recently it is high earning W2s frustrated with pointless meetings, the inability to get promoted until someone dies or retires, or the existential concern that the AI justified job cuts will eventually hit them. I always warn people that in small business ownership, the idea of control is over-stated with employees sometimes not showing up, customers paying late or not at all, and vendors or freight companies making mistakes. That said, this path has been working for me. Most are better off just finding another W2 (I know easier said than done in this job market.) My business has been negatively impacted by tariffs and now oil prices driving up resin prices. I can only adjust and adapt. We will be okay. I wish someone had told me in my early 20s when I was starting my career that choosing path where I could have more autonomy and agency in my 40s would be more important than maximizing income in my 20s and 30s. I’m fortunate that things have worked out in life and I’ve been blessed with more than I deserve with a wonderful family, but I do think alot of super smart W2s in high income paths should think about reverse engineering what a good life looks like for them at 40 earlier over maximizing near term compensation (I get a lot of inbounds on what is fair pay in hedge funds even though I’m more than 3 years removed from the industry while the industry has gone bonkers with respect to comp).

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Rob Brooks
Rob Brooks@therobertbrooks·
@StrongpointRich Jokes on them. We didn't get sign on bonuses in my generation and we had to buy some of our own gear before going to Iraq. I got paid back in national pride and good stories.
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John Wilson
John Wilson@WilsonCompanies·
Many home service companies get stuck at $5M. It's common. So, we (@OwnedxOperated) built a workshop to show exactly how to break through it. May 5–7, 2026 At my HQ in Akron, OH I’m hosting the Breaking $5M Workshop with @thehvacjack. We’ll walk through the $5M Flywheel, sit in on our real sales huddle, tour the shop, and spend 3 days with other HVAC, plumbing, and electrical owners. This is our 5th breaking $5M event. Every single one has sold out. More: ownedandoperated.com/upcoming-event…
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Rob Brooks
Rob Brooks@therobertbrooks·
@_scrappystartup I numb to these things at this point. But I have a specific policy I implemented 3 weeks ago to mitigete this exact risk and I have pictures showing they didn't follow the policy, so some heads will roll on this one.
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Tyler Griffin
Tyler Griffin@_scrappystartup·
@therobertbrooks Dude that’s sucks. Sorry to hear bro. And yes… passive business ownership is the best 🙄
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Rob Brooks
Rob Brooks@therobertbrooks·
Awesome text I received this morning while at the Lennox conference. "The front draw fell down and cracked the water heater pipe and flooded the condo" I love passive business ownership.
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Rob Brooks
Rob Brooks@therobertbrooks·
@MikeBotkin_ Good for them. Quite an outcome. Seems a little crazy given there would be limited integration of those acquisitions in such a short period of time.
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Mike Botkin
Mike Botkin@MikeBotkin_·
Guild Garage just sold for 16x. $800 million on $50 EBITDA Launched in 2024. Initial raise was $30, according to wots. Did ~30 acquisitions. Sheesh.
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